Google joins the European Advertising Standards Alliance

Google has joined the European Advertising Standards Alliance (EASA).

Google is the first company that became a member not via a trade organisation but directly, committing itself to responsible advertising. Ildikó Fazekas, director of the Self-regulatory Advertising Board (ÖRT) told: this was a historic moment in the life of EASA, which also means that the alliance took an important step forward in more comprehensive self-regulation in advertising. //