Diageo brings Guinness 0.0 draught trial to UK pubs
Guinness 0.0 will be available on draught at more pubs and in football grounds across Great Britain following a successful initial roll-out in Ireland.
Diageo previously offered Guinness fans in Britain a taste of the alcohol-free stout during a three-day trial at The George in 2023. Guinness 0.0 is now available for patrons to enjoy at The Devonshire in London’s Soho for £6.35 a pint.
The company, which also owns brands including Smirnoff, Baileys and Johnnie Walker, has not revealed which other pubs will be involved in the roll-out.
It said more pubs are “embracing the growing trend towards moderation” in a statement shared with db. The expanded trial on draught “marks a momentous moment for on-trade expansion in the UK”, the company said.
“Guinness’s commitment to quality means they will be running small scale trials at pubs over the coming months, with the aim to expand into more outlets before Christmas,” Diageo added.
Guinness 0.0, the official non-alcoholic beer of the Premier League, will also appear on draught at football grounds across the UK.
The Drinks Business
Related news
Heineken’s Strongbow becomes first major alcohol brand to add NaviLens technology to packaging
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >HelloFresh is boosting British cooking confidence with new “Skills” recipe boxes
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Nespresso axes 200 UK jobs amid store shutdowns
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Pensioner vouchers: each chain entices customers differently
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Extraordinary rush at Aldi: customers took home 290,000 clothes on the first day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >A national consumer protection audit has been launched on redemption fees
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >