300 billion HUF goes to private label food products

With domestic and international chains gaining more and more place, the popularity of private label products keeps growing, too. When it comes to food, last year we were talking about a 22 percent share of private label products which increased to 23 percent this year. This covers nearly 300 billion HUF – Nielsen market research company pointed out based on a survey focusing on 90 food product categories, among many other issues.

The typical thing about private label products is that only one company or chain produces them. Usually they are associated with the name of the chain, for example Coop, Spar or Tesco. On the other hand, many times the products receive a fantasy name, like in the case of Drogerie Markt, Lidl or Penny Market.