Coop Sweden Tests AR Game For Better Shopping Experience

Coop Sweden has announced that it is conducting a pilot test of an augmented reality (AR) game that aims to make shopping playful and exciting for families.

The app has been developed by Coop’s Test Lab in association with Peppy Pals and is being tested in Stora Coop Tumba and Stora Coop Bromma.

The recipe hunt game allows users to seek help from their favourite Peppy Pals characters to gather ingredients needed for selected recipes.

The hunt for ingredients takes users to different parts of the store, making shopping a fun experience for families.

ESM