Deliveroo launches ‘Collecteroo’ food bank collection service with Trussell Trust

The Collecteroo service runs for five days in December in London, Birmingham, Manchester, Glasgow and Cardiff.

Those wishing to arrange a food collection from their home can schedule a pick-up via a microsite – collecteroo.uk – until 28 November. Collections start on 12 December in London and end on 17 December in Manchester.

The service would “enable more people to donate, such as people who are physically unable to give items in a supermarket donation point”, Deliveroo said.

Collected items will be redistributed to The Trussell Trust’s network of local food banks in each of the cities.

“Now, working closely with the Trussell Trust, we are making it easier for people to donate food by connecting local residents to local food banks,” said Deliveroo CEO and founder Will Shu.

“Together with our consumers, we are committed to helping to tackle hunger across the UK.”

Deliveroo research found 58% of Brits “feel more charitable and are more likely to donate” over the Christmas period.

At the same time, demand on food banks is expected to soar still further over winter.

The Grocer