Coccolino: renewal both inside and outside
Benczik Judit
brand manager
Unilever Magyarország
Coccolino’s large-scale relaunch project has come to an end. In 2018 the fabric softener brand got a new design and improved formulas. Brand manager Judit Benczik told: new products had also been added to the Coccolino Intense super-concentrated range. Besides the already available Fresh Sky, Fuchsia Passion and Sunburst variants, the company now also offers the exotic fragrance Floral Elixir and the Pure version, which is the perfect fabric softener choice for shoppers with a sensitive skin. //
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