Coca-Cola makes a bid for Amazon customers

Coca-Cola keeps developing the online shopping experience, trying to increase online sales with special marketing efforts and offers. John Carroll, Coca-Cola’s general manager for e-commerce told: we are living in an age when shoppers are clicking on the Amazon website instead of filling their baskets in brick and mortar stores. Coca-Cola has worked hard to make its digital shopping pages more attractive and content heavy. Instead of just having a box to click for purchase, products now have pages that tell their brand stories and functional benefits.