Lidl’s own branded champagne received a Champion Award

By: Trademagazin editor Date: 2020. 09. 17. 11:50

One Champion, three gold and three silver awards were won by Lidl Hungary at the 21st VinAgora International Wine Competition. The awards recognize the company’s innovations and aspirations, which prove Lidl’s commitment to Hungarian wine culture and Hungarian wineries. In the 2019 marketing year, the department store chain sold more than 23.7 million bottles of wine on both domestic and foreign markets, with which it maintained and even further increased its market share, so it can claim almost 30 percent of all Hungarian bottled wine exports.

Lidl Hungary has always been at the forefront of promoting Hungarian products, as evidenced by the fact that, as a discount store, it offers its customers high-quality, self-blended wines and champagnes made with the help of renowned Hungarian wineries.