Targeted advertising messages from Twitter
🎧 Hallgasd a cikket:
The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism.
Twitter has currently 160 million users, and about one-fifth of them follow brand-or product-oriented mikroblogs. Shiva Rajaraman, product manager of Twitter presented the idea in London at the Ad:tech conference. Thus, the software monitors, whom the specific user follows, and will deliver a targeted message to the user with an appropriate advert – reports Világgazdaság Online.
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