Trademagazin > News and articles > Company and Personal News > Opel Dakar Team supported by Henkel finished on the 24th place at this year’s Dakar Rally
Opel Dakar Team supported by Henkel finished on the 24th place at this year’s Dakar Rally
The Dakar Rally, that moved to South-America is a great business for the organizing countries. Henkel is the main sponsor of the Szalay-Bunkóczi Opel Dakar Team.
Fábián Ágnes CEO of Henkel told that the cooperation lasts since 2007. The Hungarian competitors are promoting the cosmetics and adhesive technology brands of the company. At this year's race for the members of the Opel Dakar Team were the brand ambassadors of Henkel Hungary’s Loctite and Teroson industrial adhesives, Loctite Super Atta household adhesive and Fa Men, and Schwarzkopf cosmetics.
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