CBA: a systematic building process

In 2017 the CBA and Príma network continued to go in the direction set by president Vilmos Lázár and the chain’s main owners in early 2016. Mr Lázár told that it is of key importance to operate a service provider franchise system, which can offer the best alternative not only to shoppers but also to Hungarian family businesses and small enterprises in the grocery retail sector. CBA celebrated its 25th birthday in 2017 and the focus was on shoppers: the retail chain organised many activities for them to say thank you for their loyalty, e.g. a prize game with a Suzuki Vitara as the main prize.

Vilmos Lázár
president
CBA and Príma network

CBA’s marketing communication has taken a new direction. One of the fundamental goals was to create a professional, comprehensive and creative strategy that ensures a considerable reach for the company.As part of this the character of Kasszás Erzsi was created, which had a huge media impact. In 2016 CBA completely updated its online sales channel and the improvement work continued in 2017. Thanks to this the product selection got nearly 30 percent bigger, sales doubled and the delivery capacity grew. The website prima.hu was launched – it integrates the website of offline shops (primaboltok.hu) and the website of the online shop (onlineprima.hu).

From 2018 the retail chain’s wine selection process – a jury of experts picks the best wines – is called 1st Príma Wine Competition. The wines with the best results make up the wine selection offered in Pírma stores. No less than 60 Príma grocery stores use green electricity only, thanks to the a strategic partnership agreement signed by MVM Partner Zrt. and CBA Trade Kft. A free e-vehicle charging station was also built at one of the stores and more will follow. The CBA and Príma network does great CSR work, helping young cancer patients and their families, popularising blood donation. (x)