PR
Mirror, mirror: augmented reality in the Rossmann mobile app
Keeping up with the innovations of the digital age and the evolution of technology, Rossmann has introduced a feature in the Rossmann Online Drugstore mobile app that could revolutionise the...
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Barbecue season starts in Lidl stores
Lidl Magyarország is always expanding its wide range of quality products to best meet the needs of customers. The seasonal barbecue range now includes almost 60 different grilling meats and...
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Sparkling Coffee – Cafe Frei is building a new coffee category
This summer Cafe Frei is launching an exciting new product: Sparkling Coffee, a sparkling coffee product or more precisely a coffee drink in mango and vanilla flavours. This type of...
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SPAR sales exceed a thousand billion forints in 2023
Sales by SPAR Magyarország reached HUF 1,060.3bn in 2023. At the end of last year SPAR Magyarország Kereskedelmi Kft. operated a total of 641 stores. Together with the franchise network,...
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Great past and great future for Rossmann
Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László Flórián, managing director of Rossmann Magyarország Kft. talked to our magazine: “At the level of numbers everyone made progress in...
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Reál is becoming more unified and coordinated
In 2023 Reál Hungária continued the structural transformation it had started in the previous year. Until the end of 2024 the retail chain plans to make several significant investments to...
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PENNY was focusing on people and the environment in 2023
In 2023 PENNY Magyarország has taken a number of important steps to further strengthen its market position, people-oriented business practices and sustainable growth. PENNY has invested nearly HUF 4bn in...
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Lidl stays in the No.1 spot
For the fourth time Lidl is at the top of Trade magazin’s FMCG retailer ranking. Head of company communication Judit Tőzsér helps to look back on 2023. “We are delighted...
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Ecofamily – more than just a store, a feeling!
Our Hungarian-owned store chain celebrates its 20th anniversary in 2024. This article is available for reading in Trade magazin 2024/6-7 The Tree of Life motif in our stores isn’t only an...
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(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm
Sorry, this entry is only available in HU....
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Coop: serving the future with secure business development
In 2023 the Coop Economic Group continued to implement its development goals as planned. We spoke to László Pekó, chairman of the board of CO-OP Hungary Zrt. and Géza Tóth,...
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A surge in voucher use
Rewin has had an excellent start to its first full financial year, after taking over Edenred’s voucher business in early November 2023. Since the beginning of January, businesses can cut...
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Customer satisfaction is our best investment!
Auchan focuses on customers in every way, emphasises Viktória Lucenko, CEO of Auchan Magyarország Kft. “In addition to the economic downturn, the continuous increase in sourcing prices, rising costs and...
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Lower prices for customers, higher salaries for workers, more orders for Hungarian suppliers – This is how ALDI supports Hungary
– What were the most important events and changes in the life of the company last year? – In 2023 ALDI continued to focus on providing high quality service to...
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What makes myPOS more?
Businesses have instant access to their revenues, are able to use the E-Nyugta electronic receipt system, don’t have unnecessary service use costs, and can manage their finances using single system...
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(HU) 500.000,- Ft az idei osztálykirándulásra vagy családi nyaralásra a Bombitól!
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SIAL Paris Celebrates 60 Years of Food Industry Innovation at SIAL Paris 2024
In 2024, SIAL Paris not only celebrates its 60th anniversary but also 60 years of food industry innovation. SIAL Paris 2024 is preparing for this remarkable milestone with a series...
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Dm focuses on women’s health and the female cycle – The dm health bus will be back on the road in May
Dm is constantly looking to provide new impulses for a healthy lifestyle, offering help, tackling taboo subjects and raising awareness of new trends. Health protection is a key area of...
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New managing director at Magyarvíz Kft., the manufacturer of Mizse
András Dunai has more than 28 years of experience in the FMCG sector, and in the last 21 years he has worked in the beverage industry – he comes to...
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Why does the 9th Laurel Retail Conference seem unmissable?
If there’s one event where you can never say “it’s back to the old thing again,” it’s the Laurel Retail Conference! The event, which is an important meeting place for...
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Cheer and win with Mizo!
Mizo places special emphasis on supporting a varied, healthy diet and local communities. “Sole-Mizo Zrt. is the largest dairy company in Hungary, employing 1,300 people and processing around 400 million...
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Everyone wins with shrink wrap free toilet paper – Rossmann is the leader in green innovation
MAGYAR PISZKE PAPÍR Kft.’s shrink wrap free Crepto 3240 toilet paper has been available in Rossmann drugstores since 2023. The product is a true innovation with its recycled and recyclable...
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Smurfit Kappa ushers in a new era in sustainable packaging
The Smurfit Kappa Group, the global leader in paper-based packaging, showcased several new innovations at this year’s Fruit Logistica trade fair in Berlin, where 66,000 visitors from 145 countries had...
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Absolute Live: a trendsetter among Hungarian sports drinks for 16 years
Absolute Live, produced by R-Water in Akasztó, has been a key player in the functional sports drinks market since 2008. Every year the Hungarian family business manufactures about 2.5 million...
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PICK gets people moving again this year, contributing to the life of the community
Let’s create lifelong flavour memories when on a trip or cheering together! In addition to quality, the PICK brand’s core values also include excellence and taking responsibility for the well-being...
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New innovation from Moments wafer: Please welcome Moments Mini!
Moments Mini wafers have be en added to the Moments portfolio, with the usual high quality ingredients and craftsmanship you have come to expect from the brand! The product has...
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Plant-based foam on the cake: RAMA Crema!
Cappuccino, flat white, latte macchiato – they are simply unimaginable without silky, creamy milk foam. The new RAMA Crema product line offers a real, 100% plant-based alternative to cream, free...
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A Hungarian innovation offers a solution to REPohár cup return related challenges!
Nem túl régi a gyakorlat, hogy a fesztiválokon, szórakozóhelyeken, koncerteken mindenki egy pár órára „bérelt Nowadays at festivals, nightclubs and concerts everyone drinks from a “rented cup” for a few...
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Pikok Pure: a private label range in the spirit of naturalness
Lidl is committed to meeting the needs of its customers with its large product selection, its ability to respond quickly to new consumer needs, and last but not least by...
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