PR
Every bottle counts – hundreds of million forints raised from donations
With over 2.7 billion beverage containers returned, MOHU’s mandatory return system isn’t only an environmental milestone, but also a good example of social cooperation. More than HUF 230 million have...
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Responsible food management: this is ALDI
ALDI Magyarország is committed to continuously improving its efficiency, while ensuring lasting low prices and high quality for its customers. ALDI pays special attention to minimising food waste. The retailer...
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“Soproni has been there with people in the small and big moments for generations”
An interview with Nikos Zois, managing director of HEINEKEN Hungária. – Soproni Brewery is celebrating its 130th anniversary this year. How is the company experiencing this milestone? – The 130-year history...
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Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory
As part of a strategic acquisition, Poland-based Green Factory has bought the Hungarian and Romanian subsidiaries of Eisberg. Green Factory is one of the best-know food producers in the region,...
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Committed to the future of modern, sustainable and quality-oriented pasta production
At Mary-Ker Pasta Kft. we do our best not only to maintain our current market position, but also to continuously improve our capacities, quality assurance systems and environmentally conscious operations....
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YouGov Shopper: market research on new grounds
Last year global research firm YouGov acquired GfK’s Household Panel business, ushering in a new era in domestic market research. Let’s hear about the details from Tünde Turcsán, managing director...
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With a competitive agriculture for the development of rural regions
Hungary has been implementing its largest agricultural and food industry development programmes over the past decade. The Rural Development Program (RDP) and the subsequent Common Agricultural Policy Strategic Plan (CAP...
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Where tradition and future meet – the 82nd OMÉK is waiting for you
From 18 to 21 September Hungexpo will host Hungary’s oldest and biggest agricultural trade show, the National Agriculture and Food Exhibition and Fair (OMÉK). The event is a meeting place...
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Selected from home – domestic values on the shelves of PENNY stores
For Hungarian shoppers domestic products are guaranteed to taste better and be fresh. More and more people are consciously looking for food from Hungarian farmers. PENNY wishes to satisfy this...
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Elemental forces meet at the anniversary MVM ZENERGIA concert at the Papp László Budapest Sports Arena
An extraordinary musical and visual experience awaits art lovers at the 10th anniversary charity gala concert of MVM ZENERGIA on 29 August 2025. This year’s event, taking place at a...
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It’s not size that matters, it’s partnership: at Dunapack, even small customers receive great attention
Interview with Zoltán Szőnyi, Sales Director at Dunapack Packaging While more and more manufacturers in the packaging industry are focusing exclusively on high-volume orders, smaller clients are often sidelined. In...
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Who will paint the homes of the future?
While the home renovation boom gives new momentum to the construction sector, a less visible but equally important challenge is shaping the market: there is a growing shortage of well-trained,...
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Innovation and tradition go hand in hand
We asked Ceres Zrt.’s corporate director István Mikos about the company’s developments and export plans for this year, and how respecting traditions is linked to innovation. Last year’s solar panel...
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Recent research: guests avoid restaurants with poor restroom conditions
In a Tork international survey, 73% of respondents said that unpleasant restroom experiences significantly influence their decision to return1 to a hospitality venue. The condition of restrooms is a key...
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Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
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Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
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The age of cybercrime 2025: a new economic reality
The annual global cost of cybercrime could reach USD 14tn by 2028, warns Mastercard’s Cyber Insights 2025 report, which sheds new light on cybercrime: attackers operate in networks, use sophisticated...
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Conscious sourcing for a sustainable future
Consumers are making increasingly conscious decisions: they prefer environmentally friendly, natural products from reliable sources. At Rossmann we are expanding our private label portfolio based on these criteria – in...
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Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
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Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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Dm invests in technological development, store network and employee training
Focus on supporting and training employees Supporting employees and creating a high-quality working environment are key priorities for dm. In addition to stable financial conditions, employees receive various benefits. Regardless of...
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“The shelf is not just a place, it’s a strategy” – P&G rethinks the customer experience in Hungary
Interview with Joanna Bohdanowicz, Senior Director Central Europe at Procter & Gamble At P&G, the shelf is more than just a space for product placement – it is the key...
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Coop: still leading the way after 30 years
Our magazine interviewed the leaders of the market’s largest retail chain: László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and Géza Tóth, CEO of the company....
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Kerekes Kft.’s first Príma store opens in Nyíregyháza
From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...
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Géza Vincze: ‘Let’s experience the journey ahead of us as a real adventure’
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in spring 2025. – You have been working in retail for nearly thirty years. What have you brought with you to Auchan? – I...
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Value, accessibility and responsibility all in one place: ALDI – low prices, high quality, more stores
In a challenging environment ALDI focused on providing as many benefits as possible to its customers in 2024. “Our commitment to the Hungarian market is demonstrated by the opening of...
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Opening event for the “Share the Magic of Coca-Cola” campaign at Akvárium Club
Coca-Cola Magyarország brought back its Share the Magic of Coca-Cola campaign with an unforgettable party. The brand celebrated the campaign’s return in collaboration with Astro Music in Budapest’s Akvárium Club...
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OMÉK 2025: Hungary’s biggest agricultural festival returns!
OMÉK 2025: Hungary’s biggest agricultural festival returns! Tradition and innovation go hand in hand – this could be the message of the 82nd National Agricultural and Food Industry Exhibition (OMÉK) in 2025....
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XII. Laurel Retail Conference – the future is visible in action
On May 28, key players of the retail sector will gather once again at the Larus Event Center in Budapest. Laurel will host its professional conference for the twelfth time,...
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