PR
“Sustainability is a pillar of SPAR’s philosophy”
Our magazine interviewed Márk Maczelka, head of communications at SPAR Magyarország: “Our company’s sustainability activities are defined by five main pillars: protecting the environment, food safety, promoting healthy lifestyles, protecting...
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Regina “Rotoloni” toilet paper to conquer Europe
Sofidel launches the Regina “Rotoloni” toilet paper, which will be available in Hungary, Spain, Poland, the Netherlands and Romania. Present in around 30 countries, Sofidel Group is one of the world’s...
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No more nappy scare: Rossmann launches subscription scheme
Rossmann is the first in the domestic market to come out with a nappy subscription scheme. With automatically arriving packs of nappies, parents can easily manage their nappy stocks, and...
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Shell launches new coffee: a customer favourite at service stations from August!
Shell is introducing an exciting new product to customers: from 5 August Shell will be selling its latest coffee at its service stations, which has already been tested with customers...
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ALDI: innovations for sustainable operations
ALDI’s goal is to meet shopper expectations in every store while also reducing the company’s carbon footprint, so customers can be sure that high quality and low prices go hand...
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New ways: dm is moving part of its logistics processes to the railway
Dm is continuing with the decarbonisation of its logistics network. This year the company will introduce intermodal transport into its supply chain. Products will make the majority of the journey...
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On the road to the future with alternative drive vehicles
For Lidl sustainable operation is one of the most important goals for creating a liveable future, at the same time being aware that transporting goods has a significant impact on...
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“The openness of entrepreneurs reflects the openness of the country” – László Parragh would adapt to changes following the traditions
László Parragh, president of the Hungarian Chamber of Commerce and Industry (MKIK) believes in continuity, preserving traditions and being alert to changes in the world. – It is the Hungarian...
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Mikulas Herskovic: “We strive for excellence in everything we do”
Mikulas Herskovic, managing director of Lyreco Central Europe talked to our magazine about how Lyreco has become a global leader in workplace solutions. – Lyreco has a nearly 100-year history....
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Introducing DPD Hungary’s PickApp application
DPD Hungary’s innovative PickApp application, developed specifically for C2C (Customer-to-Customer) parcel dispatch, offers an easy-to-use, efficient and simple solution for anyone who wants to send their parcels quickly and safely....
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New parcel lockers from Hungarian Post, making winter holiday delivery even more efficient
The popularity of parcel lockers is on the rise among online shoppers, and behind home delivery this may be the second most popular way to receive parcels. Parcel lockers offer...
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There are more and more EU fundings available
European funding programmes that are directly managed by the European Commission are becoming increasingly important, particularly in the fields of innovation, sustainability and digital transformation. The current EU budgetary cycle...
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(HU) Violife Professional: Innováció és minőség a növényi alapú konyhában
Sorry, this entry is only available in HU....
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Voucher season kicks off in September
In our increasingly digital world, the popularity of paper vouchers remains undiminished. “The trend observed at the beginning of 2024 continued in the first half of the year, with Rewin...
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How are modern lenses different?
Today with increased screen time, many of us are experiencing digital eye fatigue and we are resting our eyes less and less. ZEISS has been developing its lenses for more...
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Our favourite NESCAFÉ drink in a new guise, from a sustainable source
One of Nestlé’s biggest brands, NESCAFÉ has a completely revamped packaging. NESCAFÉ’s inspirational new slogan, “Make Your World” expresses the brand’s global commitment to sustainable coffee production and encourages consumers...
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HonestFood – a more efficient, sustainable and fairer system
Giacomo Pedranzini, the CEO of KOMETA gives us an insight into the details of the HonestFood concept. – Your HonestFood concept is a response to the challenges of the food...
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Refreshing news straight from the consumers – reveals a representative survey by Márka
In the first quarter of 2024 Márka Üdítőgyártó Kft. conducted a representative survey. “The research objective was to get a more accurate picture of consumer habits, needs and preferences. We...
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Mirror, mirror: augmented reality in the Rossmann mobile app
Keeping up with the innovations of the digital age and the evolution of technology, Rossmann has introduced a feature in the Rossmann Online Drugstore mobile app that could revolutionise the...
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Barbecue season starts in Lidl stores
Lidl Magyarország is always expanding its wide range of quality products to best meet the needs of customers. The seasonal barbecue range now includes almost 60 different grilling meats and...
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Sparkling Coffee – Cafe Frei is building a new coffee category
This summer Cafe Frei is launching an exciting new product: Sparkling Coffee, a sparkling coffee product or more precisely a coffee drink in mango and vanilla flavours. This type of...
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SPAR sales exceed a thousand billion forints in 2023
Sales by SPAR Magyarország reached HUF 1,060.3bn in 2023. At the end of last year SPAR Magyarország Kereskedelmi Kft. operated a total of 641 stores. Together with the franchise network,...
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Great past and great future for Rossmann
Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László Flórián, managing director of Rossmann Magyarország Kft. talked to our magazine: “At the level of numbers everyone made progress in...
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Reál is becoming more unified and coordinated
In 2023 Reál Hungária continued the structural transformation it had started in the previous year. Until the end of 2024 the retail chain plans to make several significant investments to...
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PENNY was focusing on people and the environment in 2023
In 2023 PENNY Magyarország has taken a number of important steps to further strengthen its market position, people-oriented business practices and sustainable growth. PENNY has invested nearly HUF 4bn in...
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Lidl stays in the No.1 spot
For the fourth time Lidl is at the top of Trade magazin’s FMCG retailer ranking. Head of company communication Judit Tőzsér helps to look back on 2023. “We are delighted...
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Ecofamily – more than just a store, a feeling!
Our Hungarian-owned store chain celebrates its 20th anniversary in 2024. This article is available for reading in Trade magazin 2024/6-7 The Tree of Life motif in our stores isn’t only an...
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(HU) Jótékonysági akcióval ünnepelte 30. születésnapját a dm
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Coop: serving the future with secure business development
In 2023 the Coop Economic Group continued to implement its development goals as planned. We spoke to László Pekó, chairman of the board of CO-OP Hungary Zrt. and Géza Tóth,...
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A surge in voucher use
Rewin has had an excellent start to its first full financial year, after taking over Edenred’s voucher business in early November 2023. Since the beginning of January, businesses can cut...
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