PR
Smart packaging with a global perspective
Summer 2024 brought a great change in the packaging industry: the merger of Smurfit Kappa and WestRock was completed on 5 July, creating a global packaging giant. The newly formed...
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PENNY continues to build on domestic partnerships
At PENNY everything starts with the customer: the retailer’s goal is to offer consumers a selection of fresh, reliable, high-quality and affordable products in its stores every day. Domestic suppliers...
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For years, with one heart, for one goal: to ensure that every baby gets what they need
Taking care of children requires a lot of attention, energy and tenderness – especially in the first three years of their lives. Pampers, a brand produced by Procter & Gamble,...
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Zsolt Pálinkás: “The inflation-induced strudel dough effect has become permanent”
Our magazine sat down for a conversation with Zsolt Pálinkás, the CEO of Tesco Magyarország. This article is available for reading in Trade magazin 2025/11. How did the first half...
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KSH: consumer prices exceeded the values of the same month of the previous year by an average of 4.3 percent
In October 2025, consumer prices were 4.3 percent higher on average than a year earlier. Prices did not change on average compared to September, the Central Statistical Office (KSH) reported...
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METRO launches mission to preserve Hungarian gastronomy
An interview with Dr Vladimir Gnjidić, the CEO of METRO Magyarország. Earlier you have filled leading positions at METRO in several countries of the region and on 1 April 2024...
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Webinar: How to Digitize and Automate Your Company’s Invoice Management – November 18
Invoice management is entering a new era. Join Infinite’s Hungarian-language webinar on November 18 to discover how companies can meet new compliance requirements, streamline financial workflows, and turn digital transformation...
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(HU) Olasz boros áttörés Budapesten: 11 pincészet, 33 érem a Winelovers Wine Awards-on az ITA támogatásával
Sorry, this entry is only available in HU....
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ProForm Ltd. expands with a new product range and sales channel: Swedish bowls for catering and home consumption
ProForm Kft. is expanding its product range and sales channel with a new product range and sales channel: Swedish bowls for catering and home consumption ProForm Kft. has set itself...
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POS Media Hungary: new name for the market leader point-of-sale marketing agency
A new chapter beginsin the life of POS Services Kft.: from September 15, 2025, the agency specializing in retail media, promotions, events, digital solutions and influencer marketing will continue its...
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Star Wars fans can collect 17 new character designs by buying Coca-Cola products
Coca-Cola and Disney have announced an exciting collaboration: the “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign invites consumers from all corners of the galaxy to celebrate the uplifting power...
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Focusing on innovation: a competition at SIRHA Budapest
SIRHA Budapest is the leading professional meeting place for the HoReCa, food industry, confectionery, baking and gastronomy sectors in Central Europe. One of the most exciting programmes of the 2026...
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Logistic strength and international expansion
One of the foundations of Bramcke Hungary’s operations is its own logistics centre in Debrecen, which is capable of serving 7,500 partners. There are more than 5,000 different products here...
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New structure, old strengths
An interview with Attila Sófalvi, general manager of Mars in Hungary, the Czech Republic and Slovakia, the company’s key account head Réka Nagy and associate relations manager Márta Krivai. This...
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Hungary’s food industry on the threshold of progress: the second Hungarian Food Summit
Two years ago the debut of the Hungarian Food Summit was met with enormous interest, but at the recently concluded 82nd National Agriculture and Food Exhibition (OMÉK) the event returned on...
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Rossmann enters a new digital era: they are installing 30 new digital signage devices
Rossmann Magyarország has reached another milestone in its digital development: from mid-July innovative digital signage (DS) devices are appearing in Rossmann stores, playing an important role in providing information in-store....
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In the service of quality
Mirtill Németh’s face and name have become synonymous with Ardo over the past two decades, so it goes without saying that the general manager will continue to represent Ardo products...
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GLS: a leader in innovation
Launched in April 2023, GLS Hungary’s GLS XXL service opened up new horizons in domestic parcel logistics, making it possible for extra-large packages weighing up to 80kg to be delivered...
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Ágnes Topor: “Many are unaware of the sales-boosting effect of vouchers”
The present economic conditions are negatively affecting consumers, manufacturers and retailers alike. One of the keys to the success of consumer promotions and loyalty programmes is that participants find the...
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Bakery World strengthens its positions with new brands, Loose’s Biscuit and Grandoletti
A Belgian-owned company operating in Hungary for more than thirty years, Bakery World Kft. has entered a new era: in addition to its well-known private label production, it will now...
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A refreshing experience on the go: iced coffees added to Shell Café’s product selection
Shell Café is expanding its offering with two new iced coffees: the mild Caffè Latte and a refreshing version of the classic Cappuccino offer a pleasant alternative to traditional coffee...
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When protection is no longer enough: cyber exposure in 2025
According to Mastercard Cyber Insights 2025, corporate responses and regulatory frameworks are currently struggling to keep up with cyber risks. This article is available for reading in Trade magazin 2025/8-9....
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Half cake, half ice cream – Bocco d’Oro Cake Ice Cream has arrived!
The meeting of nostalgia and novelty on the ice cream shelves: Bocco d’Oro’s latest innovation, the Cake Ice Cream, is half cake, half ice cream – creamy and biteable at...
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Expanding professional programme – SIRHA Budapest is back!
SIRHA Budapest, Central Europe’s biggest food industry and HORECA trade fair will open its gates once again on 3 March 2026. The region’s most prominent hospitality and gastronomic professionals will...
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Lidl donates another HUF 100 million to the Heim Pál National Pediatric Institute
As a responsible and ethical company, Lidl Magyarország considers it important to contribute to supporting disadvantaged and sick children and their families through its donation programme. As part of this,...
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Continuous renewal on the path to sustainability
MiReHu’s sustainability efforts already have a strong presence in our daily lives. Developed over the past few years, the company’s awareness-raising activities are well known and recognised all over Hungary....
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Rossmann: consciousness, responsibility, inspiration – three projects, one set of values
For Rossmann sustainability and social responsibility aren’t simply campaigns, but core corporate values. This commitment is demonstrated by three recent initiatives. Green Brands award for the enerBIO brand: Rossmann’s own brand...
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Mars achieves another 1.9% reduction in absolute greenhouse gas emissions
Mars Incorporated has published its 2024 Sustainability in a Generation report, which reveals that the company has taken further steps to lower its carbon footprint. By the end of 2024...
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A tool adapted to AI searches has been developed in Hungary
A new tool has been introduced to help optimize content for AI-based searches. The BP Content Optimizer transforms Hungarian-language content so that it can appear in the answers of generative...
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Tesco’s food rescue heroes reduced the company’s food waste by 73%
In its recently published ninth food waste report, Tesco reports a 73% decrease in waste generated by its operations. At the same time the retail chain increased the amount of food donated...
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