PR
The price of growth – the well-working Coop approach: An interview with Dr István Rédei, president-CEO of COOP Star Zrt.
Dr István Rédei has been in the profession for 40 years. From the very beginning he has been part of Coop’s transformations – he arrived as a lawyer, stayed as...
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Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
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dm welcomes customers with stable prices and a superb price-value ratio
Thanks to the Always Worth It stable price strategy, prices in dm drugstore don’t rise for four months, providing security and predictability for customers. Shoppers can choose from a large...
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A cup of creativity…
A new, ambitious SME on the Hungarian roasted coffee market: CINEMART COFFEE wishes to enter the HoReCa segment with a fresh approach to business and brand building. They aren’t just...
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Iglo and Findus in new hands
On the first day of 2026 LEDO Kft. took over the direct distribution of the Iglo and Findus brands in Hungary. We asked Andrea Velin, country sales manager (HU&SLO) of...
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What is a Tesla doing in the story of Hungarian energy drink WATT?
– Let’s start with the most obvious question. How did a Tesla get involved? Watt celebrated its 25th anniversary last year. We are talking about a mature, well-known and popular...
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New CEO in the Ecofamily team
“Experience, strategy, and a customer-centric mindset in retail” — this is the credo of László Bagaméri, a professional with more than three decades of experience in commerce. Across his career...
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Pickup from the box – the next morning!
The GLS Automatic Express, which has been operating since the end of August, allows packages delivered on a working day and addressed to an express-marked automatic box to be picked...
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Clear view even in winter – with Shell’s new 3.5-litre premium windshield washer fluid
Winter driving doesn’t have to mean compromises. Shell’s new 3.5-litre premium winter windshield washer fluid offers reliable cleaning power, practical use and eco-friendly packaging. The product dries without leaving streaks,...
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Perfect holidays? Let’s enjoy the Advent season in the spirit of #bewhole instead!
In 2025 dm launched a communication campaign, called #bewhole, in twelve countries. External expectations arising from different social roles and social media cause many of us to feel a constant...
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Lidl wins For a Sustainable Future Award: recognition for business transformation
Lidl Magyarország has won the For Sustainable Future Award in the Business Transformation category, presented by the Business Council for Sustainable Development in Hungary (BCSDH). This award recognises Lidl’s commitment...
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MySPAR app: 5 years in the centre of the digital shopping experience
The MySPAR app is celebrating its 5th anniversary this year – half a decade during which it has become one of the fastest growing digital solutions in the domestic retail sector....
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Szerencsejáték Zrt. strengthens its position with lottery islands
Szerencsejáték Zrt. is closing the year with the opening of a new type of sales outlet: from mid-November so-called lottery islands will appear across the country. Our magazine interviewed Krisztián...
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Hungarian Food Business Programme – 2025 in review
An interview with Gergely Giczi, deputy CEO of the Agricultural Marketing Centre (AMC). – AMC is going through a busy period, with important events taking place both in Hungary and...
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New, sustainable corrugated board box from Dunapack – a modern solution for fruit and vegetable packaging
Dunapack Packaging has come out with an innovative box solution – a design that represents a new level of sustainability, cost-effectiveness and product protection. Changing expectations and a new approach...
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FÁN Group Kft: stable foundations, multichannel future strategic growth on the domestic food trade market
In an extremely competitive and fragmented market environment, FÁN Group Kft. has grown into one of the most influential wholesale groups, standing out from the crowd with its multichannel retail...
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(HU) A DAV Mérnöki Kft. már tudja, hogyan kell előnyt kovácsolni az ESG-ből
Sorry, this entry is only available in HU....
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More than loyalty – the myKiK loyalty program is 1 year old
KiK will celebrate the first anniversary of its myKiK loyalty program in Hungary in November 2025, which has spread faster and more strongly than the company had previously hoped. The...
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Local value – why choose a gift package from domestic businesses?
Corporate gift ideas are available in the offer of many businesses, but still few offer unique, experience-based gifts that do not come in the form of mass-produced goods from the...
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Italian wines at the Winelovers Wine Awards: discover the heritage, taste the future
Our magazine interviewed Giovanna Chiappini Carpena, director of the Italian Trade Agency (ITA) office in Budapest. How do you evaluate the participation of Italian wines in the event? – The...
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Yettel: a new era for SMEs in digital business solutions
For Hungarian SMEs flexibility, rapid adaptation and cost-effectiveness are no longer simply advantages, but essential conditions for operation. Flexible tariff family with no loyalty period One of the biggest advantages...
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Gold medal and Champion award winning wines on the shelves of Lidl stores
More than ten years ago Lidl Magyarország launched its Lidl for Hungarian Suppliers programme, which includes the Lidl Wine Expo Hungary event series, to promote Hungarian wines and help domestic...
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A market leader innovation: the Innovation Room proves its worth
A market leader innovation: the Innovation Room proves its worth In June we reported that Dunapack Packaging had unveiled its latest development, the Innovation Room, where the DIVE (Dunapack’s Innovative Virtual...
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Smart packaging with a global perspective
Summer 2024 brought a great change in the packaging industry: the merger of Smurfit Kappa and WestRock was completed on 5 July, creating a global packaging giant. The newly formed...
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PENNY continues to build on domestic partnerships
At PENNY everything starts with the customer: the retailer’s goal is to offer consumers a selection of fresh, reliable, high-quality and affordable products in its stores every day. Domestic suppliers...
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For years, with one heart, for one goal: to ensure that every baby gets what they need
Taking care of children requires a lot of attention, energy and tenderness – especially in the first three years of their lives. Pampers, a brand produced by Procter & Gamble,...
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Zsolt Pálinkás: “The inflation-induced strudel dough effect has become permanent”
Our magazine sat down for a conversation with Zsolt Pálinkás, the CEO of Tesco Magyarország. This article is available for reading in Trade magazin 2025/11. How did the first half...
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KSH: consumer prices exceeded the values of the same month of the previous year by an average of 4.3 percent
In October 2025, consumer prices were 4.3 percent higher on average than a year earlier. Prices did not change on average compared to September, the Central Statistical Office (KSH) reported...
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