PR
Géza Vincze: ‘Let’s experience the journey ahead of us as a real adventure’
An interview with Géza Vincze, who was appointed CEO of Auchan Magyarország in spring 2025. – You have been working in retail for nearly thirty years. What have you brought with you to Auchan? – I...
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Value, accessibility and responsibility all in one place: ALDI – low prices, high quality, more stores
In a challenging environment ALDI focused on providing as many benefits as possible to its customers in 2024. “Our commitment to the Hungarian market is demonstrated by the opening of...
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Innovation and tradition go hand in hand
We asked Ceres Zrt.’s corporate director István Mikos about the company’s developments and export plans for this year, and how respecting traditions is linked to innovation. Last year’s solar panel...
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The age of cybercrime 2025: a new economic reality
The annual global cost of cybercrime could reach USD 14tn by 2028, warns Mastercard’s Cyber Insights 2025 report, which sheds new light on cybercrime: attackers operate in networks, use sophisticated...
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Sweet Palermo® – in search of the perfect pepper
The story of Sweet Palermo® peppers isn’t just one of successful breeding, but also of a network of partners built on a shared commitment to quality. Internationally acclaimed seed breeding...
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Opening event for the “Share the Magic of Coca-Cola” campaign at Akvárium Club
Coca-Cola Magyarország brought back its Share the Magic of Coca-Cola campaign with an unforgettable party. The brand celebrated the campaign’s return in collaboration with Astro Music in Budapest’s Akvárium Club...
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Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
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Conscious sourcing for a sustainable future
Consumers are making increasingly conscious decisions: they prefer environmentally friendly, natural products from reliable sources. At Rossmann we are expanding our private label portfolio based on these criteria – in...
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Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
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Responsibly, for the future
Smurfit Westrock is committed to supporting Párkány and actively participates in promoting community initiatives. Our magazine interviewed project leader Aniko Bogdanyiová. – How does Smurfit Westrock help local communities and what...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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Dm invests in technological development, store network and employee training
Focus on supporting and training employees Supporting employees and creating a high-quality working environment are key priorities for dm. In addition to stable financial conditions, employees receive various benefits. Regardless of...
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Coop: still leading the way after 30 years
Our magazine interviewed the leaders of the market’s largest retail chain: László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and Géza Tóth, CEO of the company....
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Kerekes Kft.’s first Príma store opens in Nyíregyháza
From 1 January 2025 Kerekes Kft. and its stores operate as part of the CBA network. On 2 May the partnership has reached another important milestone, with the opening of...
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OMÉK 2025: Hungary’s biggest agricultural festival returns!
OMÉK 2025: Hungary’s biggest agricultural festival returns! Tradition and innovation go hand in hand – this could be the message of the 82nd National Agricultural and Food Industry Exhibition (OMÉK) in 2025....
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XII. Laurel Retail Conference – the future is visible in action
On May 28, key players of the retail sector will gather once again at the Larus Event Center in Budapest. Laurel will host its professional conference for the twelfth time,...
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BioTechUSA and FC Barcelona: partnership reaches new level with Pedri and new product
The BioTechUSA Group has been FC Barcelona’s global nutritional supplement partner since September 2024, and now they are taking their partnership to the next level. Besides launching the first Barcelona...
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Mantova: an Italian flavour festival – with spices
The Fratelli Mantova BBQ product line takes grilling to a new level. All year round, even without a barbecue grill, you can enjoy the full BBQ flavour. Thanks to the...
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Grilling season in PENNY stores: more flavours, greater choice in 2025!
This year PENNY is presenting an even more appealing selection of grilling products to ensure that everyone can find the ones that best suit their taste. In the 2025 barbecue...
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New needs, new solutions – how the nutritional supplement market is shaping the future
The nutritional supplements market is changing rapidly: once mainly purchased by athletes and dieters, these products are now increasingly seen as part of everyday health consciousness. Consumers don’t just have...
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Shell Café hot dogs can take you to the Sziget Festival!
Summer is almost here and the festival season is about to start! At Shell service stations you can win a ticket to one of this year’s big summer parties! A...
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Register now as a visitor for the Free From & Specialty Food & Wine Expo 2025 in Vienna!
Registration is now open for the Free From & Specialty Food & Wine 2025 event – Europe’s leading B2B trade exhibition focused on healthy, allergen-free, vegan, plant-based, and specialty foods...
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Renewal, dynamism, freshness – this is how Márka Üdítőgyártó Kft. started 2025
Brand manager Klaudia Pécskövi: “For us 2025 is the year of renewal and development. Márka Üdítőgyártó Kft. is committed to constant renewal, while also preserving the values that have been...
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Generation change at Mary-Ker Pasta: “I am ready to take over the leadership of the company”
Csaba Mándy Jr, the future head of Mary-Ker Pasta Kft. talked to our magazine about the company’s past, leadership challenges and future plans. How did you grow into running the...
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Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of the consumer brands division at Henkel Magyarország. Maurizio Salvaggio joined Henkel in 2018, having gained management experience at Reckitt Benckiser...
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Cake of Hungary celebrates 18 years
For the 18th time the Hungarian Confectioners’ Craft Union (MCI) is organising the Cake of Hungary competition, the theme of which is the 140-year-old traditional Hungarian dessert, Dobos cake. This...
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High-quality dairy products for every day
The name Sole-Mizo Zrt. stands for quality and tradition. Every year, 400 million liters of milk arrive at the company’s four Hungarian factories, where they are processed with the help...
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New private label treats at Shell service stations
At the end of February Shell Café iced coffee appeared on the shelves of Shell service stations, in Coffee Latte and Cappuccino variants. The 235ml carton format is easy to...
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Renewal for Cup Revolution: RevoUnion is here
Cup Revolution continues with a new umbrella brand and an expanded portfolio. The aim was to introduce a quality reusable cup service. Later they added the RevoBox reusable food box...
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Traditional pastries of excellent quality, for generations
Founded in Pécsvárad, Aranycipó Ltd. has been producing high-quality baked goods for over thirty years. This family-owned business meets the highest food industry standards while still applying traditional artisan techniques....
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