PR
New structure, old strengths
An interview with Attila Sófalvi, general manager of Mars in Hungary, the Czech Republic and Slovakia, the company’s key account head Réka Nagy and associate relations manager Márta Krivai. This...
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Hungary’s food industry on the threshold of progress: the second Hungarian Food Summit
Two years ago the debut of the Hungarian Food Summit was met with enormous interest, but at the recently concluded 82nd National Agriculture and Food Exhibition (OMÉK) the event returned on...
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Rossmann enters a new digital era: they are installing 30 new digital signage devices
Rossmann Magyarország has reached another milestone in its digital development: from mid-July innovative digital signage (DS) devices are appearing in Rossmann stores, playing an important role in providing information in-store....
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In the service of quality
Mirtill Németh’s face and name have become synonymous with Ardo over the past two decades, so it goes without saying that the general manager will continue to represent Ardo products...
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GLS: a leader in innovation
Launched in April 2023, GLS Hungary’s GLS XXL service opened up new horizons in domestic parcel logistics, making it possible for extra-large packages weighing up to 80kg to be delivered...
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Ágnes Topor: “Many are unaware of the sales-boosting effect of vouchers”
The present economic conditions are negatively affecting consumers, manufacturers and retailers alike. One of the keys to the success of consumer promotions and loyalty programmes is that participants find the...
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Bakery World strengthens its positions with new brands, Loose’s Biscuit and Grandoletti
A Belgian-owned company operating in Hungary for more than thirty years, Bakery World Kft. has entered a new era: in addition to its well-known private label production, it will now...
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A refreshing experience on the go: iced coffees added to Shell Café’s product selection
Shell Café is expanding its offering with two new iced coffees: the mild Caffè Latte and a refreshing version of the classic Cappuccino offer a pleasant alternative to traditional coffee...
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When protection is no longer enough: cyber exposure in 2025
According to Mastercard Cyber Insights 2025, corporate responses and regulatory frameworks are currently struggling to keep up with cyber risks. This article is available for reading in Trade magazin 2025/8-9....
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Half cake, half ice cream – Bocco d’Oro Cake Ice Cream has arrived!
The meeting of nostalgia and novelty on the ice cream shelves: Bocco d’Oro’s latest innovation, the Cake Ice Cream, is half cake, half ice cream – creamy and biteable at...
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Expanding professional programme – SIRHA Budapest is back!
SIRHA Budapest, Central Europe’s biggest food industry and HORECA trade fair will open its gates once again on 3 March 2026. The region’s most prominent hospitality and gastronomic professionals will...
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Lidl donates another HUF 100 million to the Heim Pál National Pediatric Institute
As a responsible and ethical company, Lidl Magyarország considers it important to contribute to supporting disadvantaged and sick children and their families through its donation programme. As part of this,...
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Continuous renewal on the path to sustainability
MiReHu’s sustainability efforts already have a strong presence in our daily lives. Developed over the past few years, the company’s awareness-raising activities are well known and recognised all over Hungary....
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Rossmann: consciousness, responsibility, inspiration – three projects, one set of values
For Rossmann sustainability and social responsibility aren’t simply campaigns, but core corporate values. This commitment is demonstrated by three recent initiatives. Green Brands award for the enerBIO brand: Rossmann’s own brand...
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Mars achieves another 1.9% reduction in absolute greenhouse gas emissions
Mars Incorporated has published its 2024 Sustainability in a Generation report, which reveals that the company has taken further steps to lower its carbon footprint. By the end of 2024...
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A tool adapted to AI searches has been developed in Hungary
A new tool has been introduced to help optimize content for AI-based searches. The BP Content Optimizer transforms Hungarian-language content so that it can appear in the answers of generative...
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Tesco’s food rescue heroes reduced the company’s food waste by 73%
In its recently published ninth food waste report, Tesco reports a 73% decrease in waste generated by its operations. At the same time the retail chain increased the amount of food donated...
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Green Cloud is rewriting the rules of corporate sustainability: green energy as a competitive advantage
An interview with László Pokol, the CEO of Green Cloud and Ildikó Varga-Futó, the company’s commercial director. This article is available for reading in Trade magazin 2025/8-9. – What are...
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Dm’s first 14-country sustainability report is now available: on the road to climate neutrality
Dm has published its first sustainability report covering all 14 countries in the group. Dm’s sustainability report for the 2023-2024 financial year came out in Hungary at the beginning of...
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Every bottle counts – hundreds of million forints raised from donations
With over 2.7 billion beverage containers returned, MOHU’s mandatory return system isn’t only an environmental milestone, but also a good example of social cooperation. More than HUF 230 million have...
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Responsible food management: this is ALDI
ALDI Magyarország is committed to continuously improving its efficiency, while ensuring lasting low prices and high quality for its customers. ALDI pays special attention to minimising food waste. The retailer...
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“Soproni has been there with people in the small and big moments for generations”
An interview with Nikos Zois, managing director of HEINEKEN Hungária. – Soproni Brewery is celebrating its 130th anniversary this year. How is the company experiencing this milestone? – The 130-year history...
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Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory
As part of a strategic acquisition, Poland-based Green Factory has bought the Hungarian and Romanian subsidiaries of Eisberg. Green Factory is one of the best-know food producers in the region,...
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Committed to the future of modern, sustainable and quality-oriented pasta production
At Mary-Ker Pasta Kft. we do our best not only to maintain our current market position, but also to continuously improve our capacities, quality assurance systems and environmentally conscious operations....
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YouGov Shopper: market research on new grounds
Last year global research firm YouGov acquired GfK’s Household Panel business, ushering in a new era in domestic market research. Let’s hear about the details from Tünde Turcsán, managing director...
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With a competitive agriculture for the development of rural regions
Hungary has been implementing its largest agricultural and food industry development programmes over the past decade. The Rural Development Program (RDP) and the subsequent Common Agricultural Policy Strategic Plan (CAP...
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Where tradition and future meet – the 82nd OMÉK is waiting for you
From 18 to 21 September Hungexpo will host Hungary’s oldest and biggest agricultural trade show, the National Agriculture and Food Exhibition and Fair (OMÉK). The event is a meeting place...
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Selected from home – domestic values on the shelves of PENNY stores
For Hungarian shoppers domestic products are guaranteed to taste better and be fresh. More and more people are consciously looking for food from Hungarian farmers. PENNY wishes to satisfy this...
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Elemental forces meet at the anniversary MVM ZENERGIA concert at the Papp László Budapest Sports Arena
An extraordinary musical and visual experience awaits art lovers at the 10th anniversary charity gala concert of MVM ZENERGIA on 29 August 2025. This year’s event, taking place at a...
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It’s not size that matters, it’s partnership: at Dunapack, even small customers receive great attention
Interview with Zoltán Szőnyi, Sales Director at Dunapack Packaging While more and more manufacturers in the packaging industry are focusing exclusively on high-volume orders, smaller clients are often sidelined. In...
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