PR
XII. Laurel Retail Conference – the future is visible in action
On May 28, key players of the retail sector will gather once again at the Larus Event Center in Budapest. Laurel will host its professional conference for the twelfth time,...
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BioTechUSA and FC Barcelona: partnership reaches new level with Pedri and new product
The BioTechUSA Group has been FC Barcelona’s global nutritional supplement partner since September 2024, and now they are taking their partnership to the next level. Besides launching the first Barcelona...
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Mantova: an Italian flavour festival – with spices
The Fratelli Mantova BBQ product line takes grilling to a new level. All year round, even without a barbecue grill, you can enjoy the full BBQ flavour. Thanks to the...
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Grilling season in PENNY stores: more flavours, greater choice in 2025!
This year PENNY is presenting an even more appealing selection of grilling products to ensure that everyone can find the ones that best suit their taste. In the 2025 barbecue...
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New needs, new solutions – how the nutritional supplement market is shaping the future
The nutritional supplements market is changing rapidly: once mainly purchased by athletes and dieters, these products are now increasingly seen as part of everyday health consciousness. Consumers don’t just have...
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Shell Café hot dogs can take you to the Sziget Festival!
Summer is almost here and the festival season is about to start! At Shell service stations you can win a ticket to one of this year’s big summer parties! A...
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Register now as a visitor for the Free From & Specialty Food & Wine Expo 2025 in Vienna!
Registration is now open for the Free From & Specialty Food & Wine 2025 event – Europe’s leading B2B trade exhibition focused on healthy, allergen-free, vegan, plant-based, and specialty foods...
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Renewal, dynamism, freshness – this is how Márka Üdítőgyártó Kft. started 2025
Brand manager Klaudia Pécskövi: “For us 2025 is the year of renewal and development. Márka Üdítőgyártó Kft. is committed to constant renewal, while also preserving the values that have been...
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Generation change at Mary-Ker Pasta: “I am ready to take over the leadership of the company”
Csaba Mándy Jr, the future head of Mary-Ker Pasta Kft. talked to our magazine about the company’s past, leadership challenges and future plans. How did you grow into running the...
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Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of the consumer brands division at Henkel Magyarország. Maurizio Salvaggio joined Henkel in 2018, having gained management experience at Reckitt Benckiser...
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Cake of Hungary celebrates 18 years
For the 18th time the Hungarian Confectioners’ Craft Union (MCI) is organising the Cake of Hungary competition, the theme of which is the 140-year-old traditional Hungarian dessert, Dobos cake. This...
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High-quality dairy products for every day
The name Sole-Mizo Zrt. stands for quality and tradition. Every year, 400 million liters of milk arrive at the company’s four Hungarian factories, where they are processed with the help...
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New private label treats at Shell service stations
At the end of February Shell Café iced coffee appeared on the shelves of Shell service stations, in Coffee Latte and Cappuccino variants. The 235ml carton format is easy to...
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Renewal for Cup Revolution: RevoUnion is here
Cup Revolution continues with a new umbrella brand and an expanded portfolio. The aim was to introduce a quality reusable cup service. Later they added the RevoBox reusable food box...
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Traditional pastries of excellent quality, for generations
Founded in Pécsvárad, Aranycipó Ltd. has been producing high-quality baked goods for over thirty years. This family-owned business meets the highest food industry standards while still applying traditional artisan techniques....
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The world of private labels is moving to Amsterdam again – interview with Peggy Davies, President of PLMA
PLMA’s 2025 World of Private Label trade fair is once again welcoming manufacturers and distributors of private label products to Amsterdam. The event will be held on a larger scale...
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“This year’s most important task is knowledge transfer”
An interview with Zsolt Papp, president of the Hungarian Chamber of Agriculture (NAK). – What are the main strategic objectives of NAK this year? – The most important goal is...
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Entries are open for the Value and Quality Award Trademark
This year the Value and Quality Award competition was announced in more than 100 themes in 45 main categories. The eighth edition of the competition is open for entries from...
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Shops and hospitality units can both benefit from joining the REpont system
The number of REponts – the beverage container return points of the mandatory deposit return system (DRS) – is steadily increasing. There are currently over 4,500 points offering this service,...
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Hungarian frozen fruit and vegetables are increasingly popular both domestically and abroad
Lidl Magyarország is committed to supporting Hungarian products and domestic suppliers. Demand for high-quality Hungarian frozen fruit and vegetables is strong, both domestically and on foreign markets. In 2024 the...
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The all-new CLA is the smartest Mercedes-Benz ever made
The new CLA offers users more than its predecessor in every respect: more space, more style, greater comfort, improved intelligence and unrivalled efficiency. It is the smartest car Mercedes-Benz has...
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“Our goal is to be the No.1 choice!”
Trade magazin spoke to Ferenc B. Tóth, country manager of myPOS in Central and Eastern Europe about the company’s plans, vision and solutions. – myPOS has recently acquired IQOM as...
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SPAR Hungary is committed to outstanding quality
SPAR entered the Hungarian market in 1990 and opened its first store in Tata in 1991. Since then, it has grown into one of the largest retail networks in the...
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IDEAAL™: the revolutionary super protein – Competitive protein product from domestic players
One joint R&D project, three contributors, one unique milk protein preparation – this is the recipe of IDEAAL™, a super protein born from a remarkable collaboration. We spoke with the...
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Gyulahús Kft. – Combining tradition and excellent quality
Gyulahús Kft. was founded in 2013 and has been 100% owned by the Gyula city government ever since. Over the past few years, the company has closed every financial year...
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Excellent quality on your plate – KMÉ-branded products from Mecsek Poultry Ltd.
Mecsek Baromfi Kft. was founded four years ago with the goal of becoming a key player in the domestic poultry industry. Today, the company operates as Hungary’s fifth-largest slaughterhouse, processing...
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Soós Tészta Ltd. provides reliable quality
One of the key players in Hungarian pasta production, Soós Tészta Kft., has earned the Excellent Quality Food (KMÉ) certification for 26 of its products. The nearly half-century-long history of...
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New from Nestlé Fitness: no added sugar breakfast cereals in two flavours
In the last few years Nestlé Hungária Kft. added new products to its Fitness range, with the latest consumption trends in mind. In addition to Fitness cereals and granolas, two...
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We are wasting our biggest assets: this is how Lidl is fighting it
According to this year’s Global Risk Report, the fourth biggest risk by 2035 will be the lack of natural resources. As the leading retail chain in Hungary, Lidl is committed...
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Dm is #completelyme – differences can bring us together
Being ourselves isn’t easy, with external expectations from different social roles and the influence of social media creating a constant pressure to conform, to always present a perfect image of...
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