Market News
Sports cards: twelve thousand users
Date: 2014-03-06 10:59:49
Since its introduction in 2010, more and more people are using sports cards every year with undiminished enthusiasm. Since then, more than 12,000 sports cards have been issued. The sport...
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For a more stable yield with Contivo™
Date: 2014-03-06 02:15:39
Tibor Czigány, managing director of Syngenta Kft. told at the Budapest launch of the Contivo™ programme that these days farmers have to do their work in a complex economic environment...
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Irrigation, planting orchards and mushroom cultivation – the renewal of gardening
Date: 2014-03-06 02:12:02
The fruit and vegetable sector can keep repeating last year’s excellent performance if the government’s latest plans are realised. Instead of the current HUF 600-billion product value HUF 900-1,000 billion...
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This is how categories can perform better
Date: 2014-03-06 02:07:22
These days category performance can only be improved temporarily if one relies on short-term examinations. Ever since the start of the economic recession the market has been changing faster. Nielsen...
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Hungarian FMCG experts abroad (Part 3)
Date: 2014-03-06 02:04:02
Zoltán Novák had already worked for several FMCG companies before he joined the Kraft Foods Hungária team (which is called Mondelez Hungária now). Since June 2012 he has been the...
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Fighting VAT fraud – the circle tightens
Date: 2014-03-06 02:00:10
Estimation is that each year HUF 130 billion is missing from the national budget as a result of VAT fraud in the food sector, due to the very high 27-percent...
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Export will be exempt from VAT even in case of delay
Date: 2014-03-06 01:57:04
A food company won a case at the European Court of Justice against the Hungarian state. The food manufacturer filed a lawsuit because the Hungarian state only recognised that export...
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We are scared of foreign workers
Date: 2014-03-06 01:53:56
At the end of 2013 the Randstad Workmonitor study revealed that Hungarians show a more negative attitude towards foreign workers than those living in Southern or Western Europe, despite the...
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Successful Young Franchise Partner of the Year
Date: 2014-03-06 01:41:51
Miha&Miha Nyelvstúdió Kft. joined the Katedra Language School Network in September 2011. Sarolta Miha acquired the franchise rights for Nagykanizsa and if compared with the turnover of the first 4...
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Franchise Partner of the Year
Date: 2014-03-06 01:38:59
In 2004 Zita Penczné Bölcskei took over the management of the then centrally operated Diego store in Baja. She ran the store with great success for 5 years before becoming...
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Online Media and Web Award
Date: 2014-03-06 01:36:00
Katedra Language School’s history goes back more than 20 years and the network launched a new website in 2013. The new web page meets the highest requirements of our age...
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Marketing Award
Date: 2014-03-06 01:32:52
BENU Pharmacies is Hungary’s biggest pharmacy chain more than 140 units. They were the first to use uniform product presentation methods already used widely in other retail channels, for instance...
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Innovative Franchise Network of the Year
Date: 2014-03-06 01:29:46
Duna House and Otthon Centrum, Hungary’s two biggest real estate agency networks started a completely new type of cooperation on 1 May 2013. The two networks have 200 offices and...
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Most Dynamically Developing Franchise Network of the Year
Date: 2014-03-06 01:26:52
Borháló Borkereskedés (Wine Network) started out in 2013 and opened 26 wine shops already in the first year. The network operates in Budapest and in 7 counties and its mission...
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Master Franchise Network of the Year
Date: 2014-03-06 01:23:25
Hertz Car Rental entered the Hungarian market in 1978. After the political transformation a German businessman took over the master franchise and formed Mercur Rent a Car Kft. He opened...
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Franchise Network of the Year
Date: 2014-03-06 01:19:52
McDonald’s opened its first Hungarian restaurant 25 years ago and now the network consists of 96 units, more than half of which are operated by franchisees. McDonald’ served nearly 1...
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The year’s best
Date: 2014-03-06 01:16:21
Every year the Hungarian Franchise Association honours the best networks and franchise partners of the domestic franchise sector. This year the award ceremony took place on 23 January 2014 in...
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Top 10 consumer trends in 2014 – according to Euromonitor International
Date: 2014-03-06 01:12:43
1. Impulse purchases become the main trend. In 2014 shoppers will be looking for instant satisfaction, so they will often buy something first and think about whether they need it...
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ANUGA 2013 – Let’s save everything we can (Part 3)
Date: 2014-03-06 01:03:27
‘One Halal – One Certification – We create values’, the second international halal conference was also featured in Anuga’s programme. Retailers, food manufacturers, religious officials and scientists all participated to...
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MagyarBrands winner consumer brands in 2013
Date: 2014-03-06 00:54:50
168 óra Abonett Ajka Kristály Alexandra Alföldi Porcelán Alpok-Aqua Amodent Anna Grand Hotel Aranyfácán Aranynektár Auguszt Cukrászda Baba Balaton szelet BankRáció.hu Bárdi Autó BATZ BÁV Béres Bétex Borsodi Bortársaság Budapesti...
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With more conciousness
Date: 2014-03-06 00:48:45
Dr János Serényi, Értéktrend Consulting, President of the MagyarBrands programme: ‘ Who are the best?’ – the jury asked themselves, when panel members started evaluating the 900 entries of the...
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Value and quality standard
Date: 2014-03-06 00:43:54
In 2010 experts in the Superbrands Hungary Council decided to launch the MagyarBrands programme to honour those brands with a Hungarian connection which could earn prestige for Hungarian enterprises –...
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Measured characteristics
Date: 2014-03-06 00:41:19
Tradition: it measures how long the brand has been present in the Hungarian market. Management: it examines the proportion of Hungarian citizens in the top management of the brand owner...
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Stable value sales in grocery retail
Date: 2014-03-06 00:37:19
Grocery retail sales in the 90 categories audited by Nielsen didn’t change in the December 2012-November 2013 period in comparison with the previous one. Sales were realised in the value...
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Analysts: retail sales may expand further this year
Date: 2014-03-05 12:50:11
According to the experts of the Erste Bank and the TakarékBank, due to the low inflation and rising real wages, the expansion of retail sales can continue this year. On...
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KSH: January retail sales rose by 3.9 percent
Date: 2014-03-05 12:45:32
The calendar-adjusted volume of retail sales increased by 3.9 percent in January 2014, compared to the same period of the last year – the first flash estimate of the Central...
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The cash register exchange may last for a half year
Date: 2014-03-05 11:59:58
The cash register exchange may last until September, although more than 50 thousand cash registers are operating in the network – Napi Gazdaság wrote. The pace of the connection is...
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Retail sales increased in the EU
Date: 2014-03-05 11:57:36
Retail sales increased in the European Union (EU) in January 2014, compared to December 2013. Retail sales in the EU28 increased by 0.9 percent, while in the Euro Zone that...
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(HU) Future Store “A” pavilon 204. stand – SIRHA Budapest 2014 standlátogatás
Date: 2014-03-05 10:47:22
Sorry, this entry is only available in HU....
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Walking the green path into the future with the usual zeal
Date: 2014-03-04 23:52:12
Aquarius-Aqua Kft.’s last investment cost more than HUF 313.5 million and its results were a new production hall and new jobs. Aquarius-Aqua Kft. was established in 1991 and it is...
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