Market News

Flood of imports from the EU

According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...

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Modern store types dominate

The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...

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Destination: Romania

At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....

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Escape to victory

Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....

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The brakes are on

According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...

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The market has expanded both in terms of value and volume

Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...

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30 years of shopping malls

The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...

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Teas are not all black nowadays

The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...

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Food conscious minority

According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...

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Tablets subject to strict scrutiny

A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...

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Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...

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Stores still waiting

Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...

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We are the most pessimistic

Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...

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EUR 38 million market in Austria

A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...

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Global players in the lead

A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...

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OTC: dominated by pharmacies

According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...

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No more superlatives

How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...

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Is it worth it?

I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...

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POS superlative

Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...

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Tougher income tax, more lenient special taxes

In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...

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Food reality

Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...

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Damocles’ sword and in-store marketing

Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....

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Rising, falling and returning

Registration tax which was introduced in 2004 to replace consumption tax and compensate for the effects of VAT reductions, turned out to be a Janus-faced tax. Regulations regarding registration tax...

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Small tigers

“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...

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Cover up?

POS tools in Hungarian stores are far inferior to those used in Western European stores. The question is: why? Manufacturers and their agencies complain that quality is of secondary importance...

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Kissing tortoises and the environment

Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...

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Challenges and answers in the dairy market

A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...

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Digital future

The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...

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Russ Chapman was right

Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...

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GKM counting on the Brand Association

The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...

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