Market News

Fewer foreigners, more Hungarians

The combined number of nights spent at commercial places of accommodation by foreign and Hungarian guests grew by 3 per cent in the first five months of the year, compared...

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New wave of late arrivals

The late harvest wine in Hungary has launched a new period for its category. From technical points of view the wineries have introduced significant technical developments on these wines what...

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Make-up – with good advice

The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...

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Reduction in food sales

According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...

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The world of rose wines

This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...

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Increasingly specialised hair care – bigger challenge for marketing

Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...

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Potato price on the peak

The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...

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Wine producing regions reborn

There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...

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Well groomed body with well groomed brands

Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....

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No change in rankings according to purchasing power

According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...

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Spitzer wine boom in Hungary, bubbles go up again

A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...

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Young age groups over represented

According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...

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Consumers more optimistic

According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...

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Pre-packaged meat dominant

Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...

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Detergents double crossing

Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....

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Habits and loyalty in choosing a store

The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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(HU) Drágul a hal is

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Plans for a Stronger Customer Protection

The Customer Protection Directorate, to merge with regional offices into a new National Customer Protection Authority from September 1 this year, will hire more staff from January 2008, Prime Minister...

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The NBH upped its 2007 CPI

The National Bank of Hungary is waiting 7.6% yearly inflation wich is 0.3% higer as the prognosis of Mai. The primarily warranted by rising oil and food prices. Next year's...

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The label is only a form?

Some manufacturers are deliberately 'hoodwinking' consumers over salt content, claims a new report from UK regulators. There is concern that consumers are being hookwinked and misled by some manufacturers who...

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Guargum monitoring and penalty in Hungary

Authorities bound 90 products withdrawal in the domestic retail. There is a list on the authority's website with almost 200 firm name, which use dioxin tainted guargum, but only few...

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Less sales in small stores, in the hypermarkets the result is not so negative

In June the fall of retail sales continued. Compared to the previous month the volume of retail sales adjusted for seasonal and calendar effects fell by 0.4%. It is 3.6%...

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Another outbreak of swine fever in Romania

It was the third outbreak in the country in recent weeks and the second on a farm owned by Smithfield Foods Inc. The disease was found this week on a...

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No merge, but collective purchase

There is a reconciliation between Co-op and Real Hungaria retail chains about a purchase cooperation. The former new about the merge of the two companies was confuted, but the now...

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Cheap norse salmon on the borders?

Norway and EU is hopping a positiv answer from the WTO.  There has been a shocked reaction to claims from the Norwegian state broadcaster, Norwegian Broadcasting Corporation (NRK), that the...

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Russia bans Italian poultry to stop bird flu

Russia banned poultry imports from Italy starting Monday to prevent the spread of the bird flu virus after outbreaks in the EU member state.   An outbreak of low pathogenic...

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