Market News

Households equipments and playconsols are Christmas favourite gifts

According to GfK Hungary researches the sales of articel of foods jump in December, it will be 10-11% of the yearly consumption.  The total sales of articel of food was...

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47 new Quality Food from Hungary

This year almost 50 products of 16 companies won the right to use the logo of excellency. With the new brands the „Quality Food from Hungary” family has 350 members,...

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Because of the crisis people change to cheaper food

Most of the Hungarians spare on gas and electricity, some postpone the change of electronical equipments.  The Nielsen Global Online Consumer Survey, conducted by Nielsen Consumer Research, was conducted from...

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Agrarian demonstration on Friday

According to business daily Vilaggazdasag, the farmers have a demonstration in front of Tesco Logistic Center in Budapest, but other massive protest is to wait at Auchan and Tesco stores....

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Hungarians eat less chocolate az the European average

According to the national association of chocolate producers Hungarians eat yearly 4 kilogram chocolate, most of the at the Christmas season. The European average is 7 kg.  Every Hungarian family...

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Spending power decreasing

Hungary slides down by three places on GfK European spendig rank list and is now on the 28th place.  On the top of the list stands Lichtenstein, the citizens of...

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Huge price increase for eggs

According to the Poultry Product Chamber the consumer price for eggs could reach HUF 40 in the Christmas season. Last weeks the suppliers price grow by HUF 2 to HUF...

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Industrial gross out put increasing stoped

According to the Central Statistic Office in September 2008, the industrial gross output decreased by 0.7% compared to September 2007,the index adjusted by working days declined by 5.3%. The volume...

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Employees in the retail sector aren't comitted enough to their workplace

Only half of the employees is able and want too, to make better achievement to help their workplaces succes – said an research in business daily Vilaggazdasag.  The most comitted...

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Crisis on the Hungarian milk market

The biggest problem the low suppliers price and the retail price in the shops. Last year the supplier's price was HUF 100, nowadays it is about HUF 75.   Friday...

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Red label for Colourings

The additional label information on foods containing E102 , E104, E110, E122, E124 or E129 will be obliged to state: “Consumption may have an adverse effect on activity and attention...

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There is milk in every good thing

A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....

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Purchasing power divided in the case of fruits and vegetables

A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...

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Difficult year for breweries

Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...

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Livestock of turkey down, supply of beef shrinking

Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...

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New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

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Market of baking additives and dessert powders expanding

Sales of powder products are rising in general. Sales were up by 16 percent in terms of value in October 2007 – September 2008, compared to the preceding period, with...

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Frozen vegetables still „mono”

Though sales of frozen vegetables expanded in terms of value last year, as a result of higher prices, sales in terms of quantity dropped somewhat. Sales of both mono and...

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Masculine beverage in Hungary

Per capita beer consumption of 82 litres/year has been stable in Hungary for years. The world leader in per capita consumption is the Czech Republic where this figure is 160...

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In the middle of a financial crisis

According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...

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Eastern EU and Western EU

Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...

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Baking products for all generations

Christmas is also a season for cakes. According to market research data from Nielsen, traditional baking additives continue to enjoy unbroken popularity. Baking powder and vanillin are still basic products...

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Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...

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Germans attached to the PICK brand

According to Gábor Ámann, sales and marketing director of PICK-Szeged, they are forced to boost export, in order to be able to produce premium products on an economic scale. At...

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Domestic market of jam expanding

According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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Budapest region on top

Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...

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