Market News

New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

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Market of baking additives and dessert powders expanding

Sales of powder products are rising in general. Sales were up by 16 percent in terms of value in October 2007 – September 2008, compared to the preceding period, with...

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Frozen vegetables still „mono”

Though sales of frozen vegetables expanded in terms of value last year, as a result of higher prices, sales in terms of quantity dropped somewhat. Sales of both mono and...

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Masculine beverage in Hungary

Per capita beer consumption of 82 litres/year has been stable in Hungary for years. The world leader in per capita consumption is the Czech Republic where this figure is 160...

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In the middle of a financial crisis

According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...

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Eastern EU and Western EU

Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...

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Baking products for all generations

Christmas is also a season for cakes. According to market research data from Nielsen, traditional baking additives continue to enjoy unbroken popularity. Baking powder and vanillin are still basic products...

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Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...

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Germans attached to the PICK brand

According to Gábor Ámann, sales and marketing director of PICK-Szeged, they are forced to boost export, in order to be able to produce premium products on an economic scale. At...

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Domestic market of jam expanding

According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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Budapest region on top

Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...

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Bio sector expecting strong sales at the end of the year

Organic and health food has appeared in hyper markets and supermarkets years ago. Today, organic food is found on the shelves in most stores and online sale are also growing....

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There is always money for sweets

Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...

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Wine marketing to begin in late 2008

The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...

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50 percent occupancy for hotels

The total number of nights spent by foreign and domestic guests in commercial places of accommodation remained unchanged in the January-August 2008 period, compered to 2007. Revenues were up by...

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No reason to panic!

„No reason to panic!- said the director. That’s when panic started.” (Rejtő Jenő: Vesztegzár a Grand Hotelben) This is how I see the responses to the financial crisis. Obviously, it...

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Business presents at all levels

As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...

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Sweets immune to negative trends

Growth has remained dynamic in practically all categories of sweets. The Bonbonetti Group is present in almost all of the sweets categories and has achieved annual growth of over 10...

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Festivals enhancing champagne culture

The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...

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Specialised stores up

Retail sales totalled 1.8 percent less in July 2008, than in July 2007. Retail sales were down by 0.1 percent compared to June. Retail sales totalled HUF 3,447 billion in...

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Price waves

As soon as the harvest of maize has begun, farmers realised that their earlier hopes had been unfounded, as only HUF 18,000 per tonne was offered for their produce. MVH...

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Gift packages in widening price range

The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...

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Market of sweets, especially chocolate expanding

Double digit growth took place in the market of chocolate, both in terms of value and quantity in the October 2007-September 2008 period, compared to the preceding year. Sweet biscuit,...

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The wine market: household consumption down for the first time in 2007 after many years

Rising average prices, less frequent and smaller purchases were the main trends in the Hungarian market of wine in 2007, according to data from GfK Hungária ConsumerScan. Cheap wine is...

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Food export down

In the January-July 2008 period, export was up by 10 percent while import expanded by 11 percent, compared to the same period in 2007. According to KSH data, the balance...

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Mio: up-dated and integrated

Free updates for the MioMap 2008 and Mio More Desktop software have been made available by Mio for its users. Owners of Mio Moov 200, 300, and 330 can now...

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