Market News

New generation advertising messages on TV2

The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...

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Let’s have a festival!

Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....

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The well known Clorox

brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...

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Food industry catching up

Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...

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ECR Europe: when we make customers happy

„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...

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Lower wine consumption last year

Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...

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Innovation changing cleaning habits

Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...

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Recession slowing down

The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...

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ECR=mozgalom a közös érdekekért

Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...

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Better educated wine consumers

Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...

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Body care segment developing with improving hygiene culture

Body care products include those intended for daily hygiene and those intended to improve the condition of our skin. In both categories, manufacturers are trying to get consumers to use...

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Highest price rise for cooking oil

Consumer prices rose by 0.1 per cent on average in June, and were up by 6.7 per cent compared to June 2007. Food prices were down by 0.4 per cent...

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Innovation in wine

When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...

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Mouth care brands focusing on special needs

The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...

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Promising growth in food export

Both export and import grew at a faster rate in April 2008, than in the preceding three months. Exports were up by 24 per cent, while import increased by 18...

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History of BiB packaging

Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...

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Prices and quality both important to mothers

Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...

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Parent, media, friend

According to research by GfK LHS HealthCare, parents, the media and friends have the largest influence on the dietary habits of children in primary schools. According to 34 per cent...

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History of packaging

The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...

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Active brands, loyal ladies

Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...

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Willingness to purchase at its lowest

The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....

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Pre-portioned segment dominant among meat products

According to data from the Nielsen Retail Index, sales are increasingly concentrated and the pre-portioned segment is becoming increasingly dominant. The market showed expansion of 1 per cent in terms...

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Masculine choices

The total value of the condom market was over HUF 2,4 billion in 2007. Hyper markets and drugstores account for the largest part of sales. Though the lubricant market is...

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Milk without cream

GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...

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Price wave reaching meat products

While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels...

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Multi-layer paper products – for more people

Both the assortment and the size of household paper products show great diversity. This is why shelf placement is a complex and important task. The most common household paper product...

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Menacing shadows

According to a study prepared by experts of Kopint-Tárki Konjunktúrakutató Intézet Zrt. and AgrárEurópa Tanácsadó Kft about the current position of Hungarian agriculture and its future prospects, food prices are...

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Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...

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Consumer confidence in domestic meat unbroken

According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...

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More paper products sold in the first third of the year

According to data from the ConsumerScan of Gfk Hungária, sales of toilet paper, paper tissue and paper towels were up in the first third of 2008, compared to the same...

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