Market News
Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
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5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
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A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
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Recession in butchers’ shops
Date: 2009-04-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...
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Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
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Expectations reaching lowest point ever
Date: 2009-04-05 08:00:00
The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...
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Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
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Sales still not dropping in terms of quantity in Spain
Date: 2009-04-05 08:00:00
Spain is one of the leading European markets, with 45 million consumers. In the fourth quarter of 2008, it was still one of the ten European countries where no drop...
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Higher quality PET for fruit juice
Date: 2009-04-05 08:00:00
Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...
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Retail sales down almost everywhere in Europe
Date: 2009-04-05 08:00:00
According to an Eurostat estimate, retail sales continued to drop in the EU in December 2008. Sales were down by 0.8 percent in the EU-27 countries on average and by...
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Chains of small stores increasing their market share
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...
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Increasing gap between active and retired households
Date: 2009-04-05 08:00:00
According to KSH data, per capita consumption of food in households was nearly HUF 153, 000 in 2007, while peer capita consumption of alcohol-free beverages was over HUF 14,000. These...
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What crisis can be good for
Date: 2009-04-05 08:00:00
Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...
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Shiny teeth – preferably with promoted products
Date: 2009-04-05 08:00:00
Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...
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Detectable drop in retail sales
Date: 2009-04-05 08:00:00
Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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A shiny and healthy smile from children with Gabi
Date: 2009-04-05 08:00:00
The Gabi brand includes two toothpaste products, Tejfogkrém and Málnás tejfogkrém for children. Communication this year focuses on the 40 anniversary of the brand. Sales of toothpaste are highly concentrated,...
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Food export up in December
Date: 2009-04-05 08:00:00
Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...
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A bit of optimism always useful
Date: 2009-04-05 08:00:00
In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft...
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Dynamic growth in sales of 100 ml tubes
Date: 2009-04-05 08:00:00
Retail sales of toothpaste were up by 4 percent in 2008, exceeding HUF 10 billion. Regarding unit size, the 51-75 ml segment remained the largest, although the 100 ml size...
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Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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