Market News
Fall in milk consumption
Date: 2009-04-07 03:28:37
Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy. In UK the fall overall has been about one third...
Read more
Hungarian food-products available via online order
Date: 2009-04-06 02:13:38
Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association. „Of course we still...
Read more
External balance improvement under external pressure
Date: 2009-04-06 02:09:20
According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path External...
Read more
Opten: 1184 liquidation proceedings announced in March
Date: 2009-04-06 01:59:11
Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...
Read more
Egg-prices going through a moderate raise during the Easter-season
Date: 2009-04-06 01:51:50
Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand. This Easter, egg-prices are going through a rather...
Read more
Customers are fed up with low quality Easter-bunnies
Date: 2009-04-06 01:43:28
Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content. „In the past few years,...
Read more
Experts want soft-drink producers to use less sugar
Date: 2009-04-06 01:34:55
What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health. Researchers believe that soft drink producers should...
Read more
Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
Read more
Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
Read more
Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
Read more
Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
Read more
New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
Read more
Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
Read more
Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
Read more
Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
Read more
Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
Read more
Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
Read more
Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
Read more
Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
Read more
Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
Read more
Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
Read more
Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
Read more
Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
Read more
5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
Read more
A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
Read more
Recession in butchers’ shops
Date: 2009-04-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...
Read more
Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
Read more
Expectations reaching lowest point ever
Date: 2009-04-05 08:00:00
The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...
Read more
Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
Read more
Sales still not dropping in terms of quantity in Spain
Date: 2009-04-05 08:00:00
Spain is one of the leading European markets, with 45 million consumers. In the fourth quarter of 2008, it was still one of the ten European countries where no drop...
Read more