Market News
Hungarians drik champagne first of all at the year's end
Date: 2008-12-17 00:00:00
According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...
Read more
More Shoppers Continue To Go on-line
Date: 2008-12-17 00:00:00
According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...
Read more
Profitable year for Hungarian Agriculture
Date: 2008-12-17 00:00:00
This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...
Read more
(HU) Történelmi mélyponton a GKI – Microsoft üzleti környezeti indexe
Date: 2008-12-17 00:00:00
...
Read more
Strategies for recession
Date: 2008-12-16 08:00:00
A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...
Read more
Innovations for ageless skin
Date: 2008-12-16 08:00:00
Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...
Read more
Effect of price rise on sales
Date: 2008-12-16 08:00:00
The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...
Read more
Slovenian winner at Art Award
Date: 2008-12-16 08:00:00
This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....
Read more
Hand cream targeted primarily at the 60+ age group
Date: 2008-12-16 08:00:00
According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...
Read more
Number of insolvent companies growing
Date: 2008-12-16 08:00:00
The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...
Read more
One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
Read more
Moderate increase in sales and average price
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...
Read more
Latvia in the top
Date: 2008-12-16 08:00:00
Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...
Read more
Silver EFFIE for Invitel
Date: 2008-12-16 08:00:00
Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...
Read more
Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
Read more
Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
Read more
Fondants for six billion
Date: 2008-12-16 08:00:00
Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...
Read more
Sales of women’s hygiene products up
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...
Read more
Incredible nights by the river Moscow
Date: 2008-12-16 08:00:00
Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...
Read more
Uniform standards needed
Date: 2008-12-16 08:00:00
The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...
Read more
Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
Read more
The financial crisis
Date: 2008-12-16 08:00:00
We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...
Read more
Growing demand for frankfurters sold by weight in spite of higher price
Date: 2008-12-16 08:00:00
Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...
Read more
Superbrands – for brand-conscious consumer
Date: 2008-12-16 08:00:00
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...
Read more
Merry digital Christmas!
Date: 2008-12-16 08:00:00
As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...
Read more
Wide gap in frankfurter prices
Date: 2008-12-16 08:00:00
The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....
Read more
Sales stagnating
Date: 2008-12-16 08:00:00
Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...
Read more
Thorough preparations – half way to success
Date: 2008-12-16 08:00:00
We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...
Read more
Private labels generating growth in market of frankfurters made from poultry
Date: 2008-12-16 08:00:00
Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...
Read more
Meat prices to drop by end of the year
Date: 2008-12-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...
Read more