Market News
Kissing tortoises and the environment
Date: 2007-01-31 08:00:00
Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...
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Challenges and answers in the dairy market
Date: 2007-01-31 08:00:00
A congress was held by the Dairy Products Association under this title on the 7th December. The main topic was market prospects for domestic dairy products and the related marketing...
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Digital future
Date: 2007-01-31 08:00:00
The development of IT systems holds many possibilities for retail chains. Modern, self-service technologies are rarely used in our region yet. But changes are coming. We asked Romulus Steinbinder about...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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GKM counting on the Brand Association
Date: 2007-01-31 08:00:00
The Ministry of Economy and Transport is counting on suggestions from the Hungarian Brand Association to help in the development of the economy. According to an internal survey, the five...
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Trade marketing planning: exemplary!
Date: 2007-01-31 08:00:00
Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Sweeties have caught up with table chocolate
Date: 2007-01-31 08:00:00
Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...
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Higher customer requirements
Date: 2007-01-31 08:00:00
Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...
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Expanding trade between India and the EU
Date: 2006-11-20 08:00:00
The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...
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Reaching 4 kilos
Date: 2006-11-20 08:00:00
Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...
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Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00
Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...
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Main trends in hyper markets and discount stores
Date: 2006-11-20 08:00:00
Marked consolidation is taking place in FMCG retail trade, as over one third of total turnover is now shared by the three largest chains. The 98 hyper markets represent only...
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More vegetables and less fruits are sold
Date: 2006-11-20 08:00:00
Unfavourable weather limited Hungarian production of vegetables and fruits in 2004 and 2005. EU subsidies were not available in the year of accession and only became available much later than...
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Quality and prices in EU markets
Date: 2006-11-20 08:00:00
Market Price Information System will serve to provide an outline of main markets trends for a specific product group in each issue of the magazine. Information will be available about...
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Data from discount stores for special channel strategy
Date: 2006-11-20 08:00:00
The market share of discount stores in retail sales of food and chemical categories reached 15 per cent, with expansion in both segments. Different channels and different chains give different...
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Hardest times seem to be over
Date: 2006-11-20 08:00:00
Recession followed the turn of the millennium in the domestic refrigerating industry, but the crisis sems to be over now. The surviving enterprises have good prospects for the future.Not long...
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Growth of domestic demand slowing down
Date: 2006-11-20 08:00:00
According to a forecast prepared by GKI with the help of Erste Bank and published on 30. October, the political situation will consolidate, corrections will be implemented, and reforms will...
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Not so bad…
Date: 2006-11-20 08:00:00
ACNielsen has turned to the consumers to find out what they expect to be the effects of the restrictive government measures. Well, consumers who believe quality is more important than...
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End of market reshuffle
Date: 2006-11-20 08:00:00
Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...
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Consumers have got over the shock
Date: 2006-11-20 08:00:00
The Consumer Confidence Index has only shown a slight decrease of 3 points in September, compared to June, stopping at 149 points. Expectations regarding household income and the financial position...
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Two thirds of dried meat products are sold in modern stores
Date: 2006-11-20 08:00:00
The segment of dried and partially dried sausages took a 23 per cent share from the market of meat products in terms of value, while 12 per cent in terms...
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Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00
Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....
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