Market News
Consumer confidence in domestic meat unbroken
Date: 2008-09-05 08:00:00
According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...
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More paper products sold in the first third of the year
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of Gfk Hungária, sales of toilet paper, paper tissue and paper towels were up in the first third of 2008, compared to the same...
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Tips by GKI to boost growth
Date: 2008-09-05 08:00:00
A series of clear and rapid economic measures have been recommended by GKI Gazdaságkutató Zrt which is composed of only a few elements, but can restore confidence in the business...
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Holes and knives
Date: 2008-09-05 08:00:00
Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...
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Double digit growth in quantity as well
Date: 2008-09-05 08:00:00
According to the Nielsen Retail Index, retails sales of praline exceeded HUF 18 billion in the June 200 – May 2008 period. Praline sales grew by 13 per cent in...
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True innovations behind expansion in the air fragrance market
Date: 2008-09-05 08:00:00
Price competition is not quite as intense in the market of air fragrances as in other categories. Brands focus on innovation and new fragrances. According to Nóra Csizmadia, from SC...
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Danes need a pleasant environment for shopping
Date: 2008-09-05 08:00:00
Modern store chains are very strong in Denmark. The food retail business is highly concentrated. Health-consciousness has a major influence on consumption, while demand for premium and luxury products is...
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More applicants for GFP funds
Date: 2008-09-05 08:00:00
The Operative Program for the Development of the Economy (GFP) has become very popular. HUF 77 billion out of a total of HUF 329 billion has been made available for...
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Praline brands creating new seasons
Date: 2008-09-05 08:00:00
Praline is an ideal gift, provided its not a private label. This is what brands are counting on when they increasingly focus on the gift function. The praline market which...
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Increasing role of drugstores in market of air fragrances
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...
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Following the gendarme from Saint-Tropez
Date: 2008-09-05 08:00:00
Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...
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Moderate optimism on board the OKSZ Klubhajó
Date: 2008-09-05 08:00:00
According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...
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Market share of private labels continues to rise
Date: 2008-09-05 08:00:00
According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result...
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When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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(HU) Kereskedelem kínaiul
Date: 2008-09-05 08:00:00
Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Healthy products also need promotion
Date: 2008-09-05 08:00:00
Health consciousness has been the most important trend in recent years. Manufacturers are adapting to changes in consumer preferences and hyper markets often allocate separate shelf space to healthy products....
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Britons shopping, Spaniards saving
Date: 2008-09-05 08:00:00
According to an Eurostat estimate, the volume of retail trade was up by 2 per cent on average in the 27 EU member states in May, compared to 2007. Retail...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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Still not enough knowledge
Date: 2008-09-05 08:00:00
According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Cooperatives keeping pace with modern commerce
Date: 2008-09-05 08:00:00
At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...
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New statutes for the association of canned maize manufacturers
Date: 2008-09-05 08:00:00
A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...
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Cleanliness is not enough
Date: 2008-09-05 08:00:00
Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Packaging in three steps – part 3: illustrating flavour
Date: 2008-09-05 08:00:00
Many types of illustrations exist in many styles and with many different purposes. Illustrating flavour is a relatively new development. This modern method is barely 50 years old. Even at...
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Strengthening organised wine trade
Date: 2008-09-05 08:00:00
An increasing quantity of wine is sold in the major retail chains. In the June 2007- May 2008 period, sales were up by 3 per cent in terms of quantity...
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Brands are strong among washing powders
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...
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Deficit lower than planned
Date: 2008-09-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...
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