Market News
Structure intact during growth
Date: 2007-03-28 08:00:00
The “price wave” generated by chocolate imports of recent years has not succeeded in changing the structure of the market or weakening the positions of strong brands. The dumping of...
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Looking behind the figures
Date: 2007-03-28 08:00:00
Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...
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Pudding with cream improving its position
Date: 2007-03-28 08:00:00
According to Nielsen, the retail sales of desserts made from milk products increased by 7 per cent in terms of value last year and is over HUF 7 billion. The...
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Consumer and retailer trends
Date: 2007-03-28 08:00:00
GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...
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Health and pleasure for several target groups
Date: 2007-03-28 08:00:00
The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...
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No compromise!
Date: 2007-03-28 08:00:00
GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...
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Mixed and sandwich type biscuits becoming more popular
Date: 2007-03-28 08:00:00
7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...
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On top of the wave of inflation
Date: 2007-03-28 08:00:00
Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...
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Playing with categories
Date: 2007-03-28 08:00:00
Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...
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Transfer prices to be documented
Date: 2007-03-28 08:00:00
The number of international transactions is growing. Hungary is becoming integrated into the EU market end a growing number of international enterprises decide to establish regional headquarters of holding companies,...
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Diverse trends, constant growth
Date: 2007-03-28 08:00:00
Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...
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Brands are more important elsewhere
Date: 2007-03-28 08:00:00
Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...
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Chain-specific demand for detergents
Date: 2007-03-28 08:00:00
Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...
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Multinationals within walking distance
Date: 2007-03-28 08:00:00
According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...
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A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00
Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...
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Shopping malls still most popular in Budapest
Date: 2007-03-28 08:00:00
According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...
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Almost 20 percent cheaper in Italian stores
Date: 2007-03-28 08:00:00
The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...
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Contrasts under the Caribbean sun
Date: 2007-03-28 08:00:00
Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...
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Warehousing is not enough without other services
Date: 2007-03-28 08:00:00
Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...
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Win, place, show
Date: 2007-03-28 08:00:00
The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...
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Railway carrying more weight
Date: 2007-03-28 08:00:00
According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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Food under scrutiny
Date: 2007-03-28 08:00:00
According to Miklós Süth, national chief vet, food on the shelves in stores and marketplaces is going to be as safe again as it should be. Consumer trust has diminished...
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MAXITY: small enough for the city!
Date: 2007-03-28 08:00:00
Everybody is in a hurry in the city and we do not like trucks unloading in narrow streets. We would like to see transport vehicles with small turning circles, which...
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Bio-boom at BioFach
Date: 2007-03-28 08:00:00
A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....
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Cafeteria becoming more popular
Date: 2007-03-28 08:00:00
A growing number of companies are using the cafeteria system, which allows them to save money and provide more benefits for employees. As a result of growing taxes, many companies...
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The masculine beverage
Date: 2007-03-28 08:00:00
Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...
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Something wrong with cheap ham
Date: 2007-03-28 08:00:00
Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...
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To be reworded?
Date: 2007-03-28 08:00:00
A study examining retail activities and referred to as the Hoffmann-report has caused a lot of controversy since its publication. Allegedly, parts of the report dealing with agriculture are to...
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Hungarian retail trade keeping pace
Date: 2007-03-28 08:00:00
According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...
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