Market News

Mayonnaise showing most dynamic growth

Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...

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Good times in sight for the dairy business

The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...

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Promotions and efficiency

Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...

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Dressings popular

According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hun­garian households bought mustard and mayon­naise during the first nine months of 2007. Mustard...

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Growth accelerating this year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...

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Discord

Hungarian farmers with produce that is in high demand abroad had a very good year in 2007. Products were exported at higher prices than could have been achieved in Hungary,...

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New stars in the Milky Way

Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...

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More foreigners, staying for shorter periods

The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...

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Less bottles, more cans

The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....

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Autumn reactions

The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Brand campaign a priority

The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...

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Hair dye sales growing

Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Pineapple from orange

The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...

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Natural brunette is in, but blonde is still popular

The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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(HU) Nem elég szigorú a csődtörvény

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Healthy Growth in Functional Food Market

Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...

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January's unemployment rate of 8.1 percent

In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...

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European companies have to decrease their sugar output with 1.14 millio tons

If they fail to make satisfactory cutbacks, companies risk a final cut with no compensation being imposed on them.  Until now, 4.8m tonnes have been renounced within the restructuring scheme,...

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FMCG prise cartel in France

If found guilty of anticompetitive practices, the companies could face fines of up to 10 percent of their annual worldwide revenue — possibly amounting to billions of euros.  Le Figaro ...

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Not tumult at Janury clearance sales

According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing.  75% of the answerers said that don't want and will to shop...

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Grain's Prise on the Top

Wheat for May delivery rose to $12.145 a bushel in after-hours electronic trading on the Chicago Board of Trade.  Global wheat stockpiles will probably fall to a 30-year low this...

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Tax authority assigns to use the old cash registers

According the Hungarian Tax Authority the older type of cash register, which can't rounding are availability. Authority brings in a verdict, that the rounding doesn't qualified as money-making, so traders...

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Retail wings in Poland

January Retail Sales Up From 2007 Polish retail sales in January rose a strong 20.9% year-on-year, but fell 18.7% when compared to December 2007. According to figures from the national...

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In-store credit market to grow

According to Cetelem research, the most in-store credit have got the Englishs and Germans. In Middle-Europe Polishs, Hungarians, Serbians and Russians have huge credit to pay back. In Hungary the...

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Illegal sausage plant in Pilisszentivan

Controllers found the manufacturer by the bill of delivery. The sausages were produced in a back accommodation of a villa in Pilisszentivan. The plant hasn't any admission, the raw material...

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The Most Easter Eggs are Sold in the hypers

According to Nielsen Research Company the sales in the 401-2500 sm stores growth from 25 to 28%.Last year the sales of easter choko figures fall down with 9%, altough 900...

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Subway Ads with Full-service Agency

ReVISION won the tender of the restaurant chain. The exclusive ad partner of Subway plans and buys the media for the company. Nearby the casual communication effects, the winner tender...

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