Market News

(HU) Javult a magyar versenyképesség

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Biggest price increase for potato chips

Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Austrian export-import balance positive for the first time

Austria exported more food than it imported for the first time, last year. Austrian food sales to Hungary grew by 22 per cent last year, while Hungarian export to Austria...

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A few innovators and a lot of followers

The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...

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Branded paper ware for individualists

Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...

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Brushing teeth more frequently

One of the signs of the spreading of health-consciousness is that more toothpaste and toothbrushes were sold last year than a year earlier. This was one of the findings of...

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Winners are the biggest users of paper towels

According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....

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More teeth to whiten

Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...

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Wellness resorts becoming more popular

The number of nights spent by guests in commercial places of accommodation fell by 3,5 per cent last year. According to a report by KSH, total income in the sector...

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Sugar from sugar

Something is wrong with labelling. I can imagine what customers think when looking at labels saying: sugar X %, fat 0 %” . Beyond the Atlantic, the approach to this...

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Drugstores improve their position

The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...

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Bird flu and the price of chicken

The Agricultural Research Institute (AKI) prepared a survey about the effects of last year’s bird flu outbreak on the number of chicken and chicken prices. The publication by KSH and...

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To select or to return?

The Ministry for the Protection of the Environment is trying to do something about people who throw away plastic bottles used for packaging drinks. It is questionable if a German-style...

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Body care in new colours

Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...

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Real incomes: two years back in time

According to a forecast by GKI Gazdaságkutató Zrt, prepared with the co-operation of Erste Bank, the rate of economic growth will slow down this year but both the external and...

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Gold is too exclusive?

According to a regional survey prepared for MasterCard, clients living in Hungary regard services available for gold and platinum card holders as too exclusive and distant and they would prefer...

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Market pressure instead of rational business decisions

Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...

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Prices going up in January

Though average consumer prices rose by 1,2 per cent in January, the annual increase for last year reached 7,8 per cent. According to the report by KSH, the price of...

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Shopping fast is practically unknown

Few people have ever heard of it and even fewer believe in it – this is the result of a survey prepared about the “Don’t buy anything day” in Hungary...

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