Market News

Decline in fruit and vegetables yield, due to rainfall

Due to the rainfall and the floods the fruit and vegetables yield, will be 10-15 percent less, but price increases are not necessarily expected. The experts questioned by the InfoRádió...

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Western Europe eats ducks rather than geese

The consumption of geese products decreased, partly due to the discrediting campaign of the Four Paws, partly because of the crisis in Western Europe. More and more customers are buying...

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The food industry should be treated as a strategic sector

The food industry may ruin, if we fail to boost innovation – states the Hungarian National Food Technology Platform. According to their calculations; 45-50 billion HUF should be invested in...

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There is no ceasefire between the stores and the suppliers

Next week, the suppliers will make a statement against those food retail chains, that are most violate the unfair trading practices law. The two major problems with the food retail...

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Széchenyi Card: 7.6 billion debt, from 750 billion

The Hungarian companies has reached 750 billion HUF credit line through the Széchenyi card system. Currently 1600 companies are on the black list, but the bankruptcy rate is relatively low.The...

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Hungary's competitiveness has improved

Hungary improved from last year’s 45th place to the 42nd in IMD’s 2010 competitiveness rankings – reports the Swiss IMD, the world's leading business school. According to the latest ranking;...

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The Ifo-index shows an improvement the global economic sentiment

The global economic sentiment index of the German IFO Institute for Economic Research improved further. The index of the second quarter rose to 104.1 points, from the former 99.5 points...

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The European Parliament does not support meet glueing

The European Parliament vetoed the European Commission's decision, which made it possible to use the thrombin enzyme as food additive. The thrombin was used to glue the meet parts that...

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Hungarian pigs cannot cope with competition

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...

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ChocolateStory

These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...

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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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Economic policy dilemmas

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...

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Most people expect the growth of the Internet

Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...

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Gloomy Sunday?

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

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In the developed world growth is already palpable

According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....

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Surprising changes in online content consumption

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...

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Tracked fleets

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

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Strengthening Forint, expanding food export

According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....

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Competing with the neighbours drives the garden product market

Experts say that the development of people’s gardens depends on how much they earn and on their rivalry with neighbours. From year to year, the garden product market expands by...

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PDA and smartphone: about to merge

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

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Agricultural prices augmented at the beginning of the year

KSH’s report informs that the production price index of agricultural products went up by 0.2 percent in February 2010, compared with the same period a year before. This February vegetable...

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Germans shoppers buy comfortably in a pleasant environment

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

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A stable yoghurt market with strong manufacturer brands

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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Television advertising campaigns’ reach can now be measured electronically

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

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Yoghurt drinks are coming up

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

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Private life made public

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

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‘It is ending precisely now…’ (Part 2)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

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