Market News

Waiting for the nadir

According to economic projections by GKI Gazdaságkutató Zrt. and Erste Bank, the worse is yet to come for the Hungarian economy, with GDP expected to decrease to 6.5 percent. Agriculture...

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Deli counter meat product sales are revitalising

Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...

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Hungarian households switch from ”A” to ”B”?

According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level...

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Less sausage and salami sold in the first four months

Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...

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Hungarians not taken to shopping malls yet

According to a survey conducted by Gfk in June 2009, Hungarian shoppers prefer separate shops to shopping malls. 83 percent shop in the store type they like the most. More...

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High quality sells better

Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...

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Price increase slowing down

In June consumer prices augmented by 0.1 percent, totalling at 3.7 percent higher than in the same period of 2008. According to a report by KSH (Central Statistical Office), there...

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Retro 3

I finished my last piece by stating that I did not intend to write about this again. I was wrong, the situation deteriorated further. I still think that some kind...

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Lemon juices are in top condition

Trying to eat healthier opened the way for a more creative usage of lemon juices. Another significant step forward has been taken in packaging. New designer bottles gradually replace the...

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Half of the unemployed have been looking for work for more than a year

In the second quarter of 2009, the unemployment rate was 9.6 percent, with 3,797,000 people being employed and 402,000 unemployed in the 15-64 age group. Compared to the second quarter...

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The price of shopping

The communications war between Hungary’s two FMCG giants, Tesco and Spar keeps raging. A few weeks ago, Spar filed a complaint against Tesco at the Hungarian Trade Association’s Ethics Committee...

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Mouth care brands expand with specialties

Sales expectations in the mouth care product category focus on keeping up the present level. Toothbrush is the leading segment of innovation, but toothpaste and mouth wash novelties are also...

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Average wage increase at 1 percent

In the first five months of 2009, the gross average wage 1.4 percent higher than a year earlier; in the case of net wages the increase was 1 percent. KSH’s...

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We are No.1 in CSR in the region

Based on the CSR 24/7 evaluation Hungarian and Polish companies did the best. Bulgarian and Romanian companies were also analysed. Magyar Telekom occupies the number one spot on the Hungarian...

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100 ml tubes strengthen on an expanding market

Retails sales of toothpaste augmented by 6 percent in July 2008-June 2009, compared to the previous period, surpassing HUF 10 billion. In terms of quantity, the market did not change....

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Foreign markets – Czech Republic

According to Nielsen’s Prague affiliate, FMCG retail sales growth is slowing down in terms of value in the Czech Republic. Supermarkets’ share surpasses that of discount stores. Last March-April FMCG...

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Top 10 trends in petrol station shops

Petrol station shops excel in cigarette sales: sales in terms of value increased by 15 percent in June 2008-July 2009 and exceeded HUF 34 billion. Beer and carbonated soft drinks...

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September? Education!

Several manufacturers and retailers are involved in the mouth care weeks. They try to raise awareness of the importance of dental hygiene. With support from the Hungarian Association of Dentists,...

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Reputation of sponsorship and word of mouth propaganda improved significantly

In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...

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Diversification among wine consumers

Our own sales data and Nielsen surveys both indicate the increasing dominance of sweet red wines and rosé in the past five years. It is a favourable development that the...

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European packaging novelties – from Hungary

While companies try to cut packaging costs, most actors on the market decided to go forward: they invent cheaper, greener and more consumer-friendly solutions. – Annual average packaging material use...

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Everything for the friends of wine

After a glass of grand wine one realises that he would like to relive the same experience, but does not have pen and paper with him to jot down the...

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Nanotechnology and other novelties

According to the analysts of FachPack, at times of crisis technological innovation always receives more attention, with producers trying to focus on extra functions and cost efficiency. With medicinal products...

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Open to the world

In the past few years domestic wine consumption slightly decreased, but quality wine sales augmented, together with a growing market share of bottled import wines (which is still below the...

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What is the latest on the PET-market?

– In the EU demand for the environmentally friendly and aesthetic PET packaging is skyrocketing. Partly due to the fact that the European glass industry is struggling with a lack...

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Fragrant Mátra

The nicest wines from the Mátra wine region are among the most fragrant in Hungary. Due to its ecological characteristics, grapes harvested in the region have a high sugar content....

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On the right way on a bumpy road

Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...

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The price of milk does not reduced

Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...

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Bio mangalica do not purchased ,while traditional pork is popular

According to experts, the “triumph” of biomangalica is a myth. Eco- mangalica is expensive and noone pays for it domestically and abroad as well. In big volumes it is almost...

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Compared to May retail increased in June

The volume of retail sales were below in the same period of last year, by 3.2 percent in the first half of 2009 and 2.2 percent in In June. The...

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