Market News
The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Health conquering shelves
Date: 2008-02-29 08:00:00
Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...
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Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
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To be portioned ham is getting more popular again
Date: 2008-02-29 08:00:00
Retail sales of ham in terms of quantity dropped by 5 per cent last year. The 5 per cent increase in terms of value was the result of rising consumer...
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Older people as well
Date: 2008-02-29 08:00:00
According to Ottilia Dörnyei, director of GfK Hungária, a slow shift is detectable in consumption habits towards healthy food. Young families with small children and women over 50 are the...
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Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
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Reliable quality hams for Easter
Date: 2008-02-29 08:00:00
It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...
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Rapidly growing assortment of bio products
Date: 2008-02-29 08:00:00
A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Eggs from milk chocolate are the most popular
Date: 2008-02-29 08:00:00
Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...
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Products telling stories
Date: 2008-02-29 08:00:00
According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...
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Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
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Accelerating rearrangement in the market of figures
Date: 2008-02-29 08:00:00
The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...
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Cartoon characters are effective till the age of ten
Date: 2008-02-29 08:00:00
Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...
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Code of Ethics staying in effect
Date: 2008-02-29 08:00:00
According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...
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More mayonnaise, ketchup and mustard sold
Date: 2008-02-29 08:00:00
The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...
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Agricultural price rises slowing down
Date: 2008-02-29 08:00:00
The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...
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Handling parallel quantity units
Date: 2008-02-29 08:00:00
The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...
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Mayonnaise showing most dynamic growth
Date: 2008-02-29 08:00:00
Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...
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Good times in sight for the dairy business
Date: 2008-02-29 08:00:00
The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...
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Promotions and efficiency
Date: 2008-02-29 08:00:00
Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...
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Dressings popular
Date: 2008-02-29 08:00:00
According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hungarian households bought mustard and mayonnaise during the first nine months of 2007. Mustard...
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Growth accelerating this year
Date: 2008-02-29 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...
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Healthy Growth in Functional Food Market
Date: 2008-02-29 00:00:00
Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...
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January's unemployment rate of 8.1 percent
Date: 2008-02-29 00:00:00
In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...
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European companies have to decrease their sugar output with 1.14 millio tons
Date: 2008-02-28 00:00:00
If they fail to make satisfactory cutbacks, companies risk a final cut with no compensation being imposed on them. Until now, 4.8m tonnes have been renounced within the restructuring scheme,...
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FMCG prise cartel in France
Date: 2008-02-28 00:00:00
If found guilty of anticompetitive practices, the companies could face fines of up to 10 percent of their annual worldwide revenue — possibly amounting to billions of euros. Le Figaro ...
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Not tumult at Janury clearance sales
Date: 2008-02-28 00:00:00
According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing. 75% of the answerers said that don't want and will to shop...
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Retail wings in Poland
Date: 2008-02-27 00:00:00
January Retail Sales Up From 2007 Polish retail sales in January rose a strong 20.9% year-on-year, but fell 18.7% when compared to December 2007. According to figures from the national...
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