Market News

The Internet helps in buying medicine

Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...

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The silent shop assistant

Trends in the packaging of daily goods are influenced by global processes in world society and economy, creating new opportunities and demand, but posing new challenges as well. Experts have...

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The wine market is waiting for better times

– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...

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Shoppers who buy vodka are likely to put other drinks in the basket too

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

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Ready to be transported and put on the shelf

Global trends influence the Hungarian collective packaging market. One of the current trends is using lighter cardboard products, especially on developed markets. In Europe demand is constantly growing for below...

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Wine has become cheaper in retail chains, while organised retail is consolidating

According to the Nielsen Retail Index, wine value sales grew by 14 percent and volume sales were up 8 percent in the eight retail chains measured by Nielsen, in the...

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Traditional shops increased their market share

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...

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The Spritzer Bus has hit the road

The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...

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Long-established Hungarian meat brands stand firm

Although meat is one of the essential food products, the market was unable to evade the effects of economic recession. Zoltán Nagygyörgy, PICK Szeged Zrt.’s product manager told us that...

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A strong forint lifted meat prices

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that the abattoir entry price of slaughter pig in...

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The average volume of cured products bought per household keeps shrinking

According to ConsumerScan data from GfK Hungária, 87 percent of households bought sausage or salami last year, 3 percent more than a year earlier. However, in the past couple of...

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Warm weather brought elevated prices

Analysts were somewhat surprised by the moderate increase in inflation in June. According to KSH’s quick report, consumer prices climbed by 0.2 percent from May and were 5.3 percent higher...

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Rice turnover concentrates and the 501-1,000-gram format is dominant

Retail sales of rice diminished by 2 percent in value and by 3 percent in volume in the April 2008-March 2009 period. According to the Nielsen Retail Index, the size...

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New on-line application to calculate ecological footprints

BASF developed an Internet-based eco-efficiency measuring system, which makes it possible for users to examine the environmental impacts of products, for instance shopping bags. New products can be easily and...

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Emergency alert off

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, production will grow the most this year in those sectors which sell their products or services to foreign markets....

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Growing diversity on the rice and flour market

Eating in restaurant less often could have entailed an increase in flour sales, but market players’ opinion is that demand remained stable. – The fact that flour sales did not...

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Hungarians economise on food, clothes and energy the most

This May Nielsen surveyed 27,000 Internet users in 48 countries. In Hungary 68 percent said they had changed their spending habits this spring, compared to the previous year; the international...

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Soaring retail growth in Malta

A quick estimate by Eurostat pointed out that in April 2010 the volume of retail turnover decreased by 1.6 percent in the EU-27 and by 1.5 percent in the eurozone,...

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A wide selection of organic flours is available

Those committed to eating healthy and organic constitute a stable group of organic flour buyers. After a recent decrease in turnover, sales increased in certain supermarkets and drugstores from the...

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Washing in a café-like atmosphere

In cooperation by Henkel and Bosch, the first laundry-café opened in Munich. Wash&Coffee boasts a modern design and the staff consists of Henkel and Bosch experts, who offer help to...

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Packaged products (CPG) in the virtual space

It is more likely that consumers would visit the website of a packaged product (CPG) than become the manufacturing brand’s followers on Twitter or Facebook, irrespective of the product category...

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To the dustbin it goes!

In Hungary, the bin bag market surpasses the value of HUF 4 billion. According to Csaba Horváth, the managing director of Hok-Plastik, because of the influence of fossil fuel price...

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Lánchíd Club also urges companies to help flood victims

Members of Lánchíd Club also decided to help the victims of flood. Their donations were transported to Felsőzsolca by trucks offered by Lekkerland. The two trucks transported nearly 60 pallets...

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Retail’s boat is still sailing on troubled waters

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first four months of 2010 and by 5 percent in April, compared to the...

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Shaken, not stirred

The budget needs more money – there is less money to spend in people’s pocket: this is not the best scenario when you want to sell alcoholic beverages. In the...

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First book published about displays

‘Inspire people to buy more!’ is the title of the first book about displays, published by Deutscher Fachverlag. The 300-page, English- and German-language work was introduced at the Deutscher Supermarktkongressen...

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Prices in agriculture continue to fall

The production price level of agricultural products was down 0.6 percent in May 2010. In April the fall was 5.7 percent in comparison with the same month last year –...

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Family budgets reshaped for the umpteenth time

While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...

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Crowd trampling

Wal-Mart, the world’s biggest retail chain has been fighting for months against paying a USD 7,000 fine, while they are spending millions of dollars to settle the case in the...

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Green message instead of a brand name

A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...

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