Market News

Food import is shrinking

In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...

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It is now that brand building among pralines bears fruit

Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...

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Household chemical and cosmetics products seem to stabilise their position

Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...

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Cream that makes you drunk

Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...

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Demand turning to fondant candy in small packaging unit

Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...

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Shoppers prefer general detergents and special-use cleaning products

From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...

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Cucumber juice

Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...

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In a better market position than the average

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

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Variations on gentle washing

Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...

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iPhone-soap

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

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Brand building at full speed among chilled candy bars

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

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Autumn cleaning (and economising)

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

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Hungarian consumers plan their shopping in advance

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

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We like to buy chilled candy bars for our children

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

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We still love sweet wine

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

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GfK: the steps towards Hungarian health economy have failed

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

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This year dynamic growth of world trade is expected

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

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The Váci street is the 37th most expensive retail space

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

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Targeted advertising messages from Twitter

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

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The majority of Hungarians considers healthy nutrition too expensive

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

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More and more conscious costumers

According to the most recent Conscious Consumer Index; the number of real conscious costumers is increasing. The Kirakat.hu and the Ipsos investigated the consumer awareness and consumer attitudes for the...

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Stricter rules on premium products

The Rural Development Ministry changes the Hungarian Food regulations into two levels. Beside the existing rules, those who want to sell premium products must also undertake the strictening of the...

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The suppliers may benefit from the proposed legislative amendment

According to the informations of Híszerző; Jaross Tamás, Matolcsy’s Ministerial Commissioner has quit. The former leader of Metro was in charge for the booming of the domestic trade. According to...

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Hungary is a poultry grand power

Hungary is still a poultry grand power, but the sector has a number of tasks to be solved, if it wishes to develop its good internal market and export positions...

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The vine and wine producers can claim a total of 2.1 billion HUF

From this October until next May, 2.1 billion HUF support is available for the purchasing of viticulture and wine-making machinery. The subsidies make up 20-30 percent within the investment. The...

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Gloomy consumer sentiment in the United States

The significant decrease of the Michigan index caused a surprise, since analysts expected an increase. The University of Michigan reported a drop in consumer confidence. The sentiment index fell to...

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Two tons of illegal food distrained by the inspectors

Illegal, unlicensed Chinese food-processing plant waqs found in Budapest by the Pest County Agricultural Office Food Safety and Animal Health Directorate. The plant operating without a license, about 2 tons...

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Last year, Hungary’s goose-meat production decreased by 8 thousand tonnes

The economic crisis also affected the waterfowl-breed. While the quantity of goose-meat in Hungary was 43 thousand tonnes in 2008, last year, it was only 35 thousand tonnes. This is...

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A growing number of empty stores in the city

The central part of the Váci street adheres, on the Grand Boulevard the situation is diverse, depends on the current market situation, but the stores of the Andrássy Avenue are...

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Brits on diet: sales of the food stores decreased

On an annual basis, the British retail sales volume increased by 0.4 percent in August. The food store sales decreased by 3.5 percent, while the sales of the non-food stores...

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