Market News
At half-time
Date: 2010-09-22 08:00:00
If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...
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Hungarian company Scarab is heading to New York
Date: 2010-09-22 08:00:00
Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...
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Safety and closeness
Date: 2010-09-22 08:00:00
Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...
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‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...
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It is cheaper at home
Date: 2010-09-22 08:00:00
The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...
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The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00
One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...
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The paper tissue season is about to start
Date: 2010-09-22 08:00:00
Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...
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Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00
According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...
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‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00
The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...
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Batteries with elementary power
Date: 2010-09-22 08:00:00
Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...
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The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00
In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...
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Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00
In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...
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Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00
Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...
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Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00
Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...
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MasterCard in the shop window
Date: 2010-09-22 08:00:00
MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...
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The summer was characterised by lowering pig prices
Date: 2010-09-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...
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The 401-2,500 m² channel strengthened
Date: 2010-09-22 08:00:00
Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...
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Shopping trolleys on a short leash
Date: 2010-09-22 08:00:00
In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....
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Export plays the main role
Date: 2010-09-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...
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Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00
Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...
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Defied stereotypes
Date: 2010-09-22 08:00:00
The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...
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Greece on top of the inflation list
Date: 2010-09-22 08:00:00
EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...
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Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00
In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...
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The freedom of decision making
Date: 2010-09-22 08:00:00
Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...
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Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00
In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...
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Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00
In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...
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An overview of Hungary’s agricultural foreign trade balance
Date: 2010-09-22 08:00:00
According to data from the latest report by KSH (Central Statistical Office), published on 30 July, Hungary’s agricultural export was EUR 2,143.6 million in the first five months of 2010....
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Food import is shrinking
Date: 2010-09-22 08:00:00
In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...
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It is now that brand building among pralines bears fruit
Date: 2010-09-22 08:00:00
Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...
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Household chemical and cosmetics products seem to stabilise their position
Date: 2010-09-22 08:00:00
Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...
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