Market News

GKI: growth under 2 percent

GKI Economic Research Co. forecasts that the recent international and national statistical data is expected to see a significant slow-down, and growth will be slower than previously expected, only between...

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Food Producers: exports can offset the weak domestic demand

Recently, several traditional food companies bankrupted or were close to insolvency, including such well-known brands such as Cerbona or Traubi. However, other large companies, despite the economic difficulties, have been...

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GKIeNet: the market of online community purchasing expands rapidly

It is estimated that currently about 60 companies are operating online community purchasing sites and their number can reach 100 by the end of the year. According to GKIeNET's survey...

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The collapse in consumer confidence can lead to a new recession

The threat of another recession in western economies increased “dramatically”, and world economic growth is expected to remain sluggish until the middle of the decade. The experts of one of...

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The volume of grape is lower than expected, but quality is good in Fejér county

The quantity of the harvest was less than expected, but the quality is promising in both wine regions of Fejér county. The 2011 vintage will be good for wine producers...

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Quantity is worse, quality is better: vintage in Fejér county

Fejér county is facing a vintage of less grapes but of good quality this year, in both wine-regions. As a whole, 2011 appears to be a good wine year for...

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The office of Trademagazin is moving

We would like to inform our partners that our office is moving on 2nd September. We are not going to be available that day. You can reach us from 5th...

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A change of perspective on the wine market

Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...

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Hypermarkets

After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...

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Personal Marketing: build and sell yourself!

There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...

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Placement influences brand value

In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...

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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!

Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...

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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood

Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....

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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer

Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...

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Promotion of the year 2010 – the winners

Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...

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POS-015

As new ideas keep emerging, the selection of in-store communication tools is constantly expanding. Some of the novelties are short-lived but others stand the test of time....

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Smartphones will replace plastic cards

Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...

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Community buying starts in food retail

Groupon, the biggest US community coupon service provider sells Unilever’s ice creams with a 40-percent discount in the Jewel stores of Chicago. Buyers with a loyalty card can buy 15...

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Decor cosmetics are flying high again

In the restrained spending environment after the recession it was a welcome surprise that branded makeup product sales soared by 9 percent in the United States. For instance 57 percent...

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Top 10 trends for the start of the school year

The summer holiday has hardly started and parents can already choose from the best school year-staring offers. Research by NRF and Bigreasearch (USA) revealed that parents only buy what is...

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Chipstax arrives on Thursday

Soft drinks, energy drinks, prepackaged snacks, sugary, salty snacks and condiments will cost more from Thursday, 1st September, due to the new health product tax, otherwise known as chipstax. In...

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The Agri Széchenyi Card can be requested from September

The Agri Széchenyi Card can be requested from the 1st of September. The new financing possibility will help to restore the prestige of the Hungarian agriculture and its the economic...

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Retail food sales in Hungary rose

Retail food sales in Hungary rose 3% in value terms but fell 2% in volume terms in the second quarter from the same period a year earlier, market researcher Nielsen...

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We can be the hardest working country of the EU

It is possible that with the new Labour Code's draft Hungary can become the state in the EU where workers work the most – shows the analysis of Policy Solutions,...

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GKIeNet: a further expansion in domestic online retail

Electronic retail turnover is further expanding this year. After last year's 133 billion HUF, in 2011 it may reach 155-160 billion HUF – summed up GKIeNET, the results of its...

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The apple harvest will be weak

Apple harvest has begun in Szabolcs-Szatmár-Bereg county, where more than half of the country's apple-growing area can be found – said the main village economist of the regional government office...

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The economic sentiment deteriorated in the euro area

Euro zone's economic sentiment index deteriorated in August, and within, the retail, industrial and the services confidence indicators also decreased – states the European Commission. The euro area economic sentiment...

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Vintage starts on 1st September in Eger

Eger has decided to start the vintage of early grapes on 1st September. The following types will see the harvestt early this year: Cserszegi fűszeres, Leányka, a Muscat ottonel and...

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MobileCom Day: mobile solutions for a successful supply chain and sales

GS1 organised its MobileCom Day with great success in 35 countries. The goal was promoting B2B solutions, standards and product tracing solutions, together with their increasingly important B2C activity. In...

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KSH: increase in the number of employees

The number of employed people aged 15-74 was 3 million 832 thousand in May-July 2011, 43 thousand (1.1 percent) more than in the same period of the last year –...

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