News and articles
… it is juniper berries that rule!
According to IWSR data, premium and premium+ gin sales are in decline on key markets such as the UK and Spain, but the US, France and Japan are performing well....
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Hydrate smartly, sip mindfully!
This article is available for reading in Trade magazin 2025/5. According to Balázs Benkó, commercial and marketing director of Magyarvíz Kft., the mineral water market grew by 2% in 2024,...
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Trendy family-sized ice creams
Last year the long summer – which lasted until September – brought a big increase in demand for ice cream, especially for family-sized products. This article is available for reading...
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Smart breakfast
Overall the cereal market stagnated last year, but performance varied across segments. While the traditional cereal category produced a small decline in both value and volume, the muesli and granola...
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Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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Essential oil market with new directions: consciousness is shaping the demand
The essential oils renaissance has brought new product forms and usage patterns – and also a shift in the entire market approach. This article is available for reading in Trade...
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It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Natur’A bread range
Lantmännen Unibake’s newest brand, the Natur’A bread range contributes to the health of consumers with innovative products, while also preserving the taste experience. Contact: Lantmännen Unibake Magyarország Zrt. András Kóródi key...
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Tuned to beautiful skin
The facial care market’s momentum hasn’t been affected by the inflation or the restructuring of consumer baskets – as a matter of fact, the segment has produced a double-digit sales...
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Euromonitor International 2025: key trends in the beauty industry
According to Euromonitor International’s 2025 research, the global value of the beauty and personal care industry reached USD 614.4bn in 2024, which was an increase of USD 45.3bn compared to...
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Two from three consumers expect a better shopping experience
According to The State of Customer Experience report of Genesys, consumers and business leaders are optimistic about how AI affects the customer experience: 64% of respondents believe AI will improve...
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Fidelity: 2025 isn’t the year of AI yet
At the moment AI is more of a buzzword than a real profit driver, but the technology could improve the financial results of companies this year, according to the Fidelity...
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AI and drones to improve Just Eat’s services in Ireland
Just Eat Ireland is introducing an AI assistant and expanding its drone delivery service. This article is available for reading in Trade magazin 2025/5. The AI assistant will be available...
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Stylers: two out of three companies plan AI automation projects in 2025
AI, business intelligence and automation will be the most import focus areas in technology this year, with cost and human resource constraints posing the biggest challenges, according to a Protechtor...
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Hungarian companies are already being attacked using AI
According to research by EY, AI has become one of the latest tools for digitally attacking Hungarian firms. This article is available for reading in Trade magazin 2025/5. EY’s survey...
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Auchan GO: the first smart store is now open in Budapest
On 10 April Auchan Magyarország opened its new innovative store: the first Auchan GO is in Bikás Park, in the Újbuda district of the capital city. This article is available...
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Cashierless smart shops in Germany: slow start followed by rapid growth
Germany has started late to adopt cashierless grocery formats, yet 600 smart stores have emerged in just six years. The Smart Store 24/7 segment is expanding, particularly in rural areas,...
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Business, innovation and networking: FRUIT LOGISTICA
Berlin hosted FRUIT LOGISTICA, the world’s leading trade fair for fresh fruit and vegetables on 5-7 February 2025. This article is available for reading in Trade magazin 2025/5. The event...
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Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could learn at Shop! Global Retail Trade Association’s April webinar, where Bram van Schijndel Tromp, the CEO of Pure Value Europe...
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Makro Spain expands private label offering
Makro added 406 new private label products to its assortment in Spain in the 2023-2024 financial year, bringing the total to over 6,000 under the Metro Chef, Metro Professional, Metro...
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Jerónimo Martins targets 300 store openings in 2025
Portuguese retail group Jerónimo Martins plans to invest EUR 1.1bn in 2025, mainly in Poland and Colombia. This article is available for reading in Trade magazin 2025/5. The goal is...
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Experiences and indulgence at this year’s Grüne Woche
Grüne Woche, a top event of the agricultural and food industry, took place in Berlin at the beginning of the year. This article is available for reading in Trade magazin...
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Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s rapidly expanding parcel delivery network. The service is already up and running in six Sainsbury’s stores. This article is available...
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Heineken curbs global water use by 11%
Heineken reduced its water use by 11% globally last year compared to 2018. This article is available for reading in Trade magazin 2025/5. The brewing company implemented its water efficiency...
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Mercadona promotes healthy eating
As part of its commitment to healthy eating, Spanish retail chain Mercadona updated the labels of more than 500 products in 2024 and plans to update 2,500 more in 2025...
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Cora to close all Belgian stores by 2026
Hypermarket chain Cora is going to close all seven of its stores in Belgium by the beginning of 2026, putting nearly 1,800 jobs at risk. This article is available for...
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Márton Nagy: there is a high chance that the margin reduction will be maintained
There is a high chance that the margin reduction measure will not be implemented after May 31, and it is expected that it will also be extended to household goods,...
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