News and articles

New digital service for pregnant women and families with young children

dm has launched its digital service for new mothers and families with young children under the name dm babybonus in May 2025. dm babybonus awaits you with personalized content, exclusive...

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Ministry of Agriculture: the goal of state forest managers, also awarded by WWF, is to preserve, increase and renew forests

“Hungarian forests are safe, there is no deforestation in Hungary!” – emphasized Péter Zambó, State Secretary for Forests and Land Affairs, in a video message uploaded to the social media...

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Hungarian melons can regain their lost export markets, according to producer associations

Hungarian melons can regain their export markets, a third of this year’s crop, estimated at 175 thousand tons, may find buyers abroad – the National Chamber of Agriculture, the Hungarian...

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Jam, the real thing with homemade pálinka – the Gönc apricot season begins

Apricots can be a sweet accompaniment to summer in many ways, but for those who want to make a truly special jam, it’s time for Gönc apricots. The Gönc region...

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NGM: the cash register in our pocket – the NAV ePénztárgép and NAV eNyugta applications can be downloaded for free

The cash register is in our pocket, the NAV ePénztárgép and NAV eNyugta applications can be downloaded for free – the Ministry of National Economy (NGM) announced to MTI on...

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István Nagy: the Hungarian government is not standing idly by in the drought situation

The Hungarian government is not standing idly by in the drought situation resulting from the unprecedented heat, the Minister of Agriculture stated on Wednesday in Mórahalom. István Nagy reminded us...

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“Tears in the Water” – Charity benefit concert

About thirty popular Hungarian performers and bands have joined forces and performed at the “Tears in the Water” charity concert on Sunday, July 6th at the Puskás Statue Park. The...

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Lake Vadása: once again the secret favorite of the summer in the heart of Őrség

There is life beyond Lake Balaton – and what a life! Hidden deep in the Őrség, between the quiet slopes of the western border, Lake Vadása has quietly but spectacularly...

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OMME: Contact a specialist if you spot a swarm of bees

In the spring and summer, bee swarm sightings increase, and more and more reports are received by the National Hungarian Beekeeping Association (OMME). This is a completely natural phenomenon, but...

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Fiat presents an automotive innovation: recycled material from beverage cartons is used in the new model

Beverage cartons have been given a new lease of life in the automotive industry thanks to a groundbreaking development. With the launch of the latest Fiat Grande Panda model, Fiat...

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Grain of adequate quantity and quality produced

Grain of adequate quantity and quality was produced this year; the government will continue to provide irrigation water to farmers, said the State Secretary for Agriculture of the Ministry of...

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Vegans Shop More Often Than Meat Eaters, Study Finds

Vegans and vegetarians visit grocery stores significantly more often than meat eaters, according to a new study by KPMG and the EHI Retail Institute. Vegans top the list with 3.4...

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Nestlé cuts jobs at Czech factory amid falling demand for plant-based meat

Nestlé is to cut 80 jobs from its Krupka plant in the Czech Republic after falling sales for plant-based meat substitutes. Nestlé has revealed it will lay off 80 workers...

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Samsung’s True Quantum Dot technology creates a unique QLED experience

Samsung QLED takes your TV viewing experience to the next level with its safe and real quantum dot technology (Real Quantum Dot Technology) and 100% color volume. Equipped with safe,...

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Cherry professional day in Érd – challenges and future-oriented solutions

The Hungarian University of Agricultural and Life Sciences (MATE) and the National Chamber of Agriculture and Economics jointly organized the professional day on cherry cultivation at the Elvira Majori site...

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Sainsbury’s To Launch Unified Retail Media Platform, Nectar360 Pollen

UK retailer Sainsbury’s has announced plans to launch Nectar360 Pollen, a new unified retail media platform. Scheduled to launch in late 2025, the platform will support Nectar360’s mission to create...

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AM: farmers are being helped against drought with free water fees, water retention and irrigation modernization

While the government supports farmers by assuming the water service fee and developing irrigation, Brussels and the Tisza Party would make farmers pay for the cost of fighting the drought...

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What makes us add the product to the cart – research

The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...

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Energy drinks are now legal: what every shopkeeper should know

New regulations on the sale of energy drinks came into effect on June 11: it is now prohibited to sell energy drinks to those under the age of 18. The...

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Tens of millions with one opening tab – the biggest prize draw in XIXO history has started

This summer, XIXO is preparing for a bigger launch than ever: the largest prize game in the brand’s history has been launched, with nearly 9,000 prizes up for grabs, including...

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Auchan Placc refilled – fresh offer and affordable prices on EFOTT!

Auchan Placc is opening its doors at EFOTT for the third year, where festival-goers can choose from over 600 products. Following last year’s successful appearance, Auchan is preparing even more...

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Hungary’s first PRIMA food OUTLET store opens

Vörösvár Kft. has opened a new chapter in the domestic food trade: on July 1, 2025, it opened Hungary’s first PRIMA FOOD OUTLET store, where customers can access selected quality...

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In several countries around the world, there will be Hungarian inscriptions on McDonald’s cola glasses

Starting in July, McDonald’s restaurants in several countries around the world will be introducing a new edition of the long-standing McDonald’s and Coca-Cola cup campaign – the 2025 series is...

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The prices of household and hygiene products can also be tracked in the Price Watch

The online Price Monitoring System operated by the Hungarian Competition Authority (GVH), which is exactly two years old today, has been expanded with 42 new product categories. This means that...

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From July, you can donate to help families at MOHU REpont machines

From July, donations can be made to a new purpose, helping families in difficult situations and developing children, at REpont vending machines. The donation is divided between three aid organizations;...

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Kärcher strengthens its position in Hungary with a new center

On June 30, 2025, Kärcher Hungária Kft.’s new service center in Biatorbágy was ceremonially inaugurated. The company’s growing market share motivated the investment. In addition to the professional products offered...

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Dr Tamás Kozák: “High inflation casts a long shadow”

Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...

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This year’s melon season has started, juicy Hungarian cantaloupe and honeydew melon are now available

Although the cool spring delayed the start of the domestic melon season by a few weeks, there will be no shortage of high-quality, tasty Hungarian melons and cantaloupes on the...

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Furmint wins gold: Zwack Izabella Winery’s white wine receives gold rating at this year’s Decanter competition

The 2021 Furmint of the Dobogó Winery, founded by the Zwack family, won a gold medal with 96 points at the prestigious Decanter World Wine Awards 2025. The item entered...

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Lantmännen invests in plant-based milk company Sproud

Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based milk company Sproud. This article is available for reading in Trade magazin 2025/6-7. Founded in 2018, Sproud’s plant-based milk...

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