News and articles
(HU) Fogyasztói tapasztalatok járvány idején, ahogy azt Európai Bizottság látja
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Sustainable POP at Mondelez
This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU. The topic was the company’s global, regional and Hungarian sustainability strategy, and the...
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Bud Light Summer with $10M stimulus
Bud Light readies post-pandemic summer plans with $10M stimulus. VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars,...
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How are domestic companies preparing to open?
Nest Communications has carried out unrepresentative research involving 317 companies among hungarian SMEs with the professional cooperation of Visual Europe Group, one of the largest event technology companies in Hungary....
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PLMA News in brief
More and more retailers roll out sustainable private label product ranges. Waitrose halved the plastic packaging of private label Easter chocolate eggs. This year Lidl Belgium unveils 11 meat alternatives in its Veggie and...
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Majority of company heads say things won’t be back to normal before 2022
According to the 2021 KPMG CEO Outlook Pulse survey – which also provides information on the third wave of the pandemic – 45 percent of executives think that business operations...
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GKI raises growth forecast
Thanks to better results in the 4th quarter of 2020 and the relatively favourable changes in business confidence in early 2021, GKI raised its 2021 growth forecast by 0.6 percentage...
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Pig’s price is lower than a year ago
According to the Market Price Information System (PÁIR) of the Research Institute of Agricultural Economics (AKI), the price of milling quality wheat was HUF 69.4 thousand/ton ( up 27 percent)...
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2021 is the year when sports marketing strategies have to be reviewed
Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....
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E-commerce and the digital advertising market is growing at an astonishing rate
Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a...
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Pilsner Urquell bottle will be 100% recyclable
All foils and plastics will be removed from the bottle of the world’s first golden Pilsen lager, Pilsner Urquell, and its secondary packaging materials, so the Czech beer that created...
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New eco-friendly package range by Auchan
Auchan’s eco-friendly packaging range continues to expand. As of today, we can take the baked products home in textile pouches. Practical and flashy containers can be washed in two sizes,...
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Asda Launches New Chicken Packaging To Reduce Plastic Use
UK retailer Asda has introduced new packaging across its entire chicken range, which it says will remove 450 tonnes of plastic from its operations annually. The initiative will see the...
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Nestlé Fitness Granolas
Nestlé Fitness Granolas are here, in honey and cranberry-pumpkin seed flavour combinations. They are the perfect mixture of crispy cereals and mueslis, plus they contain more than 50 percent oat....
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SPAR Switzerland Introduces Green Hydrogen Truck To Delivery Fleet
SPAR Switzerland has added a modern and eco-friendly hydrogen-electric truck to its fleet. The 36-tonne Hyundai XCIENT Fuel Cell truck has been tailored to SPAR’s needs and will facilitate long-distance,...
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GKI: home office may not stay with us pos-covid
As a result of the pandemic situation caused by the coronavirus crisis, teleworking inevitably became part of everyday life. In order to get a more complete picture of the impact...
Read moreProtecting intellectual property is one of the keys to competitiveness
In 2021, when the recovery of the economy is urgent, the essential economic role of SMEs and how these enterprises should use intellectual property rights to become stronger, more competitive...
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Aldi UK Launches First Packaging-free Products Trial
Aldi UK has launched a trial selling its first packaging-free private brand products to help customers shop more sustainably. The trial is available at one store in Ulverston, Cumbria, England,...
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The experts of Takarékbank expect permanently high food prices
Experts from Takarékbank expect persistently high food prices – was said at an online background discussion of the financial institution’s agricultural business on Tuesday. It was said that in addition...
Read moreITM: stores continues to be rule-abiding
Consumer protection has inspected more than 1,500 stores in the last two weeks and had a good experience: most of them fully comply with protection rules, and where a deficiency...
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Soft drink association: the sugar and calorie content of soft drinks in Hungary has almost halved
Over the past ten years, the average sugar and calorie content of soft drinks and juices in Hungary has decreased significantly, by 43 percent, following the voluntary commitments of the...
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Ministry of Agriculture: The European Union’s food imports should also come from sustainable production
In addition to making the Common Agricultural Policy more sustainable, the EU must pay special attention to concluding international free trade agreements so that only products that meet high European...
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This is the way to increase the click rate and create a loyal audience
How to disappear in the long run of a brand’s competitors and how to acquire a premium position between the prestigious advertisement? Native ads are an increasing space in the...
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Syngenta developed field spraying app
The Cropwise Spray Assist spraying app, the first member of the Cropwise family, which is a hallmark of Syngenta’s digital products, has been released. The joint development of the company’s...
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Sugar and calorie content of soft drinks has almost halved in Hungary
Following the voluntary commitments of the member companies of the Hungarian Mineral Water, Juice and Soft Drinks Association, the average sugar and calorie content of hungarian soft drinks and juices...
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Amazon’s in-garage grocery delivery expands
Amazon is expanding its in-garage grocery delivery service to all markets where it currently offers grocery delivery through Amazon Fresh and Whole Foods Market from 26. April. The Key In-Garage...
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EuroCommerce Launches Website To Promote Sustainable Consumption
EuroCommerce has launched a website to illustrate the diversity and scale of initiatives adopted by retailers and wholesalers to support more sustainable consumption and healthier lifestyles. The #SustainableCommerce website also...
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(HU) Alacsony karbonlábnyomú hús környezetbarát húsevőknek
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Hungarian Suzuki has established a extinguishing point
The employees of Magyar Suzuki Zrt. will have the opportunity to be vaccinated at the company with a coronavirus vaccine. Vaccination will begin this week in line with the working...
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Lidl Portugal Launches First Certified Vegan Wine
Lidl Portugal has launched its first certified vegan wine of national origin, Indelével Vegan Tinto Regional Alentejo. Developed from a combination of Alicante Bouschet, Aragonez and Syrah grape varieties, Indelével...
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