News and articles
Trenkwalder: the average hourly wage of manual workers reached 2,250 forints in the first quarter of this year
The average gross hourly wage of skilled and trained workers performing manual labor was 2,250 forints in the first quarter of this year, an increase of 9.1 percent compared to...
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Emirates and Visit Hungary jointly promote Hungary
Emirates and Visit Hungary to jointly promote Hungary to boost inbound tourism, the parties told MTI on Monday. According to the statement, under the agreement, Emirates and Visit Hungary will...
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Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
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MAHOP Plus implementation gets new impetus
The Ministry of Agriculture has received a gross grant of HUF 1.168 billion from European Union funds, with domestic co-financing, within the framework of the priority project entitled “Technical Assistance...
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When artificial intelligence helps with climate protection
With real commitments, we can achieve a real impact in nature and climate protection – the joint habitat development project of the K&H Group, WWF Hungary and the Danube-Dráva National...
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Hungarians took out 40 percent more mortgage loans in the first quarter
The amount of residential and non-residential mortgage loans issued increased significantly, by about 40 percent, in the first quarter compared to the same period of the previous year, according to...
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Producer prices of slaughter cattle increased in the first 16 weeks of 2025
According to AKI PÁIR data, producer prices of slaughter cattle increased in the 1st–16th week of 2025. Per kilogram of carcass warm weight, the producer price of a young bull...
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Despite many challenges, unprecedented support opportunities in agriculture
2024 will go down in the history of agriculture as a year of challenges, and 2025 will also shape the future of the sector. Despite the start of the year,...
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Heineken buys minority stake in UK energy-drink firm Tenzing
The deal is the Dutch brewer’s latest move to invest in businesses outside beer. Heineken has continued its M&A activity outside beer with the purchase of a stake in UK...
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German cities are considering a tax on single-use packaging
A growing number of German cities are considering introducing a tax on disposable packaging used in catering, according to a recent survey by the German Environmental Aid (DUH). According to...
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Aldi launches still prosecco in ‘UK first’
Aldi has launched a new still prosecco in what it has claimed is a first for the UK. The discount grocer’s Costellore Still Prosecco DOC, which is priced at £5.99,...
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The kitchen garden is the hidden resource of Hungarian families
Home garden production is of decisive importance in the production of good quality and healthy food. However, gardening is also a community-forming, value-creating work that passes on local traditions and...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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They don’t leave you in the sauce
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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10th Zsendülés horticultural conference: operational times
On 27-28 February the representatives of the horticulture sector gathered in Szeged for the Zsendülés conference, organised by Kert-Ész Club Hungary Association. This article is available for reading in Trade...
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Make quality visible! Choose the Excellent Product trademark!
For nearly 20 years Hungarian Product Nonprofit Kft. has been using its trademarks to help consumers easily identify domestic products and services. At the same time, the company also helps...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Favourites recreated – without lactose
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
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Paradise isn’t here yet
The government decision to refund the VAT on fruit and vegetables to pensioners has put the offering available in stores in the spotlight. Retailers expect high quality and competitive prices...
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New and renewing SPAR stores
SPAR keeps going forward in 2025: two SPAR supermarkets in Budapest have already been renewed from a budget of HUF 580m – the stores at 525 Üllői Road in the...
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Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Violife rolls out creamy coffee whitener made from lentils
Violife®, the number one dairy-free, plant-based cheese brand in the US, has done coffee lovers a favour: the recently launched Violife Supreme Coffee Creamer, available in three flavours – Tempting...
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Melon season already in full swing at Tesco
Every year Tesco sells large quantities of Hungarian watermelon in its stores, both in Hungary and abroad, but there is a whole year of work behind this. This article is...
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More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Fruit and vegetable sales up 40% at Kifli.hu
In the last 10 months Kifli.hu sold 9.5 million packs of fruit and vegetables, which was 40% more than in the same period of the previous year. This article is...
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Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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In the rhythm of modern life: freedom or trap?
We are trying to find out how digitalisation, constant accessibility and new digital solutions are shaping the lifestyles of the 500 people we have interviewed (representative sample). This article is...
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