News and articles
Lovers flew to Budapest: 55% more foreigners arrived for Valentine’s Day weekend
This year, 55% more foreign travelers arrived in Hungary over the Valentine’s Day weekend than the same period last year, according to Kiwi.com data. Most of them traveled to the...
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NGM: Hungarian tourism started 2026 with vigor
In 2025, domestic tourism had a record year, with an ever-larger number of guests – 20 million – spending an ever-larger number of guest nights in Hungarian accommodation. This year...
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Generation Z: new rules on the labour market
A report entitled “Gen Z as Employees” was prepared by Quantum Digital Student Cooperative in August 2025, in collaboration with partners (Diverzum, SteiGen, PwC and DreamJobs). The report promises to...
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Serbian farmers block roads to protest cheap imports
Farmers in Serbia took to the streets on Tuesday with tractors to protest cheap imports and low state subsidies. The demonstrations began two weeks ago in the southwest of the...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Record-breaking agricultural subsidies strengthen Hungarian farmers
The government aims to reach 1,000 billion forints in commitments related to investment measures by March, András Tállai, Parliamentary State Secretary of the Ministry of Agriculture, said at the agricultural...
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Adaptation and competitiveness are key for the horticultural sector
The government must improve the adaptability and competitiveness of the horticultural sector by creating and shaping the regulatory environment and stabilizing subsidies, the State Secretary responsible for agricultural and rural...
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Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
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Carlsberg, PepsiCo set out Poppi UK launch plans
The brand will be produced and distributed in the UK by Carlsberg Britvic, PepsiCo’s bottling partner and the local arm of Carlsberg. PepsiCo is launching its prebiotic soda brand Poppi...
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The key to spring weed control is proper timing
Most autumn-sown stands have poor weed suppression, despite the fact that winter precipitation helps them grow rapidly in spring. We cannot ignore the fact that precipitation and warming weather have...
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Austria to Label “Shrinkflation” Starting in April
Austria will introduce mandatory labeling for shrinkflation from April, requiring major supermarkets and drugstores to warn customers when product quantities decrease without a corresponding price reduction. The law, passed by...
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Masterplast closed the last quarter of 2025 with record turnover
Masterplast Plc. achieved consolidated sales revenue of 60.9 million euros in the fourth quarter of 2025, an 83 percent increase over the previous year, which is the highest quarterly turnover...
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African swine fever continues to spread in the domestic wild boar population
The African swine fever (ASF) epidemic situation in wild boars in Baranya County is deteriorating significantly. For this reason, the national chief veterinarian has ordered the expansion of the infected...
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Spain to ban sale of energy drinks to under 16s
Spain would ban the sale of energy drinks to those under 16, Pablo Bustinduy, the minister responsible for social rights and consumer protection, announced in Barcelona on Wednesday. “It has...
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K&H: the best digital bank, easy and fast
For the third consecutive year, K&H Group has won the “Best Digital Bank in Hungary” award from the renowned British financial magazine, Global Banking and Finance Review. The citation emphasized...
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Improved compliance with fish stocking regulations – reporting and monitoring are a common interest
The experience of the inspections carried out by the Nébih State Fish Guard Service (ÁHSZ) in recent years shows an improving trend. While there were 46 warnings and 13 fines...
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Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
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Preserving our unique grassland types is our shared responsibility
The protection and sustainable use of Hungary’s grasslands simultaneously serve the preservation of biodiversity, climate protection goals and the long-term competitiveness of agriculture – stated István Nagy, Minister of Agriculture,...
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Hungaromet: drying and desiccation of the soil layer near the surface is expected in dry weather
Next week, significant precipitation is unlikely, so the soil surface will be able to dry and desiccate – wrote HungaroMet Zrt. in its agrometeorological analysis on Thursday. The dormancy of...
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Carrefour Poland Doubles Retail Media Revenue
Carrefour Poland doubled its retail media revenue in 2025, reflecting the rapid growth of this channel within its sales-and-communications strategy. In partnership with adQuery, the retailer now allows advertisers in...
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Tourism Business Index: improving sentiment, but the sector remains in the red
In February 2026, the Tourism Business Index (TKI) stood at -5 points on a scale between -100 and +100, meaning that sector players perceived their situation as slightly negative. The...
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Levente Balogh announces a revolution in the quality dairy products market
Levente Balogh joins A2 Tej Trade Kft. as a strategic investor and managing director, which is launching innovative, premium quality A2 dairy products on the domestic market. The professional background...
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Lamb Days – Gastronomic Adventure is coming again on March 28–29!
Lamb Days will be held again on March 28–29, during which restaurants across the country will welcome guests with unique, special dishes created for the occasion. The program series, which...
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Table reservations for National Restaurant Week start with unchanged prices
The 29th DiningCity National Restaurant Week will start this spring with unchanged prices. This time, for 18 days, between March 12 and 29, excellent representatives of domestic restaurants will present...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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Pattex introduces its strong and removable construction adhesive
Pattex Fix & Remove is the first removable construction adhesive on the market that can hold up to 6 kilograms¹ and can be used on a wide range of surfaces²,...
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Hygiene on new foundations
In 2025 Hungary’s B2B hygiene market was shaped by the combined effect of several factors. This article is available for reading in Trade magazin 2026/02-03 The rise in hygiene standards...
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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
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From the shopfloor: What the Mere format reveals about retail concentration
Shopfloor observations in Lithuania highlight a format built around sell-through rather than category optimisation. An unusually diverse supplier mix points to a new route to market for small and medium...
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Changes in transportation are happening at the same time: all of this could also affect consumers
The beginning of 2026 was marked by road toll increases in our country. Although the increase was not delayed, it was implemented to a lesser extent than planned. A new...
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