News and articles
Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
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A shower of awards at the POP competition
The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
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An experience beyond scent
According to NielsenIQ data, in Hungary the fabric softener category generated HUF 43bn sales in 2025, with a 1.8% rise in value and a 3.1% increase in volume. This article...
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Not a turnaround, but consolidation: an agricultural outlook for 2026
Based on what was said at the Hungarian Chamber of Agriculture (NAK) press breakfast in early January, 2026 promises consolidation rather than a turnaround for agriculture. The main points of...
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Equilibrium Institute: GDP growth this year, but consumption remains the driving force
This article is available for reading in Trade magazin 2026/02-03 Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute told our magazine: they forecast a 2.4%...
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Hygiene on new foundations
In 2025 Hungary’s B2B hygiene market was shaped by the combined effect of several factors. This article is available for reading in Trade magazin 2026/02-03 The rise in hygiene standards...
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Smarter kitchens
The world of professional kitchens is undergoing a transformation: modern machines and tools are no longer separate elements, but part of a coherent system. This article is available for reading in...
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Short wash cycle, long-lasting effect
Retail demand for household cleaning products – including detergents – in Hungary remained stable overall in 2024-2025, with slight growth. This article is available for reading in Trade magazin 2026/02-03...
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Experience instead of routine
This article is available for reading in Trade magazin 2026/02-03 “2025 brought long-unseen difficulties, which every company had to deal with. Although most catering establishments managed to achieve an increase...
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From routine to ritual
For 2025 YTD the hair care market is indicating double-digit growth (+25.8%), making it the most dynamically growing segment of beauty care. In terms of volume, growth is more modest...
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Atmedia adds BBC Earth to its international portfolio in Hungary
Atmedia Group is expanding its international media portfolio with the addition of BBC Earth, following a new long‑term agreement with BBC Studios. Under the deal, Atmedia will handle advertising sales...
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PUDU CC1 Pro AI-based autonomous cleaning robot
With real-time visual perception and decision-making, it can recognise dirt spots and automatically select the best cleaning strategy. 4-in-1 cleaning: combines sweeping, vacuuming, mopping and scrubbing functions in one robot....
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A change of era in the glass
According to NIQ Retail Market data, the fruit juice category showed a 9.2% growth in value, while volume sales were down 3.7% in 2025 if compared to the same period...
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Pálinka, my love…
This article is available for reading in Trade magazin 2026/02-03 “2025 brought serious challenges for the Hungarian pálinka industry. Market players describe the past year as rather gloomy, mainly due...
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There is a slice for everyone
Chilled, milk-based sweets have benefited from a government measure that reduced the VAT from 27% to 18% in Hungary from the beginning of 2024 for dessert-type cheese products defined in...
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From caged eggs to alternative production
In 2025 the value of the egg market remained roughly at the 2024 level, while there was a slight decline in volume sales. Demand remained strong in Hungary and additional...
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Ford Ranger PHEV Limited
Ford Ranger PHEV Limited combines plug-in hybrid technology with premium comfort and massive performance. Advanced driver assistance systems, a modern digital dashboard, a large touchscreen, and the high-quality materials used...
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Ford Kuga BlueCruise system
The driving experience of the future is here: Ford Kuga BlueCruise! Ford’s hands-free driving assistance system is available in the Kuga from 2026, offering an even more relaxed and comfortable...
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(HU) Passner Spicy Crunch
Passner Spicy Crunch is a sustainable meat industry innovation based on the industrial application of upcycling and the upcycled food concept. The product is made from 100% lean meat, using...
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Monster Viking Berry
Viking Berry was inspired by wild northern berries and Scandinavian fruits, blending real fruit juices and exotic flavours to create a completely new taste experience. Contact: Coca-Cola HBC Magyarország Kft. Contact...
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Libresse ultra multistyle sanitary pad
The latest product from Libresse is currently the only pad on the market that fits thong-style underwear! The inside of the pad is thinner than that of traditional pads. Fast...
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Lipton fruit infusions
Lipton Peach-Passion Fruit, Forest Fruits-Pomegranate and Pear-Rosehip teas bring freshness and character to every cup. Every sip is a real fruity experience! 100% natural ingredients – an authentic fruit tea...
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Here’s the new generation of Mizo Túró Rudi
Discover the lemon-blueberry and vanilla-cappuccino túró rudi curd bars, where each layer and every bite offers harmonious balance. Contact: Customer Service +36-62-574-901; +36-70-465-4200; e-mail: rendeles@bonafarm.hu...
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Regina BLITZ 3 ply innovative kitchen roll
With sheets that are 60% larger than traditional kitchen rolls and extraordinary absorbency, Regina BLITZ can easily cope with even the toughest challenges. Contact: Sofidel Hungary Kft. e-mail: infohu@sofidel.com...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
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Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
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