News and articles
Rabbit meat is back in the spotlight: domestic consumption is booming, but exports remain the driving force
Since the 2000s, the structure of domestic rabbit farming has fundamentally changed: the classic backyard models have gradually been replaced by small-scale and then industrial-scale farms. As a result, the...
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(HU) Perwoll Renew All Light Colors finommosószer
Perwoll All Light Colors is a mild detergent for all light and white colours. It makes even fluffy fabrics smooth, helps to preserve colour intensity and renew faded colours, cleans...
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Coop Switzerland saves food with sustainable private label
Coop Switzerland’s new sustainable private label, Nice-to-Save-Food, focuses on using food by-products, relying on previously neglected raw materials such as oat bran and okara from tofu and soya milk production,...
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Music moves with you again with SPAR’s new JBL loyalty promotion
SPAR Hungary’s latest loyalty promotion started on April 10, 2025 and will run until June 22, in which customers can enjoy 30-44 percent off on JBL earphones and headphones that...
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Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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We spend much less at Easter than at Christmas, but still 30% more than on a big shopping spree
Holiday seasons are usually always strong periods in retail, including Easter. Although we spend about 30% less than Christmas, we spend the same amount more than on an average large...
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NKFH-NAV: joint action to strengthen food safety and combat food counterfeiting
The National Trade and Consumer Protection Authority (NKFH) in cooperation with the National Tax and Customs Administration (NAV) participated in the international OPSON operation, organized by INTERPOL and EUROPOL in...
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Róbert Zsigó: after three weeks, basic foodstuffs are already 18.8 percent cheaper
Sorry, this entry is only available in HU....
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Uncertain future for the meat industry – rising prices, declining consumption and new challenges
The meat industry is going through a difficult period, and the outlook is not encouraging: while prices are rising, consumption is falling, and the rise of discount chains is putting...
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Less entrepreneurship, more difference – this is how the number of companies changed by county between 2022 and 2024
While the number of businesses decreased nationwide, completely different processes were taking place in the background in the Hungarian counties. Budapest lost its momentum spectacularly, while Győr-Moson-Sopron was even able...
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Easter deflation: Easter menu is 7.5% cheaper at ALDI
As Easter approaches, ALDI is reducing the prices of the most popular products on the festive table. A traditional Easter menu consisting of smoked ham, horseradish and savory bread is...
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Quality, sustainability, innovation: B+N Referencia Zrt. introduced a private label paper product line
B+N Referencia Zrt. has launched a private label paper product line under the HYGON brand. The launch of the production and use of private label hygiene paper products simultaneously helps...
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Easter shopping: demand may increase, in addition to ham, pistachio chocolate rabbits are also coming
Easter could bring strong sales in retail this year – according to Auchan, not only the festive atmosphere, but also the margin cap could stimulate the desire to buy. Classic...
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ESG is not a campaign, it’s a strategy – The new face of sustainability in corporate communications
Environmental, social and governance (ESG) considerations are now not only legal requirements, but also the cornerstones of brand credibility and consumer trust. According to Gabriella Liptay, Marketing and Communications Director...
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Lidl and Eroski make life easier for households with price cuts
Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on...
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Bags are flooding in: 22 billion plastic packaging could go out of fashion by 2030
The cost of online clothes is not only a burden on our wallets, but also on the environment: according to a recent analysis by DS Smith, nearly 22 billion plastic...
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We already prefer to pay a few hundred forints digitally
Even when paying for an amount under 1,000 forints, not everyone automatically reaches for change or banknotes, but instead chooses digital payment solutions, such as a bank card, at the...
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Ministry of Agriculture: Agro-ecological program payments reach another milestone
A further 14,500 applications have been partially paid out in the Agro-ecological program (AÖP). Following the previous payment schedule of 34 billion forints, almost 27 billion forints will be received...
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The chemical industry is on the move – logistics may be the key to success
The chemical industry is not currently in its prime in the European Union. The industry’s production is slowly but surely declining, and although its revenues have nevertheless increased slightly over...
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Hungarians are the winners at Reál too – the store chain launches a joint promotion with Magyar Termék
Those who participate in the joint national prize draw of Reál and Magyar Termék Nonprofit Kft. can win valuable prizes and shopping vouchers. With the promotion, the two companies want...
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Dramatic spring frost: fruit growers’ prospects worsen, nationwide frost damage hits plantations
At the beginning of April, an air mass of arctic origin reached Hungary, bringing brutal overnight cooling. The cold wave caused serious damage to domestic orchards, especially in the northeastern...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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What’s bad for corn is good for sunflowers
This year, the sunflower sowing area in Hungary could reach up to 750,000 hectares, according to Syngenta’s pre-spring sowing market analysis. According to the company’s data, opposite processes are taking...
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KOMETA – Buona vita!
After a successful first 25 years KOMETA continues its journey with a new image. The renewal isn’t only about the look of the products, as the unique and creative packaging...
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Ministry of Agriculture encourages farmers to report frost damage
The agricultural damage mitigation system creates an opportunity to partially mitigate the damage caused by spring frost. It is definitely worth it for farmers affected by spring frost damage to...
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Customers can now handle complaints via AlzaBox
Alza.hu has come up with a new development. Until now, customers could only order at the more than 440 parcel machines available throughout the country, or return the unwanted product...
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Danone’s Alpro announces UK investment to support switch to 100% British oats for plant-based drink
Leading plant-based brand Alpro has announced a major investment in the UK to allow its most popular oat drink to be made from 100% British Oats for the first time,...
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Marketplace drives online growth for Decathlon
Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace’s share within that has nearly doubled in just one year. The platform serves as a catalyst...
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