News and articles
More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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Lovers of the in-store experience
Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every...
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Schwarz Group increases its stake in Aleph Alpha
Schwarz Group, the parent company of Lidl and Kaufland, is acquiring the stake of Bosch Ventures in Heidelberg-based Aleph Alpha, which develops artificial intelligence in line with European data protection...
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A new era in facial care
Almost every key area of the facial care market showed double-digit growth in value in 2025, with lip care and face masks growing particularly strongly. This article is available for...
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New directions are needed for the further expansion of organic production
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
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KPMG: We’re using technology without knowledge
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
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Revenue and exports: optimism rising among large companies
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
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Budapest’s Wine District celebrates three anniversaries in 2026
The Budapest Wine District in Budafok-Tétény will celebrate three significant anniversaries in 2026: the 100th anniversary of the district’s declaration as a city, the 10th anniversary of the start of...
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A new category is emerging
The rise of non-alcoholic and low-alcohol spirits on the global market isn’t a temporary phenomenon, and the trend is also strengthening in Hungary. This article is available for reading in...
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The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
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The door to India opens: the next big market for Hungarian businesses
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
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K&H: smart payments are booming
Card payments, including smart device transactions, have grown significantly at K&H in recent years. In the first two months of this year, their number increased by 37 percent year-on-year, and...
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Half full or half empty?
In 2025 sales of the five largest breweries reduced considerably. Total sales volume fell to 5.33 million hectolitres from 5.7 million hectolitres in 2024. This article is available for reading...
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Cereal crops have wintered well, conscious technology is gaining value
The winter was favorable for the number one arable crop group, cereal crops grown on approximately 1.2 million hectares in autumn in Hungary, according to Syngenta’s analysis. Precipitation was adequate...
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Green marketing requires accuracy
At the end of January the Green Chapter of the Hungarian Marketing Association (MMSZ) focused on a little-known EU directive (EU 2024/825) with very practical implications: Empowering Consumers for Green...
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Hundreds of thousands would work more outside of traditional frameworks
Educated, multilingual, and often full-time workers form the backbone of the domestic flexible labor market (gig economy). Giggle’s latest research, which processes data from more than 160,000 domestic users, sheds...
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Flavours decide, trends shape
In 2025 the Hungarian carbonated soft drinks market continued to grow. Total sales revenue reached HUF 175bn, representing a 6.5% increase over the previous year. Market dynamics are shifting towards...
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When organic becomes mainstream: A glimpse of what awaits food retail in Central & Southeast Europe
In Germany, discounters already dominate the organic category, forcing specialist retailers to redefine their differentiation logic. A visit to Bio Company in Berlin illustrates how organic retail evolves once price...
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Food Retailer Biedronka Eyes Carrefour Assets In Poland
Poland’s largest food retailer, Biedronka, owned by Jerónimo Martins, is interested in acquiring many of Carrefour’s Polish assets should the French retail group put them up for sale, Biedronka’s CEO...
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CBAM finally has its effect felt in retail trade too
CBAM is the EU’s carbon border adjustment mechanism and this article is based on the presentations given at PwC Hungary’s online seminar held on the topic at the end of...
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Yoghurts riding on the back of prices
Introduced in March 2025, the margin freeze measure brought great changes on the yoghurt market. It shifted demand towards volume, while the growth in value sales took a back seat....
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AM: agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments
Agricultural support to reach tens of thousands of producers in the coming days; Ministry of Agriculture helps farmers with accelerated payments – the Ministry of Agriculture (AM) told MTI on...
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Ikea owner Ingka to cut 800 roles as CEO says it has “grown too complex”
Ingka Group, the largest Ikea retailer, is set to cut around 800 roles as part of a wider move to simplify its organisation and sharpen its focus on core retail...
Read moreMcCormick makes a bid for Unilever’s food division
Unilever confirmed that it has received an offer from spice manufacturer McCormick & Company for its food division. It remains uncertain whether a deal will be reached. The multinational is...
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Imre Hubai: Hungarian agriculture is capable of renewal
Hungarian agriculture, which is based on family foundations, is capable of renewal, adapting to the challenges of the 21st century and is capable of creating world-class technology in Hungary –...
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Ministry of Agriculture has started the preparation of a new state origin certification mark
The Ministry of Agriculture, with the involvement of the National Food Chain Safety Office (Nébih), has started the preparation of a new state origin certification mark – the Minister of...
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What do we spread on our bread? Young people prefer butter, older people prefer margarine
It has long been a recurring topic of debate whether to put butter or margarine on bread if we want to eat healthily. However, it seems that the issue has...
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Products in the EU will receive a digital passport
The European Union generates more than 2.2 billion tonnes of waste every year, and the amount of electronic waste worldwide has already risen to over 60 million tonnes. One of...
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The Hungarian sports drink manufacturer has launched three new functional drinks
The Absolute Live brand was launched with a creatine+glutamine, a collagen+hyaluron and a refreshing isotonic drink – which offer practical solutions for different life situations. Whether it’s an intensive workout,...
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Breier Group’s CBA and PRÍMA stores are preparing for owner’s warranty and affordable Easter shopping
Safe and affordable Easter shopping: Breier Group’sPRÍMA and CBA stores are preparing with a controlled offer. During the Easter preparation period,Customersat the same timeareimportantreliable quality,a controlled product rangeandthat holiday shopping...
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