News and articles
Mineral waters recalled
AVE Mineral Water Producer and Distributor Ltd. and Magyarvíz Ltd. have recalled one of their mineral waters – the National Food Chain Safety Office (Nébih) informed MTI on Friday due...
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Not only are interest rates falling, but terms are also lengthening for personal loans
Recently, another major bank extended the maximum term of its personal loan to ten years, thus increasing the customers’ room for maneuver – points out the financial journalist of BiztosDöntés.hu....
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EU Commissioner: New regulation strengthens protection for farmers and smaller suppliers in the food chain
The European Union’s directive against unfair trading practices in the agricultural and food supply chain (UTP) is a key step in protecting farmers and smaller suppliers, EU Commissioner Marta Kos...
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How Coca-Cola plans to build more billion-dollar brands
The soda giant is focused on scaling regional offerings under incoming CEO Henrique Braun. Coca-Cola’s incoming CEO is looking locally for its next $1 billion brand. Henrique Braun, chief operating...
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AM: targeted national support is coming to producers in a difficult situation due to the milk market crisis
The government continues to pay special attention to preserving the stability of the domestic milk production sector and ensuring the liquidity of farmers. In addition to the December package of...
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Tesco sets out store expansion plans in 2026 including five former Amazon Fresh sites
One of the UK’s leading retailers, Tesco, outlined its store growth ambitions for 2026 as it plans to bring great quality products, at exceptional value, to even more communities across...
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Hungary is officially free from bovine brucellosis
The European Commission and the other Member States officially approved Hungary’s application for recognition of its freedom from bovine brucellosis in February 2026. This recognition is the result of the...
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Sustainable water use in agriculture with EU support
More than 31.87 million forints of EU support was used to develop a mindset for sustainable agricultural water use. Within the framework of the call for proposals RRF-4.2.1-23 – “Building...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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There is a call in the Netherlands to ban play sand due to asbestos contamination
Dutch laboratories have discovered traces of asbestos in playgrounds of kindergartens and nurseries, as well as in sand used in playhouses, and as a precaution, they are calling for a...
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Agrometeorology: mild weather disrupts the dormant state of plants
The milder than usual weather at this time disrupts the dormant state of plants, their cold tolerance decreases, while a marked cold front will bring back frosty weather this weekend...
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Discover the solutions of the future on Startup Island! (Part 3)
This year, Startup Island is organized for the second time by Trade Magazine, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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Burger, condom and red rose: this is what Valentine’s Day is like at Wolt
Romance and comfort meet on Valentine’s Day at Wolt: while hamburgers and pizza remain the most popular choices, demand for red roses increases several times, and sales of erotic products...
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Home Start loan: MBH Bank has raised the stakes
MBH Bank has raised the stakes with the Otthon Start loan: the amount of credit that can be collected can be up to 350,000 forints. According to experts at BiztosDöntés.hu,...
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Perfume, LEGO rose and eternal rose are also available at eMAG before Valentine’s Day
Among the product categories related to Valentine’s Day, oriental perfumes are the best-selling this year, and instead of cut flowers, many people choose a sealed eternal rose, but many people...
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The heart shouldn’t be the main character just on Valentine’s Day
On Valentine’s Day, we see hearts everywhere: on messages, gifts, chocolates. But when was the last time we thought about the heart that works for us all year round? This...
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Fries have become cheaper at PENNY
Creamy mashed potatoes for a romantic dinner, the eternal classic paprika potatoes, or a large portion of French fries for a friendly gathering – PENNY’s extraordinary weekend offer is now...
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A strategically important logistics gateway has opened in Eastern Hungary: Ghibli and WLP jointly strengthen the region’s supply role
Ghibli Group and Weerts Logistics Parks (WLP) have opened a modern logistics hall with a floor area of 11,500 m² in Ebes, in response to the economic strengthening of the...
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The first ball of the Gundel Palace conquered the stars with a full house
On Saturday, February 7, the Gundel Palace opened its doors for the first time for the evening of the ball – and it immediately became clear: a tradition was born....
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Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived
The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also...
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Breaking: You can withdraw more cash for free with Revolut cards
As of February 1, the amount of cash that can be withdrawn free of charge from ATMs in Hungary increased from 150,000 forints to 300,000 forints following a legislative change....
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Applications are now open for the 2026 Siemens Media Award
Artificial intelligence in agriculture or as a conversation partner, bio-waste recycling and a Hungarian winner who also took home the regional grand prize – this was the case with last...
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Coca-Cola To Discontinue Frozen Products In US And Canada
Coca-Cola said it is discontinuing its frozen products, including its Minute Maid frozen line, in the US and Canada markets as it tries to appease shifting consumer taste. “We are...
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Amazon expanding same-day prescription delivery to 4,500 cities & towns
Amazon will significantly extend the reach of its same-day pharmaceutical delivery program in 2026. Amazon Pharmacy will expand same-day prescription delivery to 4,500 cities and towns across the U.S. by the...
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Shape the future, in other words: build a brand!
Today one important element of conscious brand building can be the consistent communication of Hungarian origin, especially at a time when consumer decisions are both more rational and emotionally charged...
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A shower of awards at the POP competition
The judging stage of the 16th Hungarian POPAI Awards POP competition took place during the five days of the Business Days conference, where the entries on display were scored by...
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Cleaner than clean
Hungary’s cleaning products market achieved minimal growth in value in 2025, while remaining stable in terms of volume. This article is available for reading in Trade magazin 2026/02-03 However, the...
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Tuned to efficiency
In 2025 demand for digital solutions remained strong in the HoReCa sector, expanding in several areas while becoming more clearly targeted. This article is available for reading in Trade magazin...
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High-value shopping basket and more conscious shoppers: growing demand for domestic and healthy products
Based on our representative survey of 940 people, we introduce the factors that will be decisive in 2026. Last year two-thirds of respondents said they consciously looked for products in...
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