News and articles
European agricultural representation: EU-Australia agreement raises serious concerns
The Brussels-based representation of European farmers and agricultural cooperatives, Copa-Cogeca, expressed serious concerns about the free trade agreement announced between the European Union and Australia on Monday evening. The organization...
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The NKFH closed a store and withdrew food products from circulation due to serious violations.
The National Trade and Consumer Protection Authority (NKFH) revealed serious food safety and hygiene deficiencies during an inspection of three different commercial units, the authority announced in a statement sent...
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Generation Z vs. senior executives: young people are ready, companies need to act now
For younger generations, it is now a basic assumption that sustainability is part of economic decisions. However, companies often still need to prove that green aspects can bring not only...
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An irrigation project that is outstanding at a European level was implemented in Mezőfalva
An underground micro-irrigation system has been built on approximately 330 hectares in Mezőfalva with the professional support of Pipelife Hungária Kft., a member of the Wienerberger Group. The project is...
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István Nagy: generational change is becoming a reality in more and more places in Hungarian agriculture
Generational change is becoming a reality in more and more places in Hungarian agriculture, which is thanks to the fact that young people also see their future in the renewing...
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Asda And Podback Recycle 20 Million Coffee Pods In First Year Of Partnership
UK retailer Asda has recycled 20 million coffee pods in the first year of its partnership with Podback. Since the partnership launched in January 2025, more than 250,000 Podback bags...
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Half of Hungarians experience noise-related symptoms, according to a new Ipsos survey
Our home could be a mental sanctuary – if only it were quiet. However, according to recent research by Ipsos and Wavin, constant background noise can make it difficult to...
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Transportation in the smart cities of the future – how do self-driving and related technologies make our lives safer?
Self-driving cars operate truly safely when they communicate not only with each other, but also with certain elements of the city infrastructure: traffic lights, sensors, digital systems, some of which...
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Agrometeorology: autumn sowings overwintered well, even managed to strengthen at the beginning of winter
Autumn sowings overwintered well, even managed to strengthen at the beginning of winter, but freezing at the end of winter could have caused problems – wrote HungaroMet Zrt. in its...
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Important deadline: annual nitrate data reporting due by March 31
The National Food Chain Safety Office (Nébih) draws producers’ attention to the upcoming deadline. The deadline for nitrate data reporting is March 31 every year. The data to be submitted...
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Danone buys meal-replacement firm Huel
Huel “resonates with Danone’s mission of delivering health through food”, the French dairy giant’s CEO said. Danone has snapped up UK meal-replacement business Huel. Hertfordshire-based Huel, set up in 2014,...
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Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
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EU egg and egg product imports increased by one and a half times
According to the currently available data from the European Commission, the EU’s (EU27) egg and egg product imports increased by 52 percent to almost 170 thousand tonnes in the first...
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Shoppers loved chocolate bars
Chocolate bars have performed better than tablets recently, as their more favourable unit price has offered more affordable indulgence for consumers. This article is available for reading in Trade magazin...
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Nappy market: forced to adapt
In 2025 the domestic nappy market was shaped by declining birth rates, the after-effects of inflation, and changing consumer decisions. This article is available for reading in Trade magazin 2026/04...
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Gentle, safe and conscious
In 2025 the baby and child hygiene and body care category was first and foremost influenced by demographics, the impact of price increases, growing price-sensitivity, and shifting demand toward premium...
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Brand equity: performance, effort and innovation
The MagyarBrands programme has once again recognised the best domestic brands, emphasising the importance of conscious brand-building and forward planning. This article is available for reading in Trade magazin 2026/04...
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Unicum Orange Bitter
One of the latest additions to the Unicum product range, Unicum Orange Bitter is now available in 1L and 0.2L bottles. With its orange flavour, Unicum Orange Bitter brings freshness...
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Health in every drop
Fruit juices for children continue to be one of the most dynamically expanding categories. According to data for 2025, the segment realised a12.7% growth in value, while there was a...
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Zott Monte Squeeze
Creamy, milky ice cream with chocolate and hazelnut flavours, in a new innovative format. The ice cream can be eaten directly from the pouch without smearing, so it can be...
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Fütyülős Raspberry-Lime
The latest flavour from Fütyülős has arrived: Fütyülős Raspberry-Lime. The delicate sweetness of raspberry and the vibrancy of citrus lime captivate you from the very first sip, while the bright...
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STARBUCKS® by NESPRESSO® Chocolate Hazelnut
The iconic Starbucks® Hazelnut Mocha flavour inspired this light roast coffee, which combines rich, chocolate and roasted hazelnut flavours in Nespresso® compatible capsules. Contact: Nestlé Hungária Kft.; T.: +36-80-442-881; e-mail: info@hu.nestle.com...
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Naturalness from the very first bites
In 2025 the baby and children’s food category operated in a complex market environment, influenced mainly by demographic trends, a strict regulatory framework, demand for organic and premium products, and...
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Using the system has a boost effect
In early 2026 cautious growth, increasing uncertainty, and accelerating pressure to adapt influence how the domestic franchise market works. This article is available for reading in Trade magazin 2026/04 New...
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BioTechUSA Iso Whey Clear
BioTechUSA Iso Whey Clear is a new fast-dissolving whey protein isolate drink powder. It contains 21 grams of protein, it is lactose-, sugar- and gluten-free, and has a light, fruity...
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Nescafé Dolce Gusto KitKat
Take a break in the atmosphere of your favourite café with the NESCAFÉ® Dolce Gusto® KitKat® chocolate drink! Wafer and cocoa notes captivate you in this creamy, hot chocolate drink,...
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Márka Green Apple
Here is the latest Márka soft drink: Green Apple is joining the great classics. It is both sweet and slightly sour, and very refreshing. The product comes in two sizes...
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New A2 milk in the Mizo UHT milk portfolio!
MIZO A2 milk comes from our own farm, Csípőtelek, from our carefully selected cows: it exclusively contains A2 beta-casein milk protein in its natural form, is lactose-free, and comes from...
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HELL NEW GEN
HELL NEW GEN is getting a makeover: in addition to added caffeine and vitamins, it now also contains prebiotics, and the product line is expanding with a new flavour: Melon-Prickly...
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NATRUE Flavoured Barista Oat Drinks
Discover a new dimension of coffee with the NATRUE Barista Pistachio Oat drink or let yourself be carried away by the warm embrace of spices with the NATRUE Barista Chai...
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