News and articles
Fans have more friends: Heineken launches new campaign
Date: 2026-03-23 11:58:53
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
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SAP: five AI trends will transform companies in 2026
Date: 2026-03-23 11:49:26
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
Date: 2026-03-23 11:47:58
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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Finlandia Vodka refreshes shared moments with new flavors
Date: 2026-03-23 11:47:47
Finlandia Vodka is expanding its domestic flavored portfolio with two new versions: Grapefruit and Cranberry – the new products fit well with the creative cocktail culture and bring a new...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Date: 2026-03-23 11:45:36
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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Germans reluctant to trust AI with their purchases
Date: 2026-03-23 11:39:54
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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Finger Food Experience
Date: 2026-03-23 11:39:28
Finger food isn’t just a gastronomic trend, but a conscious response to our accelerated lifestyle and the new economic challenges of hospitality. This article is available for reading in Trade...
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Starbucks welcomes spring with purple coffee
Date: 2026-03-23 11:39:04
A vibrant purple hue, a silky vanilla flavor, and a slightly nutty aftertaste – Starbucks’ new Ube Vanilla-inspired drinks bring fresh color and vibrancy to everyday urban coffee moments. A...
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They’re coming, crunching and munching
Date: 2026-03-23 11:37:43
Snacking isn’t simply about extra calories, but increasingly a new way of organising everyday life: consumers adjust their eating to their own rhythm, not the other way around. Snacks aren’t...
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Profession.hu: It takes less time to find a job today than a year ago
Date: 2026-03-23 11:37:34
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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Customs authorities handle half a million packages a day, e-commerce is booming
Date: 2026-03-23 11:37:27
The rapid growth of e-commerce is already putting a serious strain on logistics and customs clearance systems on a daily basis. Small package traffic grew by 30 percent last year,...
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Starting today, restaurants, and from April, pastry shops, can also apply for the 5+5 million forint loan and support scheme
Date: 2026-03-23 11:36:24
As part of the government’s 5+1-point hospitality industry action plan announced in January 2026, financing combining loans with grants will also be available to pastry shops from April 8. Within...
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ShopBots speed up online grocery shopping in the US
Date: 2026-03-23 11:33:30
Online grocery shopping continues to grow strongly in the United States, but order fulfilment remains a huge cost burden for retailers. This article is available for reading in Trade magazin...
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Euromonitor: growth and structural change in global beauty care
Date: 2026-03-23 11:31:55
The global beauty care and personal hygiene market reached a value of USD 623.2bn in 2025. The data presented in this article is based on Euromonitor’s industry database covering 99...
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Put a limit on plastic! – plastic waste reduction campaign for Green – Green for Pécs
Date: 2026-03-23 11:29:05
In 2025, 1 trillion plastic bags will be produced worldwide annually – that’s 31,710 bags per second. If we were to chain them together, they would circle the Earth 4,200...
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European marketing executives say AI isn’t a wonder weapon
Date: 2026-03-23 11:28:15
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
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The unique sustainability theme park awaits visitors for 33 days
Date: 2026-03-23 11:25:20
Planet Budapest, the unique sustainability experience park, opened again after 2023 in a special location, with a completely renewed structure and program in the Budapest Railway History Park between February...
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More than 50 old genebank varieties are being tested in the “Our Daily Bread” pilot program
Date: 2026-03-23 11:23:02
One of the greatest contradictions of the modern food system is that while there are tens of thousands of edible plant species on our planet, only a few plants provide...
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Lovers of the in-store experience
Date: 2026-03-23 11:21:57
Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every...
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Schwarz Group increases its stake in Aleph Alpha
Date: 2026-03-23 11:20:49
Schwarz Group, the parent company of Lidl and Kaufland, is acquiring the stake of Bosch Ventures in Heidelberg-based Aleph Alpha, which develops artificial intelligence in line with European data protection...
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A new era in facial care
Date: 2026-03-23 11:19:02
Almost every key area of the facial care market showed double-digit growth in value in 2025, with lip care and face masks growing particularly strongly. This article is available for...
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New directions are needed for the further expansion of organic production
Date: 2026-03-23 11:18:08
Hungarian experts were the first to note this, but the latest international and European agricultural statistics on organic farming also make it clear that the growth of organic farming areas...
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KPMG: We’re using technology without knowledge
Date: 2026-03-23 11:16:20
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
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Revenue and exports: optimism rising among large companies
Date: 2026-03-23 11:03:51
According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue...
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Budapest’s Wine District celebrates three anniversaries in 2026
Date: 2026-03-23 11:01:47
The Budapest Wine District in Budafok-Tétény will celebrate three significant anniversaries in 2026: the 100th anniversary of the district’s declaration as a city, the 10th anniversary of the start of...
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A new category is emerging
Date: 2026-03-23 10:57:27
The rise of non-alcoholic and low-alcohol spirits on the global market isn’t a temporary phenomenon, and the trend is also strengthening in Hungary. This article is available for reading in...
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The “era of AI roulette” is over – companies are using artificial intelligence more purposefully, but our region is still lagging behind
Date: 2026-03-23 10:57:01
KPMG’s Global Tech Report has been released, in which 2,500 technology leaders from 27 countries – including experts from Google, Open AI and Microsoft 365 Copilot – were asked about...
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The door to India opens: the next big market for Hungarian businesses
Date: 2026-03-23 10:53:41
Good news like the India-Europe Free Trade Agreement gives Hungarian businesses the opportunity to start thinking on a global scale. However, real market success requires thorough professional preparation. Anyone who...
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K&H: smart payments are booming
Date: 2026-03-23 10:41:42
Card payments, including smart device transactions, have grown significantly at K&H in recent years. In the first two months of this year, their number increased by 37 percent year-on-year, and...
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Half full or half empty?
Date: 2026-03-23 10:37:41
In 2025 sales of the five largest breweries reduced considerably. Total sales volume fell to 5.33 million hectolitres from 5.7 million hectolitres in 2024. This article is available for reading...
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