News and articles
Saving money, searching online, hunting for deals – this is how Europe will shop in 2025
58% of European shoppers still don’t expect their purchasing power to improve – reveals a recent study by Shopfully conducted across eight European countries. The economic sentiment remains cautious, with...
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Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded with cheese, bacon, fresh vegetables and a generous selection of sauces – according to a survey by TV Paprika conducted...
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A campaign to encourage the consumption of Trappist cheese has been launched
The Ministry of Agriculture (MA) and the Agricultural Marketing Center (AMC) have also joined the Milk Product Council’s campaign to encourage milk and cheese consumption, which this year focuses on...
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Attention, rule change! From July 1, businesses will only receive e-invoices for their utilities
From July 1, 2025, a new era will begin for many thousands of businesses: from this day on, electricity and gas service providers will only be able to issue them...
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“If this continues, the promotions will disappear” – Interview with Zsolt Pálinkás, CEO of Tesco Hungary
In the spring of 2025, Pénzcentrum asked Zsolt Pálinkás, head of Tesco, one of the most important players in domestic food retail, about the prospects for the sector, the challenges...
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According to a survey, 36 percent of Hungarians are planning a vacation abroad this year.
36 percent of Hungarians plan to vacation abroad this summer, and those planning a trip expect to spend an average of 300,000 forints abroad per person, said Bence Sármay, the...
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Pistachios, chocolate, pasta – and hot dogs? Yes, the “Dubai hot dog” has arrived in Hungarian stores
Just when we thought the Dubai gastronomic craze was over and we were done with all the sweets made with gold, pistachios or chocolate, Darnó Hús took extravagance to a...
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Shake, regime change, generation change – The shared history of McDonald’s and Tutti in Győr over 35 years
On May 19, 1990, at 23 Lenin Street in Győr – 12 days before the street name was changed – Hungary’s third McDonald’s restaurant opened. It was not only a...
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Labor shortage and unrealistic expectations plague the hospitality industry
The labor shortage in the domestic hospitality industry is getting worse – especially in the Balaton region – where more and more restaurant and accommodation owners are reporting increased, often...
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The European Union has launched a joint investigation into Shein – serious consumer protection concerns have been raised
The European Commission and EU consumer protection authorities have jointly launched a procedure against the Chinese online store Shein, the European Commission announced at the end of May. The aim...
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Technology issues ranked first among factors disrupting essential work
Technological disruptions, such as slow computers, broken applications or inaccessible IT support, make life difficult for employees every day. These problems are among the most common office annoyances, which not...
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What will happen without a price advantage? Temu is in serious trouble in the shadow of the tariff war
The profit of Temu, one of the fastest growing players in the e-commerce sector, operated by China’s Pinduoduo (PDD), has fallen by half. Although the company continues to generate significant...
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Russian cucumbers flood the EU: the market for Polish producers is tense
Although the European Union’s sanctions policy on Russian agricultural products has tightened in several ways in recent years, a serious anomaly is now emerging in the case of fresh market...
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Scam in the air: fake travel cards used in the name of Wizz Air
Fraudsters are trying to deceive unsuspecting travelers by citing a promotion related to Wizz Air’s 21st birthday, the airline warned in an official statement. The perpetrators are offering fake travel...
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The importance of a good atmosphere at work precedes salary among young people – here is Randstad’s 2025 research
Hungarian workers still seek financial security – but for younger generations, a positive workplace atmosphere matters even more than salary. The 2025 Randstad Employer Brand Research reveals key employer attractiveness...
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Cost-consciousness and tech-openness – this is how Hungarians travel abroad this year, according to a Visa survey
36% of Hungarians plan to take a vacation abroad during their upcoming holidays, and most of them will travel to Croatia this year. According to Visa’s 2019 study on travel...
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NAK-FruitVeB: this year’s strawberry harvest will be delayed due to the cool May
Hungarian strawberries are already available on domestic markets, and there is significant demand for them this year. However, the unusually cool, overcast weather in May is causing problems, as a...
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A new era in home delivery: GLS introduces a collection code
The convenience and security of home delivery will be increased at the same time by the soon-to-be-introduced innovation of GLS: the logistics company will soon link the delivery of packages...
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Croatian coast, with a Hungarian heart: Vir is once again the summer favorite
According to Szallas.hu’s 2025 data, Croatia remains the number one foreign summer destination for Hungarian travellers. A third of all bookings (34%) are headed to the Kvarner Gulf region, with...
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The bank of tourism is born: Uránia Mortgage Loan is relaunched with a new name and role
Hungary has officially taken a major step toward establishing its first dedicated financial institution for the tourism industry. Formerly known as Uránia Záloghitel, the company has rebranded as the Kisfaludy...
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Battery-powered machines and robotic technology are conquering Hungary
Battery-powered garden machines and robotic lawnmowers are gaining ground, and demand for them is growing rapidly in Hungary as well. Husqvarna, a leading player in the sector, presented its latest...
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Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient, producing their products with less environmental damage, according to a recent Hungarian-Slovenian study led by Corvinus University of Budapest. Imre...
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A third of students believe they will find a job easily
Only a fifth of students consider Hungarian education to be of European standard, meaning that the majority are those who have a negative opinion, according to the K&H Youth Index,...
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Róbert Keszte elected new president of the German-Hungarian Chamber of Industry and Commerce
Róbert Keszte has been elected as the new president of the German-Hungarian Chamber of Industry and Commerce (DUIHK), succeeding András Sávos, whose term of office expired after three two-year terms,...
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The Hungarian Fashion & Design Agency launches a creative industry survey
The Hungarian Fashion & Design Agency (MDDÜ) is launching a comprehensive survey covering the entire Hungarian fashion, design, beauty and gaming sector to obtain up-to-date information on the challenges and...
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Hungarian companies are already being attacked using AI
According to research by EY, AI has become one of the latest tools for digitally attacking Hungarian firms. This article is available for reading in Trade magazin 2025/5. EY’s survey...
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TEVA and Positive Adamsky PDKY collaboration enters strategic level
Positive Adamsky’s newly renewed brand name and image, PDKY, signals not only a new identity but also a new kind of collaborative spirit – one of the most striking examples...
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Kalumba White gin
Kalumba White gin is now available in limited edition packaging! The world of Madagascar’s jungles isn’t only reflected in the drink, but also in the look of the bottle. Contact:...
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Cashierless smart shops in Germany: slow start followed by rapid growth
Germany has started late to adopt cashierless grocery formats, yet 600 smart stores have emerged in just six years. The Smart Store 24/7 segment is expanding, particularly in rural areas,...
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Walmart continues to bolster pharmacy, opens largest yet prescription processing facility
The retailer has also seen 10% volume growth via its pharmacy delivery service which started last quarter Walmart has opened its largest centralized prescription processing facility to date, Supermarket News...
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