News and articles
Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
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On a bumpy road, but heading in the right direction
This article is available for reading in Trade magazin 2025/12-2026.01 József Septe, president of the Hungarian Bakers’ Association gave our magazine a comprehensive overview of the baking industry in the...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Csemege: the taste and essence of an era
Csemege wasn’t just a chain of grocery stores but the taste, smell and essence of an era. On the occasion of the opening of the Csemege exhibition, we talked about...
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We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
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Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
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Hungarian Product is 20 years old – a reliable compass in the domestic FMCG sector
In 2025 the awareness and role of Hungarian Product trademarks in consumer decisions continued to strengthen, according to the latest representative national survey by Hungarian Product Nonprofit Kft.: 90.6% of...
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Time is running out…
“This race is happening now! Tomorrow will be tomorrow. This race can only be won today…” said the organiser of an international 800km ultra running race to Gábor Rakonczay, who...
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More than just refrigeration
Three key trends are influencing the commercial refrigeration industry at a global level: the rise of natural refrigerants such as CO2 and propane (R290), manufacturing practices aimed at reducing energy...
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The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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Replanning for export markets
In Hungary the volume of wheat milling is currently around 1 million tonnes per year, compared to the pre-2022 processing level of approximately 1.2 million tonnes. This article is available...
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Growth with limits
The annual output of the refrigeration and canning industry is close to HUF 400bn, from which approximately two-thirds is directed to export markets. A cikk a Trade magazin 2025/12-2026.01. lapszámában...
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Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
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The fruit and vegetable sector needs improvement
Domestic fruit and vegetable production has been declining for some time: production volumes are dropping, domestic self-sufficiency is weakening and the foreign trade balance is deteriorating. The basis for maintaining...
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Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
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Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of NielsenIQ (NIQ) told in his presentation that the economic regulations of recent years have stabilised the price environment,...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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Those who matter will be there at SIRHA Budapest!
Next spring Central Europe’s largest food industry and HoReCa trade fair, SIRHA Budapest will open its doors again. This article is available for reading in Trade magazin 2025/12-2026.01 From 3...
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Some of SIRHA’s partners
This article is available for reading in Trade magazin 2025/12-2026.01 Italy is the guest country Italy will be the guest country at Sirha Budapest 2026, as ITA celebrates its 100th anniversary. The...
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Trade magazin projects at the SIRHA Budapest 2026 trade show
The official journal of the SIRHA Budapest 2026 trade fair is once again Trade magazin. The 2026/2-3 issue of the magazine will provide Sirha visitors with details of the event and we...
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Domestic meat industry in a market turmoil
The restructuring of international export opportunities, investment constraints arising from funding systems and income-based shifts in consumer decisions are all contributing to the need for strategic adaptation by players in...
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Cautious consolidation on the market after a demand-driven period
In 2025 the performance of the domestic poultry sector was shaped by a combination of market, health and regulatory factors. This article is available for reading in Trade magazin 2025/12-2026.01...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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