News and articles

Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Ice tea added to Natur Pur product line

Spar Magyarország launched a bio ice tea product line at the end of May. Natur Pur Bio ice teas in 1 litre size are available in four flavours. Sales of...

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Decrease in the EU as well

Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...

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Milli Mia Joghurtos krémtúró

It is going to become everybody’s favourite with its yoghurt-like and creamy flavour, and reduced fat/carbohydrate content!...

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Baba Férfiaknak tusfürdõ és sampon

The new Baba Férfiaknak shower gel and shampoo cares for those who care for the whole family. An innovation by Baba for men. Baba. To make the family complete. Agency:...

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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miss sporty Lasting Finish 7days tartós körömlakk

Bright colours lasting for up to 7 days!...

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Celine Dion Sensational

Sensational is a fabulous and flowery fragrance: ethereal, fresh an elegant....

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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Hungarians Drunk More Milk

In the first quater of 2008 the milk consumption grow, but people buy less „light” 1.5% milk and because of price, more 2.9% milk.  According to GfK's ConsumerScan research the...

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Nespresso Lattissima to buy in Budapest from September

The Nespresso Lattissima lets you make single-serving cappuccinos and lattes in a snap.  Co-developed by Nestle Nespresso and De'Longhi, the machine features Nespresso's hermetically sealed coffee system, a one-touch fresh...

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Two new Tesco Opening on Same Day

From 27 June start to work two Tesco supermarket, one in Sülysáp and other in Szolnok, which is company's 6th green store.   The Szolnok Tesco store has a „green...

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Domestic sales prices of industry rose by 11.7%

Export sales prices of industry, measured in HUF, decreased by 2.2% compared to the previous month and slightly, by 0.1% compared to the corresponding month of the previous year.  ...

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Beer companies merger cancelled?

Anheuser-Busch Cos Inc rejected InBev NV's $46.3 billion takeover bid on Thursday, calling it inadequate, but the largest U.S. brewer left the door open to a higher bid.  Anheuser's board...

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Tesco for fruit and vegetable consumption

„The goal of the „Eat daily 3x fruit or vegetable!”action is to popular the eating fruit and vegetable between people. Tesco started the action to decrease the high number of...

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More than HUF 2.2 billion dividend at Zwack

Hungary Zwack AGM voted on company's highest dividend HUF 1,100 pro shares.  Hungarian distiller Zwack has reported HUF 3.007 billion after-tax profit for the 2007-2008 business year. The AGM voted...

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Penta to buy Debreceni Hús

The transaction has been cleared by the Hungarian and Slovakian competition authorities, according to the announcement.  Czech-Slovak private-equity company Penta has taken over Hungary’s Debreceni Hús, Hungary’s second largest meat...

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Tastes of the former Ost Block

Penny extends its privat label offer with 160 well-known brands from the former socialist GDR (German Democratic Republic). The Rewe-owned Penny discount chain has said it is extending its ranges...

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