News and articles

Increasing cost effectiveness a key to survival

Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...

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Bread dominant

According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...

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From grape to bottle

2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...

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The Christmas assortment of Milka

A new product has been added to the Christmas assortment of Milka. Karácsonyi Tál is an exciting mix of Alpine flavoured balls in Alpine milk, noisette, nougat cream and marzipan...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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Pöttyös at home

The Pöttyös brand was one of the sponsors of the Cultural and Tourist Festival held for the fifth time in Mátészalka. Pöttyös Túró Rudi is manufactured by Friesland Hungária zRt....

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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2008 could be the year of Aldi

In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...

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Extreme wine labels spreading

Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...

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Hoventa – everything that is catering

This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...

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Chio Exxtra Chips

Chio Exxtra Chips are made from thicker, wavy slices of potatoes in extraordinary combinations of flavours, like sour cream-Mediterranean spices, or juicy ham-honey....

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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Melon and Japan

The latest, limited edition flavour of Fanta World, melon is here. Communication is intended to remind us of Japan. This latest addition to the Fanta World product line will be...

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Digital and universal electronics selling well

In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...

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Solving liquidity problems by factoring

Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...

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Internet banking not very popular among Hungarians

According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...

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Revival in the poultry market

Agricultural Business Research Institute (AKI) continuously monitors developments in the world market of meat and poultry. Data from the Price Information System of KSH and AKI can be useful for...

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Côte d’Or

The 200 g size, filled-enriched Côte d’Or chocolate bars are new and irresisitible flavour combinations added to the brand assortment. These premium category products are ideal gifts as well....

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

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(HU) SPAR-ban a „Nagy fogyás”

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Szechenyi Card on the short list of European Enterprise Awards

To be on the short list is a big honor for Szechenyi Card and the organisations behind. A 13strong shortlist has been selected for the European Enterprise Awards 2007, which...

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Functional food market grown dynamic in the UK

Some 97% of British consumers have bought some sort of food with an added health benefit, according to a survey from Nielsen. According to the research company, the UK functional...

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Store chain privatisation in Serbia

The country's biggest department store chain, Robne Kuce Beograd, was sold to a local businessman for 360 million euros. The bankrupt state-owned chain owns some 240,000 square metres of retail...

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Metro wholesale center in Far-East

The assortment, service and architecture of the Metro Cash & Carry wholesale center in Lahore have been tailored to the specific needs of commercial customers in Pakistan.  More than 20,000...

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