News and articles

U.S. Regulatory „yes” for new sweeteners

Coca-Cola Co and PepsiCo Inc have long searched for a natural alternative to chemical sweeteners to help reinvigorate U.S. soft drink sales which have slipped as consumers opt for other...

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Research about Hungarian Agriculture

The problem of the domestic agriculture and food industry are first of all horizontal, they came from the Hungarian economy. The survey, was made by Agriculture Research Institute, was showed...

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Donationcard at the SPAR stores

This year in December SPAR and Hungarian Maltese Charity Service issued donation cards, what are available at the retail chain's cash desk. With donation cards in value of HUF 200...

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(HU) Termékpálya kódex készül

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New OBI store in Kecskemet

It is the DIY store chain's 23th unit in Hungary. The warehouse has 8,200 sqm retail area and wide range of goods.  „We hope that our retail and communication system...

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Alimentaria Lisboa 2009

The exhibition promotes the food and hospitality channel to its offerings and presents the Intervin show for the first time.  Alimentaria Lisboa, which is shaping up to be the most...

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ALDI offers compostable bags in Germany

The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!'  Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....

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Rewe to open Selgros cash & carry in Russia

The first store operates in Kotelniki, around 20 km southeast of Moscow.  Further the launch of first Selgros cash & carry store was scheduled for the second quarter of 2008,...

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New market opportunities at GIDA 2009

Organized by ITF – Istanbul Trade Fairs Co., the 17th International Food Products and Processing Technologies Exhibition – GIDA 2009 will be held between 28 – 31 October 2009 in...

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Profitable year for Hungarian Agriculture

This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...

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Modell and Hoppy toys at Pető Institute

120 children in need of developing and 30 conductors participited at Pető Institute's Christmas party on 12th December. Event organiser Inspirations made gingerbread baking for them. From Minimax chanel well...

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Hungarians drik champagne first of all at the year's end

According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...

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More Shoppers Continue To Go on-line

According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...

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Lidl UK buy British pork

Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....

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Stores opening

Spar, Pomáz Open: 6 November Chain: Spar Store space: 922 m2 SKU: több ezer Spar, Debrecen Open: 13 November Chain: Spar Store space: 777 m2 SKU: több ezer Aldi, Dunaújváros...

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Brazilian CEO for Borsodi

Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...

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Record number of participants at the Nutrikid Olympics

458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...

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Shopping programmed genetically?

We asked professor Csányi if our passion for shopping is “programmed” in our genes. In his opinion, the colourful world of stores has an effect on us like coloured glass...

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Hand cream targeted primarily at the 60+ age group

According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...

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Effect of price rise on sales

The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...

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RYN lábbeli

The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...

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Vitalade becoming superbrand

In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...

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Walking the rope like no other

The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...

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Sales in addition to marketing

Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...

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Thought can overcome background noise

According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...

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Moderate increase in sales and average price

Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...

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