News and articles
Cappy Ice Fruit
Date: 2007-01-31 08:00:00
Two new flavours – peach and muscat – will be added to the Cappy Ice Fruit family of fruit drinks by Coca Cola in March....
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Aldi will not stop before 400
Date: 2007-01-31 08:00:00
According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...
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Fanta: „Even more shapely!”
Date: 2007-01-31 08:00:00
Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...
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OTC: dominated by pharmacies
Date: 2007-01-31 08:00:00
According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...
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30 years of shopping malls
Date: 2007-01-31 08:00:00
The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...
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Kamra Java
Date: 2007-01-31 08:00:00
Kamra Java: fine pork lard for spreading on bread, in steak, garlic and onion flavours. Recommended consumer price: HUF: 199/150g can....
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23 million collected by Reál in two months
Date: 2007-01-31 08:00:00
This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Food conscious minority
Date: 2007-01-31 08:00:00
According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...
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Szamos Marcipán
Date: 2007-01-31 08:00:00
A new product from Szamos Marcipán is Mátyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...
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Tesco slowing down in Hungary
Date: 2007-01-31 08:00:00
Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...
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Post-Christmas promotions: starting before Christmas
Date: 2007-01-31 08:00:00
Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...
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EMBALLAGE 2006: practical ideas, design, environment
Date: 2007-01-31 08:00:00
The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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COTY Hungary
Date: 2007-01-31 08:00:00
The new cosmetics product of COTY Hungary is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent more curve...
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Hungarian campaign on the shortlist
Date: 2006-11-20 08:00:00
Eight open air advertisements received awards at the Golden Drum festival, which is one of the most important creative events. The Pöttyös Túró Rudi campaign of DDB Budapest was nominated,...
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Getting well after the flu
Date: 2006-11-20 08:00:00
The poultry sector had to face difficulties during the past years in Hungary due to the problems caused by the bird-flu in Europe. According to the Central Statistics Office the...
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Real perks in cafes and restaurants only
Date: 2006-11-20 08:00:00
According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...
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Wincanton expanding capacity
Date: 2006-11-20 08:00:00
2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...
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Two thirds of dried meat products are sold in modern stores
Date: 2006-11-20 08:00:00
The segment of dried and partially dried sausages took a 23 per cent share from the market of meat products in terms of value, while 12 per cent in terms...
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Reaching 4 kilos
Date: 2006-11-20 08:00:00
Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...
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Quality is the new trend
Date: 2006-11-20 08:00:00
A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...
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