News and articles

Head of P&G an employee of consumers

The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...

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Tea for Children’s Day

21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...

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TÉSZ: pros and contras

The supply chain of fruits and vegetables in the EU is based on the sales co-operatives of producers (TÉSZ). At the moment, only 68 such organisations exist in Hungary and...

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Selling no longer the priority at fairs

Today, there is practically no difference between the meaning of the words “trade exhibition” and “trade fair. Though deals are rarely signed, these events have become very important marketing tools....

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Maze of paragraphs

Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...

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LMMI 100% lemon juice

LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....

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Private meeting in Amsterdam

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...

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Beware of the midget!

This was the title of a movie, in which Goldie Hawn saw a hit man in every short man she met. I call sales people who fail to sell –...

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Banana palinka is here

Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...

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Coupons, points, VAT

We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...

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Pariva

2 in 1 product which helps to make life easier for housewives and is a rational and energy-efficient solution for single households....

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Enter the olive oils

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...

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In pleace of Beach House Coke Club in Siófok

On 30 of June the softdrink company starts with a new brand on Balaton beach. In the Coke Club there step up hungarian and alien bands, but there will be...

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English-speaking wine drinkers top consumption survey – research

English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests. According to data from Vinitrac Global Monitor, published by Wine Intelligence, 55%...

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24-hour strikes at Coca-Cola England

Coca-Cola faces serious disruption to one of its major European bottling plants as workers threaten a series of 24-hour strikes during the busy summer period. Strike ballot papers were distributed...

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Scottish cookie company to adopt traffic light labelling

Paterson Arran claims to be the first manufacturer in Scotland to use the Food Standard Agency's traffic light labelling system on its products.   The company will use the labels...

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We have an embassador in CSR Europe

The Hungarian Association for Environmentally Aware Management is from now member of CSR Europe, the non-profit organisation that promotes corporate social responsibility. The CSR Europe's (founded in 1995), mission is...

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Retail sales decreased

According to KSH data the Hungarian retail sales dropped by 0.5% month on month in April, the 2.5% yr/yr decline is the greatest fall detected in this decade.  Hungarian retail...

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First of July starts the Electronic Export Custom Formalities

After successfull testperiode from spring the Export Custom Formalities could be pass in electronic from next month. The purpose of the ECS/AES project is to provide a solution that will...

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Business Center to build in Ferihegy

Budapest Airport will be developed as a self-contained “Airport City” with a 4-star hotel and conference facilities, car parking, a business and trade park. Hochtief Airport (HTA), new owner of...

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German beer prices set to leap as barley costs soar

The energy and food sectors are competing for the same raw materials and the same acreage. Short supplies of barley look set to force German beer prices in the country's...

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Functional sports drinks market set for further growth

Growing consumer interest in maintaining a healthy diet and participating in sporting activities will contribute to growth in the functional sports_drinks (FSD) category over the next five years, according to...

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(HU) Amstel Pulse a Heinekentől

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(HU) India felé kacsingat a Tesco

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(HU) Megint divat lesz a zacskós tej?

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