News and articles
„Everything customers want from Match”
Date: 2007-06-27 08:00:00
According to Tamás Szendrő sales director, the first one and half years of the store modernisation program of Match has been a success. Sales in the modernised stores have risen...
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CBA birthday meeting for partners
Date: 2007-06-27 08:00:00
CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....
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Dairy industry on the defensive
Date: 2007-06-27 08:00:00
The Dairy Products Council held a presentation about the position of the industry on 29 May. Domestic sales of dairy products made from Hungarian materials declined by 13 per cent...
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Flavourings in all sizes
Date: 2007-06-27 08:00:00
Slow growth is detectable in the market of liquid flavourings. However, no major innovation can be seen in the market of mayonnaise, mustards, ketchup and horse radish, as consumers seem...
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Declining sales in food stores
Date: 2007-06-27 08:00:00
Overall retail sales showed some decline in March. According to a KSH report, sales in the first quarter of 2007 show a 0,3 per cent increase over the same period...
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Bio Ice Tea: Herba, Peach, Cherry, Lemon
Date: 2007-06-27 08:00:00
Bio Ice Tea is made from real tea infusion with bio-sugar. Instead of hazardous preservatives, heat treatment is used. Flavours: cherry, lemon, peach, herbs....
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Borsodi Beer
Date: 2007-06-27 08:00:00
Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...
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Tesco sponsoring Salva Vita this year
Date: 2007-06-27 08:00:00
Tesco-Global Áruházak Zrt. has donated HUF 20 million to the Salva Vita Foundation which promotes the integration of physically challenged young people and adults into society....
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AdWords for us too
Date: 2007-06-27 08:00:00
The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...
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401-2500 square meter stores improving their position
Date: 2007-06-27 08:00:00
Retail sales of cereal bars declined by 3 per cent both in terms of value and of volume in the April 2006–March 2007 period. The total market was estimated at...
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Beef and poultry competing
Date: 2007-06-27 08:00:00
Agricultural Business Research Institute (AKI) continuously monitors and publishes trends in the world markets of poultry and meat. Data from the Market and Price Information system (PÁIR) can be useful...
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Wilkinson Extra 2 Fun
Date: 2007-06-27 08:00:00
The cheerful colours of the premium quality but affordable double blade razor have been chosen specifically for the summer season....
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Up-dated image for Kaiser
Date: 2007-06-27 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...
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IMIGe team expanding
Date: 2007-06-27 08:00:00
Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...
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Health and games from corn
Date: 2007-06-27 08:00:00
According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...
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Boom in Germany
Date: 2007-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. prepared with the help of Erste Bank, the balance of external and domestic payments will show significant improvement this year, but this...
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Night life by ESPRIT
Date: 2007-06-27 08:00:00
The essence of summer nights captured in a bottle! Parfumes have been inspired by the Piña-Colada cocktail, which conveys a party atmosphere....
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Deodorant tested in Africa
Date: 2007-06-27 08:00:00
An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....
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Unbroken trust
Date: 2007-06-27 08:00:00
Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...
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Drugstores: increasing intimacy
Date: 2007-06-27 08:00:00
Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...
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Second fastest price rise for food behind energy
Date: 2007-06-27 08:00:00
In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...
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Miss Sixty Flower Power
Date: 2007-06-27 08:00:00
Flower Power is a composition for the summer, with vibrating colours and fragrance of flowers, which bring back the atmosphere of the hot summers of the 1970’s....
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Company card
Date: 2007-06-27 08:00:00
The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...
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Last Unicum concert of the season
Date: 2007-06-27 08:00:00
The Hungarian Festival Orchestra staged its last Unicum concert of the season in Bartók Béla Hall on 27 May. The next Unicum concert with compositions by Brahms and Rachmaninov will...
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Intimate relationship with strong brands
Date: 2007-06-27 08:00:00
Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...
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Less money spent by foreigners
Date: 2007-06-27 08:00:00
7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...
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