News and articles
Scooby-Doo
Date: 2007-04-25 08:00:00
The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...
Read more
Franz Maas becoming DSV
Date: 2007-04-25 08:00:00
Frans Maas Hungária Kft. has been continuing its forwarding and logistic activities under the name DSV Hungária Kft. since February 2007....
Read more
Széchenyi Card: always at hand
Date: 2007-04-25 08:00:00
64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...
Read more
Clotted cream, cottage cheese, yoghurt: booming sales
Date: 2007-04-25 08:00:00
Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...
Read more
Household appliances: over the top
Date: 2007-04-25 08:00:00
Sales of electric appliances grew dynamically in 2004-2005. Sales continued to rise last year, but at a slower rate. Prices are falling. A major driving force behind the growth seen...
Read more
Taxation quiz in Eastern Europe
Date: 2007-04-25 08:00:00
The contradiction between national systems of taxation and the international business environment is pointed out in a recent report by PricewaterhouseCoopers about tax legislation in Eastern European countries. Taxes are...
Read more
Douwe Egberts 3in1 KID Milky coffee flavour and Vanilla coffee flavour
Date: 2007-04-25 08:00:00
The new Douwe Egberts 3in1 KID Milky coffee flavour and Vanilla coffee flavour are instant chicory coffee, cream and sugar in a single pouch, developed by the experts of Douwe...
Read more
Libero Up&Go
Date: 2007-04-25 08:00:00
It’s natural to be wet, it takes Libero to be dry. Agency: DDB Budapest Reklámügynökség Customer: SCA Hygiene Products Kft. Product: Libero Up&Go Bugyipelenka Apperance: RTL Klub, Viasat 3 Period:...
Read more
A medal for the SPAR boss
Date: 2007-04-25 08:00:00
Mag. Guntram Drexel, chairman of the supervisory board of SPAR Magyarország Kft., and president of Austria SPAR International AG (ASPIAG) has received the Knight’s Cross of the Republic of Hungary....
Read more
Failure to pay no longer a shame
Date: 2007-04-25 08:00:00
AccAccording to a recent analysis by Coface Hungary the insolvency rate for Hungarian enterprises grew by 24 per cent in the first quarter of the year, compared to the same...
Read more
How should I tell you?
Date: 2007-04-25 08:00:00
Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...
Read more
Time to move on from basics to extras
Date: 2007-04-25 08:00:00
Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the...
Read more
Everything for the client
Date: 2007-04-25 08:00:00
Clients of consulting services in Hungary are either local subsidiaries of multinationals, which expect to get the same service as anywhere else, or Hungarian companies which are often in the...
Read more
Royal days with royal aroma!
Date: 2007-04-25 08:00:00
During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...
Read more
Still in pessimistic mood
Date: 2007-04-25 08:00:00
According to the latest survey prepared for K&H Bank, the confidence index of the small and medium enterprise sector rose from –61 points to – 53 points recently. K&H Bank...
Read more
Still possible to register for Anuga
Date: 2007-04-25 08:00:00
Registrations will be accepted for Anuga, the largest food fair in Europe this year, to be held between 13-17. October, till 1. June. Agricultural Marketing Centre (AMC) has booked 120...
Read more
From basic to special
Date: 2007-04-25 08:00:00
MONA Hungary Kft. pursues a brand building strategy under the slogan “Montice – the family is together”. According to Ildikó Kátai marketing and sales director of MONA Hungary Kft., they...
Read more
What is a tax refund for?
Date: 2007-04-25 08:00:00
A tax refund for manufacturers would help them to retain their leading position in the market of household electric appliances and employees to keep their jobs according to a proposal...
Read more
Manchester, England, England…
Date: 2007-04-25 08:00:00
The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...
Read more
Tchibo Family Intense
Date: 2007-04-25 08:00:00
A new member is added to the Tchibo Family product line, market leaders in 2006: in addition to Tchibo Family Classic, Tchibo Family Intense is here now, providing a more...
Read more
Tibi chocolates
Date: 2007-04-25 08:00:00
Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...
Read more
Austrian food tour
Date: 2007-04-25 08:00:00
Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...
Read more
Zott joining as well
Date: 2007-04-25 08:00:00
A recent development is that Zott intends to enter this category as well. Zott clotted cream will appear in March. Two versions with different fat content will be available in...
Read more
Rejuvenating cure with Forgó-Morgó
Date: 2007-04-25 08:00:00
More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...
Read more
Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
Read more
Pago Pink Grapefruit
Date: 2007-04-25 08:00:00
Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...
Read more
From in-store tools to promotions
Date: 2007-04-25 08:00:00
In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...
Read more
Purchasing without touchnig
Date: 2007-04-25 08:00:00
The first touch-free purchase in the European McDonald’s chain was completed at the end of March, using OneSmart MasterCard® PayPass™ technology and card. PayPass™ cards are issued by the Swiss...
Read more