News and articles

(HU) 2007-ben ismét Superbrands

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(HU) Bormajális Egerben

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(HU) Drágának találták a Meriant

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First Borsodi graduates

The first graduates of Borsodi Business Academy received their diplomas in The Adult Education and Regional Institute of Miskolc University, on 13. April. Borsodi Sörgyár Zrt. and Miskolc University established...

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Austria

Austria is our third largest export market and it is our fourth biggest supplier. Exports of EUR 297 million were 10 per cent up last year, while imports of EUR...

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Razor blades disposed of, sales growing

According to the Retail index of Nielsen, the market of shaving products is expanding. The number of razor blades and disposable razors sold in 2006 was over 50 million with...

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New product line within the Top Joy brand

The new product line, Top Joy Multi Active will be introduced in May. These are fruit juices with added vitamins and minerals, available in three flavours. New packaging, one litre...

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Celine Dion Spring in Pa­ris

Paris spring with the air of the excitement of new life and fresh warmth appearing in the fragrance of the new perfume from Celine Dion: Spring in Paris. Packaging: classic,...

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BOMBA! Energy drink

BOMBA! Energy drink in 0,25 l can, The code for the consumer prize game is under the tab on promotional packaging....

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Maiden speech

As a new member of Lánchíd Klub, I had the opportunity to attend an event right away (Business Dinner with Sándor Csányi and József Gráf ), which I had been...

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Innovations for Fanta

Fanta intends to boost demand from April onwards with new flavours from all over the world. Fanta Mango Thailand will be the first of these available in Hungary. Fanta “suitcase...

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Romania

Romania was our fifth biggest export market last year, with export totalling EUR 212,4 million and showing an increase of 8,3 per cent. Pork was a very significant export item,...

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Slogans for shaving: convenience, skin care, design

Continuous innovation has left its mark in the market of shaving products. Shaving foam is losing its appeal, after shave lotions are no longer all about masculine fragrance, while razors...

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Bakery products showing biggest price rise

Food prices were 9 per cent higher on average in March than a year before. Prices of bakery products rose by net 4,8 per cent compared to February. The prices...

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TopJoy Multi Active

Multi Active is the new product line from TopJoy, which vitalises and gives us strength during the whole day. The three members of the TopJoy Multi Active product line –...

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SIÓ premium

SIÓ celebrating its 30th birthday, has brand new, high-fruit content, premium flavours for its loyal consumers....

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Label of disgrace

The results of the food safety inspections carried out before Easter show that all members of the food supply chain made an effort to comply with the law. Everybody ended...

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Szamos desserts for company events

Szamos Marcipán has compiled its assortment of gifts this year for company events, partner meetings, products introductions, store openings, promotions, conferences and exhibitions....

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The Netherlands

The Netherlands is our third biggest supplier of agricultural products. Our exports to the Netherlands grew by 2,6 per cent in 2006, to EUR 150 million. Exports of corn increased...

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Objective: to follow contours perfectly

Convenience is the most important requirement in the HUF 1,5 billion market of electric razors. The primary objective during development is to allow a perfect shave even in places which...

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Turkey market: recession not as bad as expected

Production of turkey meat in the EU declined by only 3,5 per cent last year, though 5,5 per cent was expected by experts. According to a forecast by USDA, the...

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David Beckham Intense Instinct

A limited edition with a more intense fragrance based on the huge success of the first David Beckham fragrance, Instinct . Both the bottle and the box remind us of...

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When competitors use price to attack

Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...

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dm store in Diósd

The drugstore chain dm opened its new unit next to Interspar in Diósd on 22. March. Over 8000 products are sold in the 245 square meter store where mini size...

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Theodora and Nestlé Aquarel product lines expanding

2006 was a successful year for Kékkúti Ásványvíz ZRt. Both Theodora mineral water and Nestlé Aquarel spring water achieved dynamic growth. Kékkúti Ásványvíz ZRt achieved sales of HUF 8,5 billion...

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