News and articles
Health and games from corn
Date: 2007-06-27 08:00:00
According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...
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Boom in Germany
Date: 2007-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. prepared with the help of Erste Bank, the balance of external and domestic payments will show significant improvement this year, but this...
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Night life by ESPRIT
Date: 2007-06-27 08:00:00
The essence of summer nights captured in a bottle! Parfumes have been inspired by the Piña-Colada cocktail, which conveys a party atmosphere....
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Deodorant tested in Africa
Date: 2007-06-27 08:00:00
An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....
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Unbroken trust
Date: 2007-06-27 08:00:00
Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...
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Drugstores: increasing intimacy
Date: 2007-06-27 08:00:00
Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...
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Second fastest price rise for food behind energy
Date: 2007-06-27 08:00:00
In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...
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Miss Sixty Flower Power
Date: 2007-06-27 08:00:00
Flower Power is a composition for the summer, with vibrating colours and fragrance of flowers, which bring back the atmosphere of the hot summers of the 1970’s....
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Company card
Date: 2007-06-27 08:00:00
The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...
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Last Unicum concert of the season
Date: 2007-06-27 08:00:00
The Hungarian Festival Orchestra staged its last Unicum concert of the season in Bartók Béla Hall on 27 May. The next Unicum concert with compositions by Brahms and Rachmaninov will...
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Intimate relationship with strong brands
Date: 2007-06-27 08:00:00
Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...
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Less money spent by foreigners
Date: 2007-06-27 08:00:00
7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...
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A cup ahead of others
Date: 2007-06-27 08:00:00
The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....
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Tricky Pöttyös
Date: 2007-06-27 08:00:00
The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....
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Fruits and vegetables in the focus
Date: 2007-06-27 08:00:00
Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...
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Prices of sun lotions going down the chute
Date: 2007-06-27 08:00:00
Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....
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Waiting for wine reform
Date: 2007-06-27 08:00:00
The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...
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Kalinka premium vodka
Date: 2007-06-27 08:00:00
The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...
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How to find talent?
Date: 2007-06-27 08:00:00
The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...
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Competition about the past 30 years
Date: 2007-06-27 08:00:00
The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...
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Success in Luxembourg
Date: 2007-06-27 08:00:00
The meeting for Ministers of Agriculture, held in Luxembourg in the beginning of June ended with positive decisions for Hungarian producers. As Ádám Ficsor Ádám, under secretary of the Ministry...
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Meetings and conferences
Date: 2007-06-27 08:00:00
When a not very exciting conference is held next door and another similar one is held in the other end of the country, the choice is quite obvious. However, if...
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Improving environment, better atmosphere
Date: 2007-06-27 08:00:00
According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...
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Master Good Knédli, Vadász knédli
Date: 2007-06-27 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions....
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Esomar conference on knowledge of consumers
Date: 2007-06-27 08:00:00
Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...
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Record revenues for Storck
Date: 2007-06-27 08:00:00
Net revenues of Storck Hungária Kft. increased by 22 per cent in 2006, to over HUF 2,2 billion. Profits exceeded HUF 42 million. The introduction of merci Petits and the...
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Target: half a kilo per day
Date: 2007-06-27 08:00:00
Structural reorganisation in the production of fruits and vegetables has been proceeding in the right direction for the past three years. Programs being prepared by the European Agricultural Development Fund...
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