News and articles
Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Carte d’Or Vanília
Date: 2008-05-01 08:00:00
The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...
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SIÓ Prémium Vilmoskörte Nektár
Date: 2008-05-01 08:00:00
SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....
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Bidding for Pöttyös gifts
Date: 2008-05-01 08:00:00
The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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STR8 Power Pro termékcsalád
Date: 2008-05-01 08:00:00
The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....
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Knorr Rafinéria
Date: 2008-05-01 08:00:00
What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...
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Univer expanding in Kecskemét
Date: 2008-05-01 08:00:00
The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Cif Sütõ & Grill Tisztító spray
Date: 2008-05-01 08:00:00
Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....
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Dreher supporting tomorrow’s entrepreneurs
Date: 2008-05-01 08:00:00
A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...
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Improving confidence index for KKV-s
Date: 2008-05-01 08:00:00
The business confidence index among predominantly Hungarian owned enterprises was up to 97,8 per cent in the first quarter of 2008. No further restrictive measures are anticipated....
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Szentkirályi entering the ice tea market
Date: 2008-05-01 08:00:00
Szentkirályi Ásványvíz Kft. has launched an ice tea product line. These are available in 1.5 and 0.5 litre bottles, in lemon and peach flavours. Their objective is to sell 4.5...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g
Date: 2008-05-01 08:00:00
It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....
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Kalinka Premium Vodka
Date: 2008-05-01 08:00:00
Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...
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Hungarian Succes at Sunday Times Wine Club
Date: 2008-04-30 00:00:00
Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji. Hugh Johnson – author...
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Danone to Spend EUR 220 Million in R&D
Date: 2008-04-30 00:00:00
In 2008, Danone plans to conduct 50 clinical studies, as the company shifts its strategy from biscuits and dairy products to health food products. French dairy and baby food company...
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Carlsberg's majority ownership in Estonian Beer Company
Date: 2008-04-30 00:00:00
75% of the Shares of Saku Õlletehase AS went to the Carlsberg, the rest are freely tradable on Tallinn Stock Exchange. The previous owners of BBH AB were Scottish &...
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Hungarian Industrial Producer Sales Price Rose by 10 % in One Year
Date: 2008-04-30 00:00:00
Domestic sales prices of the whole industry grew by 0.8% in March 2008 compared to the previous month, which figure was slightly higher than the monthly increase rate measured in...
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New Milli drink yoghurts on the shelves
Date: 2008-04-30 00:00:00
The new products are to buy in two tastes: strawberry-raspberry and peach-maracuja. The drink yoghurts have 10% fruit content. Friesland Hungaria developes several healthy foods, under the name Milli too,...
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