News and articles

Aldi to open in February

According to market informations giant adcampaign starts in February, but the news is not fixed by the company, it never promotes the store openings.  It is unkonwn how many stores...

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dm to start in Bulgaria 2009

The local dm stores will have an area of 400-450 sq m and could be housed in large-scale shopping centers. dm Drogerie Markt, the Austrian retailer of household medicinal supplies,...

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Top-100 Hungarian Companies are Less Optimistic

The ECOSTAT TOP-100 business confidence index was 86,6% at SME's 79,4% in January 2008.  Hungarian companies are looking to the future with a degree of apprehension, according to the stats....

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A Helping Hand for SMEs for free

The Mentoring Business Transfer is sponsored by European Union, essential business informations are teached in 10 days.  The Hungarian Chamber of Commerce & Industry takes part in the program, wich...

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Mondi to develope in Poland

International paper and packaging manufacturer, Mondi investes €305-million Swiecie. The company comannounced in a statement that its new lightweight recycled container-board machine would be situated at its Swiecie mill, in...

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Fake products in value of HUF 18 million were atteched at Jozsefvarosi and Rakospalotai Markt

The specialist of Hungarian Customs and Finance Guard opens 15 closed kiosks and containers.  According to authority 3,000 fake clothes and 200 paar of fake shoes were found. At Rakospalota...

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Sodexho Alliance renamed Sodexo

The evolution of the brand shows the grow and progress to become the premier global outsourcing expert.   France based contract caterer and facilities company Sodexho Alliance has been renamed...

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Grand Prix for dm

dm drogerie markt received a Hungarian Trade Grand Prix from VOSZ on the European Day of Commerce....

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Palinka speciality by Törley

Szent István Korona Muskotályos Törkölypálinka is made from selected muscatel flavour grapes....

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Super year ahead following a good year

The main topic of the event was the new way of thinking in commerce with 82 lectures delivered by over a hundred presenters. Rewe is the third largest retail enterprise...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Brands coming to life in stores

Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...

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About 2007 and 2008

In recent year, our prime ministers have picked up the habit of addressing the public in “State of the Union-style” about the year. This reminds me of the joke: “This...

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Information, hunger

Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...

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Looking for a way out

Open and constructive discussion took place at the roundtable conference organised by the Milk Product Council and SOLE-MiZo. The 75 participants were trying to work out the best conditions for...

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Bomba at Sió-Eckes

Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...

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Nielsen: ways to be different

A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...

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Auchan: three years of development in sight

Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...

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Superior entertainment

Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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Carrier and style: related notions

Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...

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Special Grand Marnier

Only 60 bottles of the latest, limited edition Grand Marnier are to be marketed under the name Lounge Edition 2007 by Pernod Ricard Hungary Kft. The design of the bottle...

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Billboard companies joining forces

A strategic alliance has been formed by six advertising companies at the end of November. The companies which provide outdoor advertising services intend to co-ordinate their efforts in serving clients....

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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CBA unity – beyond borders as well

It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....

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Independent profession at last

The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...

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The secret of real wiener schnitzel

Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...

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Eventful end for the year in the market of sweets

Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....

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Not enough POS accept cards

According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...

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Zwack awards for suppliers

Zwack Kecskeméti Pálinka Manufaktúra held a partner meeting for over 30 fruit producers on 14. December. Guests took a one and a half hour palinka tour....

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