News and articles
A new recipe and a bold visual image: Sprite’s new campaign advertises an irresistible taste throughout Europe
Sprite is renewed: Coca-Cola’s iconic refreshing drink comes with a new flavor and a bold new visual image. The brand’s latest global ATL creative campaign primarily encourages Generation Z to...
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Smart solutions were created at the MATE x Penny idea competition
A multi-round student idea competition with a total prize of HUF two million was organized in cooperation with the Hungarian University of Agriculture and Life Sciences and PENNY. The project...
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Budapest Metropolitan University students worked on the marketing challenges of SPAR’s 16 Hungarian suppliers
This spring, the SPAR Supplier Academy was also included in the curriculum of the Budapest Metropolitan University. In the past six months, the students of the university were able to...
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700 new products have been added to the dm range in the name of beauty and health
This spring, dm expanded its range again with 700 new products in the facial care, natural cosmetics, reform food, medicinal products, oral care and household categories. Thanks to the expansion,...
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The Munch application against food waste is becoming more and more popular
A large quantity of valuable food goes to waste or ends up in landfills worldwide. Approximately 87.6 million tons of food is wasted annually in the EU alone. This is...
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Almost half of Hungarian Generation Z youth would take up a job abroad
Despite the economic slowdown, the Hungarian labor market is still tight, the unemployment rate was 3.9% in April, which is considered low. The Hungarian economy is still short of workers....
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GFM: payments are continuous in the Széchenyi Card Program
In particular, given that domestic small and medium-sized enterprises account for the majority of the employed and provide the livelihood of millions of families, the government is committed to increasing...
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Offering a stable vision for the future to retail partners
Our magazine sat down for a conversation with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2023/6-7. – How did the...
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The Ministry of Economic Development draws attention to the rules of student work
The Ministry of Economic Development’s announcement on Monday draws attention to the regulations regarding the work of students. According to the Labor Code, the general rule is that anyone over...
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Tesco scraps two billion pieces of plastic from its business
Tesco has announced that it has removed more than two billion pieces of plastic from its UK business since the launch of its 4R – Remove, Reduce, Re-use, Recycle –...
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No concrete plans for TikTok Shop in continental Europe
TikTok Shop has been launched in parts of Asia, followed by expansions in the United Kingdom and the United States. However, there are currently no plans for a launch in...
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About two-thirds of the unified applications were submitted by farmers this year with the help of the National Chamber of Agrarian Economy
The village farmers of the National Chamber of Agrarian Economy (NAK) actively contributed to the submission of uniform applications this year. More than 65 percent of the 164,603 applications submitted...
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Aldi Nord Commences Self-Scan Tests Via Smartphone
Discounter Aldi Nord has commenced testing self-scanning via smartphone in one of its stores in the Netherlands, Retail Optimiser has reported. At the Aldi store in Berkel-Enschot near Tilburg, customers...
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PepsiCo to invest $72 million in Britain’s Walkers factory
PepsiCo Inc said it would invest 58 million pounds ($72 million) to boost potato crisp, or chips, manufacturing at its Walkers factory in Leicester, in what represents the consumer goods...
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A Bulgarian driver crashed on the M5 with hidden conterfeit drinks
The Bulgarian driver who transported hundreds of liters of alcohol on the flatbed of his truck was trying to get from Bulgaria to Belgium, but the tax inspectors of the...
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Feel free to eat local fruits
The responsible and conscious decision in all areas is to consume seasonal, i.e., domestic fruit harvested at the time of natural ripening, said Minister of Agriculture István Nagy. The head...
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DURILLO durum pastas 500 g
Premium quality durum pastas made using the cutting-edge technology of Italian pasta maker FAVA, with the necessary dough rest period. DURILLO products are available on store shelves in modern resealable...
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The lastest issue of Trade magazin is out now!
You can read in detail about this year’s FMCG Retailer Ranking, the annual reviews of the companies on the list, the summaries of market researchers, and the accompanying analyses from...
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István Nagy: the positive effects of mandatory store promotions are already visible
Although it has only been in effect for a short time, since it was introduced on June 1, the very positive results of the mandatory store promotions are already visible...
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Magyar Termék Nonprofit Kft. has come up with another inventive prize game
Those who participated in Magyar Termék and PENNY’s joint “A domestic is always a winner!” were able to enrich themselves with a 15-minute shopping experience. in his promotion. Almost 4,500...
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Grill, summer, I love it – Auchan is waiting for you with 107 special offers during the grilling season
If it’s summer, then barbecue! A cozy barbecue with friends or family is a priceless experience, but the ingredients are now very affordable at Auchan. Those who have not yet...
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Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen
Molson Coors Beverage Company announces that actor and UNICEF Goodwill Ambassador Orlando Bloom will be the new brand ambassador for Staropramen, the world’s number one Prague beer. Bloom, who will...
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Tesco and the Food Bank cook 10,000 servings of paprika potatoes for those in need
Tesco and the Hungarian Food Bank Association are celebrating the 10th anniversary of their strategic partnership with large-scale charity events. To begin with, Tesco employees prepared 5,000 portions of sweet...
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AMC: Hungarian food manufacturers can find new sales opportunities in Transylvania
The ten Hungarian food producers who presented themselves at a two-day meeting to the buyers and distributors of the relevant food chains in Székelyföld can get new sales opportunities in...
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The circular economy is also revved up with SAP
From July 2023, the Hungarian waste management system will be completely transformed. The competent subsidiary of MOL chose the SAP system for the IT support of complex organizational, management and...
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CSAOSZ: here is the evaluation of the level of the EPR fee items, in the light of the items of the environmental protection product fee
In the 81st issue of the Magyar Közlöny, published on June 2, 2023, the ministerial decree determining the fees for extended producer responsibility was released with a two-day delay compared...
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NAV collected more taxes than expected in 2022
The National Tax and Customs Administration has published its yearbook summarizing the most important tax authority events and statistics of the year 2022. It reveals, among other things, the amount...
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Due to the increase in procurement costs, the importance of mechanical labor in agriculture has increased
The importance of machine contract labor in agriculture has increased after 63 percent of farmers indicated that they had to postpone their planned machine purchase in the past year due...
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The new sow farm of the Hunland Group was handed over
The “fire-hardened alliance” of farmers and the government and the support of young farmers remain; there will be a support for start-up farmers with 40 thousand euros and a support...
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Waberer’s is rejuvenating its fleet
Waberer’s group rejuvenated its fleet with almost 2 million euros; the company will put 45 three-axle and 5 two-axle Berger trailers into operation for its local and international transportation, Waberer’s...
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