News and articles
Information, hunger
Date: 2008-02-01 08:00:00
Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...
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Looking for a way out
Date: 2008-02-01 08:00:00
Open and constructive discussion took place at the roundtable conference organised by the Milk Product Council and SOLE-MiZo. The 75 participants were trying to work out the best conditions for...
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Bomba at Sió-Eckes
Date: 2008-02-01 08:00:00
Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...
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Nielsen: ways to be different
Date: 2008-02-01 08:00:00
A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...
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Auchan: three years of development in sight
Date: 2008-02-01 08:00:00
Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...
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Superior entertainment
Date: 2008-02-01 08:00:00
Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...
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Master Good keeping pace
Date: 2008-02-01 08:00:00
In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...
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Carrier and style: related notions
Date: 2008-02-01 08:00:00
Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...
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Special Grand Marnier
Date: 2008-02-01 08:00:00
Only 60 bottles of the latest, limited edition Grand Marnier are to be marketed under the name Lounge Edition 2007 by Pernod Ricard Hungary Kft. The design of the bottle...
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Billboard companies joining forces
Date: 2008-02-01 08:00:00
A strategic alliance has been formed by six advertising companies at the end of November. The companies which provide outdoor advertising services intend to co-ordinate their efforts in serving clients....
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CBA unity – beyond borders as well
Date: 2008-02-01 08:00:00
It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....
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Independent profession at last
Date: 2008-02-01 08:00:00
The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...
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The secret of real wiener schnitzel
Date: 2008-02-01 08:00:00
Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...
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Eventful end for the year in the market of sweets
Date: 2008-02-01 08:00:00
Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....
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Not enough POS accept cards
Date: 2008-02-01 08:00:00
According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...
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Zwack awards for suppliers
Date: 2008-02-01 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra held a partner meeting for over 30 fruit producers on 14. December. Guests took a one and a half hour palinka tour....
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Coop united and strong
Date: 2008-02-01 08:00:00
Last year, the Coop group succeeded in executing the major points of its medium term strategy accepted in 2006. The IT system was modernised, many new franchise partners joined the...
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Choosing gifts
Date: 2008-02-01 08:00:00
Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...
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Bonbonetti Classic & Bonstick
Date: 2008-02-01 08:00:00
The renewed Bonbonetti wafer product line is to be expanded. In addition to wafer sticks filled with peanut cream, popular cocoa cream flavours will also be available....
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Drawings for Lapland
Date: 2008-02-01 08:00:00
The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...
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World of commerce in Hungary
Date: 2008-02-01 08:00:00
“World of commerce – Episodes from the history of Hungarian commerce” is the title of a book by Anikó S. Nagy published in December. The “World of Commerce” draws attention...
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176 medals at HunDeszt 2007
Date: 2008-02-01 08:00:00
As the 6th of December was the day of palinka, results were announced at the Hun Deszt 2007 palinka competition where 220 spirits from 25 distilleries competed. 57 gold, 76...
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Black tea losing ground
Date: 2008-02-01 08:00:00
Tea sales have been growing for years. According to Nielsen data, the market expanded by 9 per cent in terms of value in the December 2006 – November 2007 period,...
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Match with a distinctive strategy
Date: 2008-02-01 08:00:00
In recent years, Match did not show rapid expansion. In fact, the number of their stores dropped. However, as results began to improve, the owners approved of opening new stores...
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Food prices going up
Date: 2008-02-01 08:00:00
The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...
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Bonbonetti Elegance
Date: 2008-02-01 08:00:00
The new Bonbonetti Elegance wafer sticks spread with peanut cream will be a light and creamy source of joy for the fans dark chocolate....
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Beer at higher level
Date: 2008-02-01 08:00:00
The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...
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