News and articles
Renovation of the first Hungarian SPAR store
Date: 2007-11-05 00:00:00
The first SPAR supermarket in Tata was renewed in two months. everything were changed, only the panels remained. The store got a new outlook. SPAR opened its first store 16...
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No distortion at competition in Britain
Date: 2007-11-05 00:00:00
Supermarkets stand accused of buying up land to keep out rivals. Shoppers in most areas have a good choice and benefit from strong competition between retailers, but in a number...
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E. coli bacteria in beef from Canada
Date: 2007-11-05 00:00:00
9.8 million kilograms of beef were recalled in October More than 40 people are ill in 8 American county because of the meat products of Rancher's Beef. ....
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Experienced leader for NESPRESSO
Date: 2007-10-31 08:00:00
Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...
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In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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dm training for December
Date: 2007-10-31 08:00:00
Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...
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JEREMIE: program for small SME-s
Date: 2007-10-31 08:00:00
One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...
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Brands and prices in a Shanghai supermarket
Date: 2007-10-31 08:00:00
I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Smaller budget, extended competence
Date: 2007-10-31 08:00:00
As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...
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Owners of delicacy stores invited by Zwack
Date: 2007-10-31 08:00:00
Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...
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Prophecies and facts in Tapolca (part 1.)
Date: 2007-10-31 08:00:00
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...
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Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
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What is the program offering?
Date: 2007-10-31 08:00:00
The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...
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Milan, part 1. – Coop, Via Arona: colours, lights, live music
Date: 2007-10-31 08:00:00
According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...
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Chio Exxtra Chips
Date: 2007-10-31 08:00:00
The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...
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TV2 intends to become market leader within three years
Date: 2007-10-31 08:00:00
After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...
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Ice cream to take us to Kenya
Date: 2007-10-31 08:00:00
Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...
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Growth to begin next year
Date: 2007-10-31 08:00:00
In his presentation about the state of the Hungarian economy, Dr. Gábor Karsai Gábor, deputy general director of GKI, had words of encouragement for the audience, pointing out that the...
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Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
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„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
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Once, there was a team…
Date: 2007-10-31 08:00:00
I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...
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From designer-boxes to welded bags
Date: 2007-10-31 08:00:00
Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Italian flavour for gastronomy
Date: 2007-10-31 08:00:00
A new flavour, Bitter Rosso has been added to the Kinley assortment. The drink was conceived in Italan style, with amaretto aroma, carbon dioxide, a ruby colour and a refreshing...
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Future consumers more conscious and older
Date: 2007-10-31 08:00:00
Ákos Kozák, managing director of GfK Hungária spoke about global consumer trends appearing in Hungary. Future consumers are expected to be far more conscious and their opinions will have infinitely...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
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