News and articles

Good egg for SPAR

Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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Dreher 24 Alkoholmentes sör

A new special technology, where no alcohol is produced during brewing. Fermentation does not have to be stopped prematurely and alcohol does not have to removed subsequently....

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VIM mikroszemcsés súrolókrémek

Owing to their micro granules, members of the new and innovative VIm product line clean quickly and effectively. They are easy to rinse and leave no stains behind. They make...

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Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Ice tea added to Natur Pur product line

Spar Magyarország launched a bio ice tea product line at the end of May. Natur Pur Bio ice teas in 1 litre size are available in four flavours. Sales of...

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Decrease in the EU as well

Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...

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Milli Mia Joghurtos krémtúró

It is going to become everybody’s favourite with its yoghurt-like and creamy flavour, and reduced fat/carbohydrate content!...

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Baba Férfiaknak tusfürdõ és sampon

The new Baba Férfiaknak shower gel and shampoo cares for those who care for the whole family. An innovation by Baba for men. Baba. To make the family complete. Agency:...

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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miss sporty Lasting Finish 7days tartós körömlakk

Bright colours lasting for up to 7 days!...

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Celine Dion Sensational

Sensational is a fabulous and flowery fragrance: ethereal, fresh an elegant....

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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New chairman for ÉFOSZ

Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...

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New instant product for Omnia

A new instant coffee, Omnia Instant Freeze Dried has been added to the Sara Lee range of coffees. During the Freeze Drying process, coffee is first frozen at -45 degrees,...

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News

Agrana expanding in the Balkans. The EUR 40 million plant recently opened in Brcko, Bosnia is a joint project with the Studen sugar factory. Agrana has recently acquired a 50...

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