News and articles

Auchan to invest 0.5bn-euro in Romania

French retailer targets 22 cities with more than 100,000 inhabitants by 2010.  "We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store...

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Brilliant Tesco start in the US

Fresh & Easy Neighborhood Market is going down well with shoppers.  Fresh & Easy has now been open for nearly three weeks, with 13 stores trading in Los Angeles, Las...

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HUF 24 million donation by Real

This year 12 children foundation get HUF 24 million from Real Hungaria Elelmiszer Zrt. It was the fifth autumn, that Real paid charity from its own branded products sold in...

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Conctactles payment starts in Europe

French hypermarket chain to trial contactless payment of MasterCard Europe. Normal the PayPass technology is used by shopping under 25 euro, but this card could make the payment 40% faster...

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BioFach: Hungarian visitors in top 10

Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...

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Prophecies and facts in Tapolca (part 2.)

We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Canning industry in need of imports

According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...

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Dolce vita in stores as well

Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...

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Imre Herceg Kékfrankos & Imre Zenit – Müller Thurgau

A young wine of 2007 from the Mátra wine region....

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New packaging for red meats

DarfreshBloom™ . the latest innovation by Cryovac Packaging has been developed specially for red meats. The packaging is a combination of three foils, which has both the advantages of vacuum...

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Heineken strengthening its brands

László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...

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Answer:

Weight control is complex lifestyle system of which diet is only one – though very important – element. It has never been our intention to flood the FMCG market with...

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Chocolate still leading

Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...

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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”

The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...

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Czifra mézes

Czifra mézes is made from selected fruits with excellent quality acacia honey, creating perfect harmony between fruit palinka and honey....

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The tea of emperors and emperor of teas

Pickwick has introduced its “youngest” tea, Pickwick White Tea in Hungary, which is made from the freshest sprouts on tea shrubs. Owing to its beneficial effects, Pickwick White Tea, available...

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Building loyalty without damaging brands

Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...

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Champagne market expanding around Christmas

The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...

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Less sugar than expected is still enough

Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...

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Iper Portello

Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...

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Cappy

The delicious Cappy products (100% orange, peach, multivitamin and apricot), for those who enjoy premium quality juices with high fruit content will be available in stores from mid-November in 1...

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KotyoGO winning

Rajmund Domán, a student of industrial design has become the winner of this year’s Art Award created by Henkel Central Eastern Europe. The award comes with a EUR 7,000 prize...

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Let’s go to Romania!

Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...

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Panorama of champagne before clinking glasses

The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...

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Increasing dominance of mineral water among alcohol-free beverages

The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...

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Esselunga Rho

Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...

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Puru Fisch

A unique way to protect your health, by consuming excellent quality boneless Hungarian fish which is free of preservatives....

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Toffifee expecting drawings for Santa Claus

A prize game will be held by Storck Hungária Kft. between 15-30. October. The competitor submitting the best drawing will be able to travel to Lappland with his/her family....

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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